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Understanding the Business Value of Desktop Virtualization UX OUR REACH OUR VISION WHAT WE DO Through our acquisitions and organic growth we partner with over 20,000 We provide the technology to move resellers in 90 countries and serve your


  1. Understanding the Business Value of Desktop Virtualization UX

  2. OUR REACH OUR VISION WHAT WE DO Through our acquisitions and organic growth we partner with over 20,000 We provide the technology to move resellers in 90 countries and serve your apps, data, and workflow to the over 100,000 customers. cloud so you can use them anywhere on any device … anytime. Power The THE TEAM Next Cloud A well seasoned team of executives that have experience building WHOM WE DO companies from start up all they way IT FOR through to multi-billion dollar entities ANY-cloud, ANY-platform, over the last 30 years ANY- application ANY- Data Help modernize IT for SMBs as well on ANY-device as large enterprises across multiple verticals. We equip ISV’s and data OUR FRIENDS centers with new capabilities and economics for delivering cloud and Strategic partnerships with industry mobile ready software. leaders including Microsoft, VMWare, Intel, and Nvidia

  3. AGENDA Understanding the Business impact of the vGPU and UX What GPU acceleration options make sense for my UX? How will this affect my Desktop virtualization initiatives and Hypervisor decisions in the future? What's the impact to my Desktop Virtualization TCO based on my business outcome for UX?

  4. x Position Proof of Assess Implement Purchase Tech Concept Tech where did we define the vision, operational considerations?

  5. x Position Proof of Assess Implement Purchase Tech Concept Tech Position Proof of Initial Realize Foundation Step 1 2 3 Value Concept Purchase Vision

  6. Business Valuation of UX General estimates of the value of investment in user experience vary from a return of $2 to $100 for every $1 invested in user experience design.

  7. 61 % Business Consumers OF GEN Y Expectations are Shifting AND 50 % More and more companies, particularly those that provide significant value through software, differentiate through and are known by the qualitative details of the experiences they provide. The push for UX excellence largely began in the consumer space, and now OF 30 + the expectations set by electronic devices and mobile apps are bleeding into industrial and enterprise contexts. believe the technology tools they use in their personal/social life are more efficient and Many exciting developments in IT area productive than those used in their work life. 2 appearing in the hands of consumers first and only then making their way into other arenas. - MARC ANDREESEN 1 Of doctors already use iPads and 30% more 30 % The Economist, “The Consumer - industrial Complex” 1 plan on using them in Intel, “Consumerization: What is in Store for IT?” July 2010 2 The Economist, “The Power of Many” the next year. 3 3

  8. Graphics Options in Virtualization Microsoft Remote FX

  9. DESIGNERS Decreased UX Index productivity Conducting user research to understand the users’ characteristics, behaviors, needs, and context of use. Increased Increased employee errors POWER USERS turnover Using this understanding of business and user needs to design a solution that follows human factors principles and design best practices. Decreased Increased job support satisfaction costs KNOWLEDGE WORKERS Evaluating the design with users by conducting Increased usability testing and making changes based on the training findings in an iterative design process costs

  10. Hypervisor Approaches

  11. Virtualization options Partner Hypervisor Virtual Desktop Agent XenServer (with GRID vGPU) XenDesktop XenApp Windows Server 2008 R2 or Server 2012 RemoteFX with Hyper-V vSphere (with GRID vGPU) Horizon

  12. XenApp in a VM Windows Server OS Windows Server OS App App App App App App App App App App Software XenApp XenApp XenApp XenApp XenApp XenApp XenApp XenApp XenApp XenApp Session Session Session Session Session Session Session Session Session Session NVIDIA Virtual Virtual Virtual Virtual NVIDIA Virtual Virtual Virtual Virtual Driver Driver Driver Driver Driver Driver Driver Driver Driver Driver VIRTUAL MACHINE 1 VIRTUAL MACHINE 2 Virtualization vCPU vMemory vStorage vNetwork GPU #1 vCPU vMemory vStorage vNetwork GPU #2 HYPERVISOR Hardware GRID K2 CPU Memory Storage Network Server

  13. GPU Sharing Today App App App VDA App App App VDA Guest OS VDA App App App App OS Virtual Graphic Software s Driver Client Guest OS Virtual Graphic s Driver Rendered Desktop Virtual Virtual Virtual Virtual Virtual Graphic Driver Driver Driver Driver s Driver Graphics APIs VIRTUAL MACHINE Virtualization vCPU vMemory vStorage vNetwork vGraphics HYPERVISOR NVIDIA Driver Hardware CPU Memory Storage Network GPU Server

  14. Virtual Desktop TCO

  15. UX & TCO Experience Curve Cost UX Maturity Productivity Learning Curve

  16. Workload Optimization Not only can we scale by users per site, but we can also scale by workload. So if you have users that work with more graphics intensive (3D graphics) or computation intensive apps (engineering & compiling apps), then we can provide the appropriate VDDA appliance for those users.

  17. Workload Optimization We are the only vendor who can do Autonomous Resource Scheduling • Autonomous Resource Scheduling distributes resources to desktops on an as needed basis. • Use only the hardware that you need. • If a user requires more processing power (CPU or GPU) for a certain task, then the user can allocate more resources for that task. • This ability can significantly reduce the cost of your entire Virtual Desktop deployment.

  18. HP380 G9 W/K1X2 SERVER TCO $47,526 VSPHERE BREAK DOWN Admin & Governance Virtual Layer Operating System Physical Server Admin & Physical Server , Governance, $16,930 , 36% $16,858 , 35% Operating System, $5,000 , Virtual Layer, 11% $8,738 , 18% Functional Man Hours Time2Deliver (Hours) 0 50 100 150 200 250 Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine

  19. HP380 G9 W/K1X2 SERVER TCO $43,518 XENSERVER BREAK DOWN Admin & Governance Virtual Layer Operating System Physical Server $16,930 , 39% $16,858 , 39% $4,730 , 11% $5,000 , 11% Functional Man Hours Time2Deliver (Hours) 0 50 100 150 200 250 Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine

  20. DESIGNERS DL380 G9 w/K1x2 per Server TCO $ 47,526 (vSphere 6) Per User Total Cost of Ownership $ 743 Per Virtual Machine Total Cost of Ownership $ 743 POWER USERS DL380 G9 w/K1x2 per Server TCO (Xenserver) $ 43,518 Per User Total Cost of Ownership $ 680 Per Virtual Machine Total Cost of Ownership $ 680 KNOWLEDGE WORKERS Net Difference = $63 Dollars per User Is this enough Savings to warrant a change in your hypervisor decision? RTO vs Quantity?

  21. DL380G9 W/K2X2 SERVER TCO $51,253 VSPHERE BREAK DOWN Admin & Governance Virtual Layer Operating System Physical Server $16,056 , 31% $21,459 , 42% $8,738 , 17% $5,000 , 10% HP DL380 Functional Man Hours K2 Time2Deliver 0 50 100 150 200 250 Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine

  22. DL380G9 W/K2X2 SERVER TCO $47,245 XENSERVER BREAK DOWN Admin & Governance Virtual Layer Operating System Physical Server $16,056 , 34% $21,459 , 45% $4,730 , 10% $5,000 , 11% HP DL380 K2 Functional Man Hours Time2Deliver 0 50 100 150 200 250 Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine

  23. HP DL380 Functional Man Hours K2 Time2Deliver 0 50 100 150 200 250 Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine HP DL380 K2 Functional Man Hours Time2Deliver 0 50 100 150 200 250 Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine v3 PGMIN Functional Man Hours Time2Deliver 0 20 40 60 80 100 120 140 160 Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine

  24. DESIGNERS DL380G9 w/K2x2 per Server TCO (Vsphere) $ 51,253 Per User Total Cost of Ownership $ 3,203 Per Virtual Machine Total Cost of Ownership $ 6,407 POWER USERS DL380G9 w/K2x2 per Server TCO (Xenserver) $ 47,245 Per User Total Cost of Ownership $ 2,953 Per Virtual Machine Total Cost of Ownership $ 5,906 KNOWLEDGE WORKERS Net Difference - of $4008 per host Is this enough Savings to warrant a change in your hypervisor decision?

  25. Thank You! Jaymes.Davis@sphere3D.com @cloudprophet

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