Transforming Salt Ayre
More People | More Active | More • Often Transforming Leisure | Creating • Innovative alternative uses for the whole of the site Engaging Family and Children Physical • Activity | Creating informal opportunities for Physical Literacy Creating a Pathway | Contributing to • improving the health of the Community Challenging the Norm |Delivering • sustainable Social and Commercial value Becoming a Brand of Choice | Employer • of Choice | Partner of Choice Changing the Landscape | Becoming a • blueprint for others to follow Creating a financially sustainable future •
DEVELOPMENT PROJECT TIMELINE Alliance Leisure Appointed Development Partner January 2016 • Council agreed £5m+ funding March 2016 • Contractors on site May 2016 • Phase 1A - Sports Hall July 2016 • Phase 1B - Entrance, Reception, Café, Play & Xheight October 2016 • Phase 1C - Temporary Gym September 2016 • Phase 1D - Members Suite & Steam Room January 2017 • Phase 1E - Fitness Suite & Immersive Studio January 2017 • Phase 1E(i) Gravity Flight Tower February 2017 • Phase 1F - Training Zone June 2017 • Phase 2 - Spa & Community Hub October 2017 •
EVALUAT ATION: Eviden ence o e of Succes ess
Pre & Post Data Analysis 60,000 50,000 40,000 30,000 20,000 10,000 0 Total Visits Total Swims Fitness Suite Fitness Classes Activities Mar-16 Mar-17 Participation: Impact
March 2016 March 2017 “A vast Family improvement 11,307 12,449 Swims over what it was. It now Fitness appeals to the Suite 7,249 13,274 Visits whole community from young families Additional 3,208 11,762 Activity Visits to dedicated weight lifters.” Participation: Family Activity
+101% +419% +178% 28,302 Active Members Member Visits Active Females 2,639 1,314 5,450 In March 2016, almost all members visited once a week (or less), whereas in March 2017 this had decreased to 73%, with more members visiting the centre more often. Outcomes: More Active More Often
Sustainability and Impact on the Environment • Intelligent LED Lighting Technology • Installed Combined Heat and Power (CHP) • Annual saving of over 300 tonnes of CO 2 • Save 171,000 kWh of energy (£20k) • Revenue Benefits of over £40k per annum
• Expansion and improvement of gym facilities • Significant increase in gym memberships resulting in large increase in income and surplus from gym Health and Fitness Suite
• New facility • Memberships and pay per visit • Steady growth in income resulting in increasing surplus • Complements gym and swimming service offer Tranquil Spa & Beauty
• Improvement works completed through 16/17 • Immediate reduction in subsidy of £500k with year on year reductions • Further reductions possible via LATC and solar energy installation planned Overall Reduction in Subsidy
Reduction in subsidy as an investment Lancaster City Council have recently adopted a commercial property strategy. • One of the tests for proposals is financial yield. We have applied this test to the Salt Ayre investment. • Initial investment was £5.8m • Reduction is subsidy in 17/18 was £500k • This provides a gross yield of 8.6% • And a positive net yield after taking account of costs of capital •
What Next? Outdoor Catering Offer • Outdoor Play Area & Crazy Golf • Outdoor Fitness • Sensory Room • Local Authority Trading Company • Improve Sustainable Energy usage •
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