Truck Safety Focus Group July 10, 2019 1 Agenda 1. Welcome and - PowerPoint PPT Presentation

Truck Safety Focus Group July 10, 2019 1

Agenda 1. Welcome and Background 2. Introductions 3. Hot Brake Data and Analysis 4. Campaign Slogans 5. Getting the Word Out 6. Beta test CDOT’s Freight Information Website 7. Going Forward 2

Introductions • Name • Company/Organization • How many years have you been involved in promoting safety in trucking industry? • What is your experience driving/promoting safety on I-70 and other Colorado mountain highways? • Do you have any personal experience with hot brakes and/or using a runaway truck ramp? • What are your perceptions about the runaway truck ramps along I-70? 3

I-70 Hot Brakes Data Hot/Smoking Brakes 50 40 30 20 10 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2017 2018 Total Hot Brake Incidents: 2017: 174 2018: 298 4

I-70 Truck Ramp Usage Runaway Truck Ramp Usage 8 6 4 2 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2017 2018 Total Truck Ramp Usage: 2017: 43 2018: 44 5

Campaign Slogans: Purpose Develop a toolkit to help truck drivers prepare for mountain travel. The campaign will direct drivers to web/print resources and provide on-road signage and guidance. We want truck drivers to know the following before traveling mountain highways: • The mountain pass speed limit • The grade of the pass • Public access areas on the pass • Locations of brake stations, chain-up stations and runaway ramps 6

Campaign Slogans: Target Audience Long-haul trucker drivers, specifically those from other states who are not used to driving through the mountains in the summer. 7

Campaign Slogans: Objectives Present and discuss a short list of campaign slogans for the Summer 2019 Runaway Truck Campaign. We want your feedback: Your reaction to/interpretation of each slogan • Your favorite slogan • 8

Campaign Slogans: Option 1 Respect the Grade 9

Campaign Slogans: Option 2 Turn Out, Don’t Burn Out 10

Campaign Slogans: Option 3 Keep your cool on mountain roads 11

Campaign Slogans: Option 4 Prepare for the Pass: Plan, Park, Pull-off 12

Campaign Slogans: Option 5 Cool Your Brakes through Colorado 13

Campaign Slogans: Option 6 Coming Up Hot? Cool It Down 14

Campaign Slogans: Option 7 Rules for the Pass: Slow, steady, safe 15

Campaign Slogan: All Options 1. Respect the Grade 2. Turn Out, Don’t Burn Out 3. Keep your cool on mountain roads 4. Prepare for the Pass: Plan, Park, Pull-off 5. Cool Your Brakes through Colorado / CO 6. Coming Up Hot? Cool It Down 7. Rules for the Pass: Slow, steady, safe 16

MENTIMETER 17

Getting the Word Out Discussion: What are the best ways to get the campaign and safety messages to truck drivers? • PrePass • FAQs • Social media • CDOT, CMCA, CSP websites • Flyers/fact sheets • Rest areas • Video • Others? 18

CDOT’s Freight Information Website Link 19

Going Forward • How your input will be used • PrePass Media Event • Ideas for future Truck Safety Focus Group discussions 20

Thank you! 21