TYROL SKI & MOUNTAIN CLUB Plan B – BE HERE IN THE FUTURE
PLAN B – TO BE HERE IN THE FUTURE! Restructure membership to: Retain existing members Re-engage former members Recruit new members This presentation will deal Peter Drucker with the following: New membership categories Advance booking privileges New membership options 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 2
WHY PLAN BE? Plan A: Unsuccessful - $5,000 is too much for some members Many members support the plan But it reduced membership by more than 50%. Without members we may lose the Lodge. We must recruit new members To optimize use of the club. To achieve financial operating sustainability To buy the 2/5th back from the Limited Partnership. To have funds needed to upgrade and renovate the lodge 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 3
PROPOSED MEMBERSHIP CATEGORIES 1. Peak Use (Regular Membership) 2. Off Peak Use (Off Peak, Out of Town & Trial Memberships) The categories above include the following options: Spouses in the same category Intermediates (25-30) Organizational/corporate Former Legacy Memberships Retained: Honorary, Legendary, & Social 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 4
PROPOSED MEMBERSHIP STRUCTURE Number of Number of New Existing Annual Number of Peak STAYS Advance Peak STAY Members Membership Members Fee STAYS ( generally weekend & Bookings Only (Levy) 2018/19 Annually (After Premium Bookings) (Initiation Fee) holiday bookings) Peak Use NEW - Regular members may purchase Premium Advance Peak Stay/bookings @ $2500 for 4 annually, expire in 5 years. Regular $5,000 $5,000 $250 Unlimited Unlimited Unlimited 10 days in advance only No Off Peak Off – Peak - NEW $2500 $2,500 $250 Unlimited Out of Town - NEW $1250 $1250 $250 2 per year 10 days in advance only Only with min. 4 night STAY 10 days in advance only No Trial – 1 year NEW $625 - $250 Unlimited Legacy Honorary - - - Unlimited Unlimited Unlimited Legendary - $1,250 $125 Unlimited 10 days in advance only No Social - $500 $125 3 per year 10 days in advance only No 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 5
DEFINITIONS STAY/BOOKINGS: 1-7 nights PEAK DAY: Established annually by the BOD in the PEAK DAYS CALENDAR PEAK STAY: a STAY that includes at least 1 but not limited to 1 PEAK DAY HOLIDAY PEAK STAY: Christmas and New Years 2-week Holiday period 1-3 nights OFF-PEAK STAY: Any STAY that does not include a PEAK DAY 10 DAY PRIOR PEAK STAY: may be booked 10 days in advance by any member STAND-BY STAY: Any member can book any rooms that remain available, within 48 hours in advance of their stay, for themselves or for their guests without restrictions . 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 6
TYROL LODGE PEAK DAYS CALENDAR 2019/2020 TYROL LODGE PEAK DAYS CALENDAR Winter PEAK Days Summer PEAK DAYS Summer Sun Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat May-19 Jun-19 Jul-19 1 2 3 4 1 30 1 2 3 4 5 6 5 6 7 8 9 10 11 2 3 4 5 6 7 8 7 8 9 10 11 12 13 12 13 14 15 16 17 18 9 10 11 12 13 14 15 14 15 16 17 18 19 20 19 20 21 22 23 24 25 16 17 18 19 20 21 22 21 22 23 24 25 26 27 26 27 28 29 30 31 23 24 25 26 27 28 29 28 29 30 31 Aug-19 Sep-19 Oct-19 1 2 3 1 2 3 4 5 6 7 1 2 3 4 5 4 5 6 7 8 9 10 8 9 10 11 12 13 14 6 7 8 9 10 11 12 11 12 13 14 15 16 17 15 16 17 18 19 20 21 13 14 15 16 17 18 19 18 19 20 21 22 23 24 22 23 24 25 26 27 28 20 21 22 23 24 25 26 25 26 27 28 29 30 31 29 30 27 28 29 30 31 Winter Sun Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat Nov-19 Dec-19 Jan-20 1 2 1 2 3 4 5 6 7 1 2 3 4 3 4 5 6 7 8 9 8 9 10 11 12 13 14 5 6 7 8 9 10 11 10 11 12 13 14 15 16 15 16 17 18 19 20 21 12 13 14 15 16 17 18 17 18 19 20 21 22 23 22 23 24 25 26 27 28 19 20 21 22 23 24 25 24 25 26 27 28 29 30 29 30 31 26 27 28 29 30 31 20-Feb 20-Mar 20-Apr 1 1 2 3 4 5 6 7 1 2 3 4 2 3 4 5 6 7 8 8 9 10 11 12 13 14 5 6 7 8 9 10 11 9 10 11 12 13 14 15 15 16 17 18 19 20 21 12 13 14 15 16 17 18 16 17 18 19 20 21 22 22 23 24 25 26 27 28 19 20 21 22 23 24 25 23 24 25 26 27 28 29 29 30 31 26 27 28 29 30 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 7
WHAT DOES THIS MEAN TO ME? Active member of the Lodge for less than 25 years… You choose one of 2 memberships: 1. Regular - $5000/$250. Unlimited Peak Stays/bookings. Unlimited Regular Advance bookings. Premium Advance bookings available at additional cost. 2. Off Peak - $2500 /$250 Unlimited Off-Peak Stays. 10 days in advance only for Peak Stays. No Premium Advance bookings available. 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 8
HOW DO ADVANCE BOOKINGS WORK? Premium Advance Bookings: Regular Advance Bookings: Available to any Regular member Any Regular member may purchase one including those with Premium Advance or more groups of 4 Premium Advance booking privileges. bookings/year @ $2,500. Bookings will be awarded by lottery Valid for a 5 year period then expire. on Nov 1 after Premium Advance Premium Bookings will be awarded by bookings have been confirmed. lottery Oct 1 and then 1 st come 1 st All subsequent bookings on a 1 st come 1 st served basis. served. All advance stays must be paid for in full in advance and are non-refundable unless cancelled one month in advance or rebooked by another member. Refunds will be room credits not cash. . 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 9
IS THIS BOOKING COMPLEXITY NECESSARY? At this time – NO… In the future… YES! Right Now: Book whenever you want. Advance bookings unnecessary. In the Future: Many more members will compete for available times. Existing members need a MEANS to PROTECT ACCESS to PEAK TIMES. Also, options are needed: To recruit new members. To increase use of lodge especially through the week/in the off season. 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 10
OTHER OFF PEAK MEMBERSHIPS: Trial: Out of Town: Offers potential members a Encourages friends and extended family chance to try membership. to join as members and build memories and traditions. Expires after 1 year. Primary residence is more than 5 hours Entrance fee paid applies when travel from the club. they upgrade. Maximum 2 STAYS/bookings per year. Must stay a minimum of 4 days to book more than 10 days in advance . Upgrade to any category by paying the difference in initiation fee. 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 11
OTHER MEMBERSHIP OPTIONS: Spousal: Spouse joins at 50% of the Initiation Fee/Levy of their spouses category. May purchase Premium Advance bookings if spouse is a Regular member. Intermediate: Individual aged 25 – 30 joins at reduced rate in whatever their category. May purchase Premium Advance bookings if they join as Regular member. Corporate/Organizational: Club/organization nominates individuals as members; they may change annually. Membership expires after 10 years. May purchase Premium Advance bookings if nominee is a regular member. All members pay the same annual dues as everyone else. 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 12
WE WANT TO SERVE THE MEMBERS As Club Members we need: To provide the Board with a flexible framework to enable implementation of this proposal. A general set of rules and reasonable expectations that our needs will usually be met. The ability to confirm stays for the season in advance to plan family activities. To grow our Club’s membership - our club has to have broad appeal. This proposal is not perfect but: Your club needs to move forward – what we have been doing is not working. Your club needs your support – a final proposal will be approved at the SGM. Your club needs to recruit many new members – invite friends and family to join. Your club needs to achieve financially sustainably in three to five years. 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 13
WHY ARE WE DOING THIS? Plan BE: BE sure we are not forced to sell the Lodge To continue the Tyrol legacy with our families and friends. BE here in the future. Thank you for your support. 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 14
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