Transformation of Transformation of Former Police Married Quarters Site on Former Police Married Quarters Site on Hollywood Road into a Creative Industries Hollywood Road into a Creative Industries Landmark Landmark Invitation For Proposals (IFP) Invitation For Proposals (IFP) Press Conference Press Conference 1
2 Conserving Central” ” “Conserving Central “
The PMQ Site – – one of the eight one of the eight The PMQ Site projects of “ “Conserving Central Conserving Central” ” projects of ess : 2009-10 Policy Addr “ pro c e e ding to invite pro po sals fo r o pe rating c reative industries ” 3
4 The Site The Site
The Site The Site � Bound by Hollywood Road, Aberdeen Street, Hollywood Rd. Shing Wong St. Staunton Street and Shing Wong Street Vehicular access Staunton St. Aberdeen St. 5
The Site The Site N � Site area: about Hollywood Rd. 6 000 m 2 會 會 所 所 年 年 警 警 訊 訊 少 少 4th Plateau JPC Building � Existing GFA: 15 000m 2 k B B l o c � Two quarters blocks 3rd Plateau Vehicular Access 2nd Plateau to be preserved, Shing Wong St. Aberdeen St. comprising 196 units Block A in total 1st Plateau Staunton St. 6
The Site The Site Block A Block B Staunton Street JPC Building 1 st Plateau 2 nd Plateau Hollywood Road 4 th Plateau 7
In Feb 2010, the site was re-zoned from “Residential (Group A)” to “Other Specified Uses” (“OU”) annotated “Heritage Site for Creative Industries and Related Uses” 8
Great Diversity of Uses Permitted Great Diversity of Uses Permitted Column 1 - uses always permitted Column 2 - uses that may be permitted with or without conditions •Broadcasting, Television and/or Film Studio on application to Town Planning Board •Eating Place •Hotel •Education Centre/ Visitor Centre •Institutional Use (not elsewhere •Educational Institution specified) •Exhibition or Convention Hall •Office (not elsewhere specified) •Government Use •Place of Entertainment •Information Technology/ Telecommunications Industries •Private Club •Library •Public Utility Installation •Creative Industries (Note: uses directly related and •Residential Institution ancillary to the permitted uses in the zone, such as ancillary accommodation and office ancillary to creative industries, •Utility Installation for Private Project are always permitted.“) •Place of Recreation, Sports or Culture •Research, Design and Development Centre •School •Shop and Services (excluding motor-vehicle showroom •Training Centre 9
Unique History Unique History � 1889 – the Central School moved to this Site � Marked a new phase in the development of public education in Hong Kong - first government school to provide upper primary and secondary Western education 10
Unique History Unique History � School building seriously damaged during World War II and demolished in 1948 � Police Married Quarters commissioned in 1951 � First police quarters for married Junior Police Officers, including Chinese police officers � Completely vacated in 2000 11
Unique History Unique History Block B Stone foundation of Former Central School unearthed at the courtyard 12
Unique History Unique History Retaining wall and trees at Shing Wong Street Granite steps linking the 2nd and the 4th plateaus Granite plinths and pillars at Aberdeen Street entrance 13
Unique History Unique History Relics found on site: Bronze coin Pattern formed by Triangle and square encaustic ceramic tiles Fragment of plain baluster Pattern formed by Triangle encaustic and strip encaustic ceramic tiles 14
Unique Location and Ambience Unique Location and Ambience Dr SUN Yat-sen Historical Trail Man Mo Temple The Site SoHo HK Museum of Medical Sciences Kom Tong Hall CPS Compound 15 15
Dr Sun Yat-sen Historical Trail Dr Sun Yat-sen Historical Trail PMQ Site 3. Original Site of Preaching Hall of American Congregational Mission (2 Bridges Street) 4. Second Location of Central School (35 Aberdeen Street) 5. First Location of Central School (44 Gough Street) 6. Original Site of the Yang Yao Ji, the Meeting Place for “The Four Desperados” (24 Gough Street) 10.Original Site of Hong Kong Headquarters of Xing Zhong Hui (13 Staunton 16 Street)
Culture and History in Vicinity Culture and History in Vicinity 17
18 Street Life in Vicinity Street Life in Vicinity
Planning History Planning History • 2007-08 Policy Address: � Removed the Site from the List of Sites for Sale by Application for one year to explore revitalisation of the Site • Public engagement in 2008 on future use of the Site: � Feb – sought the views of LegCo’s Heritage Conservation Subcommittee � Mar - Open Days for interested groups, media and the public � Apr - sought Central & Western District Council’s views � Apr - Public seminars for interested groups, media and the public � Apr/May - sought the views of the Travel Industry Council of Hong Kong, the Antiquities Advisory Board, the Tourism Strategy Group and the Urban Renewal Authority 19
Outcome of Public Engagement Outcome of Public Engagement � Preserve the historical relics of the Site, which include the existing retaining walls, unique trees, granite steps, original granite plinths and pillars of the fenced walls within and around the Site � Manifest the heritage and historical values as well as the original ambience/atmosphere of the Site � Revitalize the Site by giving it a new lease of life so that it will become a landmark with characteristics and vitality for the enjoyment of local residents and visitors � Contribute to the holistic planning for the area along and around Hollywood Road under the “spot ( 點 )”, “line ( 線 )” & “area ( 面 )” approach for heritage conservation 20
Outcome of Public Engagement Outcome of Public Engagement � Respond to the community’s concerns about development intensity, building height , etc. raised under the previously proposed residential development scheme � Address the community’s aspirations for more local open space � Generally agreed to keep both quarters blocks 21
Creative Industries: a strategic direction of economic development � 2007-08 Policy Address: Speed up the development of our creative industries in the next five years � 2008-09 Policy Address: Set up a dedicated Creative Industry Office with integrated and realigned resources from related departments � 2009 Budget Speech: earmarked $300 million to support Hong Kong’s creative industries for the development of creative economy in the coming three years � Established the Create Hong Kong Office and set up the $300 million CreateSmart Initiative in June 2009 22
Strategic Directions of Create Hong Kong Based on consultation with the creative industries stakeholders, we have worked out a development strategy for CreateHK. 23
Seven Strategic Directions of Create Hong Kong Seven Strategic Directions of Create Hong Kong � Nurturing a pool of creative human capital which will form the backbone of our creative economy � Facilitating start-ups and development of creative establishments � Generating demand for innovation and creativity and expanding local market size for creative industries � Promoting creative industries in the Mainland and overseas to help explore outside markets � Fostering a creative atmosphere within the community � Developing creative clusters in the territory to generate synergy and facilitate exchanges � Promoting Hong Kong as Asia’s creative capital 24
The PMQ Site as a Creative Cluster � Creative ambience � Already forming a creative cluster naturally � A vibrant urban core of Hong Kong Island formed by art galleries, design studios, antiques and crafts market, shops of local designers’ brands, commercial and entertainment precinct, etc. � The atmosphere provides a suitable nurturing environment for creativity � PMQ site has the potential to become the iconic creative centre where our creative talent would congregate 25
26 Design Studios
27 Design and Lifestyle Stores
28 Art Galleries
Antiques, Arts and Crafts Antiques, Arts and Crafts 29
PMQ Project Objectives � Promoting Creative Industries Build on existing cluster of cultural and creative industries establishments � along Hollywood Road and in SoHo Area; enhance the concentration of creative industries activities to bring vibracy to the area Provide space and facilities for the activities, operation and showcase of � creative industries � Preserving History Provide space for displaying historic relics and manifesting the history of � the Site in the following areas: – connection with Dr. Sun Yat-sen – first government school to provide upper primary and secondary Western education – first police quarters for married Junior Police Officers � Providing Local Open Space 30
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