Club Development Plans A Guide for Clubs
Why have a Club Development Plan? • To help inform members and potential members of what the club does well and what it intends to do in the future • To help attract funding for initiatives – a club development plan is essential for many funders now • To demonstrate to your members that the club is active and forward thinking Protecting your Rights, Promoting your Interests
Aim of this guide: • To give clubs and committees a simple tool set to help develop a club development plan • To give clubs some ideas for involving their membership • To give you a simple route map to developing a Club Development Plan (CDP) But remember… • There is no set way of developing a CDP – you may have alternative and better methods yourselves. Protecting your Rights, Promoting your Interests
Some suggestions: • Keep it Simple – the KISS principle • Drive this via a small group of 5 or 6 enthusiastic members • They do not all need to be on the Committee/Council • But do involve your membership! • Seek input and feedback at all stages • Don’t expect to get it ‘right’ at the first draft – expect to reiterate Protecting your Rights, Promoting your Interests
A suggested process (1): 1. Announce your intention to develop a CDP 2. Seek initial input, good and bad (no idea is ‘wrong’): – Try an electronic survey e.g. http://www.surveymonkey.com/ which will help you draw up, distribute and analyze a survey – Use a paper copy if required as a backup for those that want it – Give the membership an email address to respond to – Hold a briefing – perhaps as part of another club evening event but get someone to facilitate it – Encourage members to talk to the CDP team Protecting your Rights, Promoting your Interests
A suggested process (2): 3. Get the CDP team together and look at the input together with their own ideas. Look at the current and potential position: – Do a SWOT analysis – Strengths, Weaknesses, Opportunities and Threats Strengths : What do you do well as a club? Weaknesses : and not so well? Opportunities : What could we do that we are not doing now? Threats : What issues threaten our continued enjoyment of our sport? Protecting your Rights, Promoting your Interests
SWOT • One way of doing this is to sit down for a few minutes and for the group to individually write down their view of Strengths (then later repeat this for WOT). Use small pieces of card or paper and write one strength per piece of card. • Then share these ideas as a group and collate similar ideas under a single heading. Don’t reject anything. • Repeat for the three other headings. • Graph them on the four quadrants shown in the previous slide’s graphic. Protecting your Rights, Promoting your Interests
A suggested process (3): 4. Each Strength, Weakness, Opportunity or Threat could simple be a different view of the same or a similar subject matter. Group them into themes. Group into themes: 1 2 3 ……. Keep the themes relatively broad at this stage e.g. ‘club house’, ‘training’, but keep the detail with them for later. Protecting your Rights, Promoting your Interests
Prioritise your themes 5. Individually at first in the CDP team examine the themes and give them two marks: – Impact what would the impact of doing this be on the club (High, Medium or Low)? – Ease of Implementation How easy (or likely) would this be to implement (H, M or L again) 6. Then as a group discuss your marks. If they are consistent or similar there is no problem. If they differ widely then discuss this and if necessary break the theme down into smaller themes. Come to an agreement. 7. Put the themes on the graph (on the next slide) in the right area Protecting your Rights, Promoting your Interests
Prioritise your themes Impact Some areas of the H New graph may be Training Grow Safety Membership Boat empty and some may have several themes M New Showers in – it does not Plan a Social matter so long Programme as you can reach a Work Club house L extension consensus. L M H Likelihood or Ease of Implementation Protecting your Rights, Promoting your Interests
What does this tell you? Green – Probably high Impact impact and easy to do or will very likely get done H Yellow – Secondary priority but of we can do this there would be some benefit to us M Blue – Low impact and low likelihood of implementation. Low L priority. Likelihood or L M H Ease of Implementation Protecting your Rights, Promoting your Interests
We haven’t considered cost! 8. Often an emotive subject unless you have quotes. At this stage let’s simplify. Look at each theme on your graph and give it a mark. Represent that mark somehow e.g. by a coloured circle. Keep the marks simple e.g. – H High Cost – M Medium Cost – L Low Cost At this stage use the team’s experience to judge relative costs. Again do this individually at first and then pool the thinking and discuss to try and reach consensus. But keep it simple. The next slide shows an example graphic. Protecting your Rights, Promoting your Interests
Cost AND Priorities Protecting your Rights, Promoting your Interests
Share and communicate 9. Before you get bogged down in too much detail perhaps this is a good time to share the first pass plan: – Ensure you have reflected all the input members have provided – if necessary list all the details in your ‘themes’ as a simple appendix bulleted list – There is a template you can use for this – Include the survey results as an appendix if you did one – Look for feedback at an appropriate level – if your plan reflects the views of the members it may not get much feedback but do not be dispirited! – You can share electronically, by paper and/or a meeting/presentation – Revisit the plan and refine after feedback Protecting your Rights, Promoting your Interests
Refine 10.You have a draft plan and priorities. Now add some detail. Reflect the themes into objectives and related actions which are SMART: – S Simple – M Measurable – A Achievable – R Realistic – T Timely or can be achieved in a sensible timescale 11.Tabulate this – example on next slide, or document in whatever way you feel comfortable Protecting your Rights, Promoting your Interests
Objectives Priorities Reflect the priorities in the table (1,2,3) either with a number or by ordering the objectives. Target – optional description or examples of the action. e.g . 7 Junior race coaching days every year supported by a L2 Race Coach or similar. Protecting your Rights, Promoting your Interests
Share and communicate 12.If you did not share the earlier draft and then refine it, share it now 13.Be prepared to reiterate and refine using the feedback Protecting your Rights, Promoting your Interests
What next? OK – you have an outline plan. You have some priorities and some detailed analysis of objectives and action. How to progress this? 1. Get some more detailed costs for the higher priority objectives/actions (but bear in mind some of these may be ‘free’ or provided by members time and effort) 2. Seek funding (look at the RYA marketing and funding advice) 3. Look at any dependencies in the objectives/actions and plan/refine accordingly Protecting your Rights, Promoting your Interests
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