Tracking beacon HTTP beacon http :// pixel . quantserve . com / - PowerPoint PPT Presentation

Tracking

beacon

HTTP beacon http :// pixel . quantserve . com / seg / p- 6 fTutip 1 SMLM 2. js GET / seg / p- 6 fTutip 1 SMLM 2. js HTTP /1.1 Host : pixel . quantserve . com User-Agent : Mozilla /5.0 ( Macintosh ; U ; Intel Mac OS X 10.6; en-US ; rv :1.9.2.13) Gecko /20101203 Firefox /3.6.13 Accept : * / * Accept-Language : en-us , en ; q =0.5 Accept-Encoding : gzip , deflate Accept-Charset : ISO- 8859 - 1, utf- 8; q =0.7, * ; q =0.7 Keep-Alive : 115 Connection : keep-alive Referer : http :// www . hu ffj ngtonpost . com /2011/01/24/ google-chrome-firefox-do-not-track _ n _813189. html Cookie : mc =4 d 441 f 48 -a 100 a- 1 f 66 c- 277 f 6; d = EM 0 BPAGBBoHxDBi 6 IIgwALhQnyAAiCD 8 sQmnDMQLEAC _ UA

HTTP observer identifier event http :// pixel . quantserve . com / seg / p- 6 fTutip 1 SMLM 2. js GET / seg / p- 6 fTutip 1 SMLM 2. js HTTP /1.1 Host : pixel . quantserve . com User-Agent : Mozilla /5.0 ( Macintosh ; U ; Intel Mac OS X 10.6; en-US ; rv :1.9.2.13) Gecko /20101203 Firefox /3.6.13 Accept : * / * Accept-Language : en-us , en ; q =0.5 Accept-Encoding : gzip , deflate Accept-Charset : ISO- 8859 - 1, utf- 8; q =0.7, * ; q =0.7 Keep-Alive : 115 Connection : keep-alive Referer : http :// www . hu ffj ngtonpost . com /2011/01/24/ google-chrome-firefox-do-not-track _ n _813189. html Cookie : mc =4 d 441 f 48 -a 100 a- 1 f 66 c- 277 f 6; d = EM 0 BPAGBBoHxDBi 6 IIgwALhQnyAAiCD 8 sQmnDMQLEAC _ UA

observer identifier event + + =

observer

First Party vs Third Party

document.domain commonly branded GLB definition? First Party vs Third Party ‘affiliate’ service providers dns aliasing

‘affiliates’ knowprivacy.org - top50 websites ~2009

identifier

username / id ip addr unique identifier cookie fingerprint

profiling conversion tracking/ unique identifier analytics fraud

identifier