tra z er Social media campaign plan Introduction keme consulting - PowerPoint PPT Presentation

Oct 12, 2022 •50 likes •250 views

K a t e a n s e l , e m i l y k r a u s e , m a r y g r a c e m o n z e l , e l i s e z e i t z h e i m tra z er Social media campaign plan Introduction keme consulting K K t r a z e r agenda 1 Target A udience 2 campaign goals / strateg y

K a t e a n s e l , e m i l y k r a u s e , m a r y g r a c e m o n z e l , e l i s e z e i t z h e i m tra z er Social media campaign plan
Introduction keme consulting K
K t r a z e r agenda 1 Target A udience 2 campaign goals / strateg y 3 content buckets 4 content calendar 5 Summar y/ q & a 01
K t r a z e r " TR A ZER offers speciali z ed interactive testing and training programs for concussion management , orthopedic rehabilitation , senior health and injur y prevention . It provides the abilit y to make strategic and confident Return -2- Pla y ( R 2 P ) and Return -2-A ctivities of Dail y Living ( R 2A DL ) for their patients .” - tra z er w ebsite
T A RGET A UDIENCE THE ELDERLY A THLETES INJURED ON THE JOB
research insights The average person is not a w are of TR A ZER . Instagram is currentl y the most used social media platform . People w ere more a w are of TR A ZER ’ s competitors than TR A ZER itself . People enjo y te x t posts w ith pictures most significantl y w hen it comes to social media content .
I M P L I C A T I O N S Increase social Increase a w areness create more media content , and social media meaningful content especiall y on follo w ers Instagram
C A M P A I G N G O A L S 1 1 1 2 Increase engagement in the Increase a w areness for the form of likes , follo w s , and TR A ZER technolog y b y posting / sharing testimonies more user comments on ENGAGEMENT ENGAGEMENT and personal success stories Instagram , Facebook and from current patients and YouTube than the previous clients once a w eek on y ear b y 10% beginning Ma y Facebook beginning Ma y 1 st . 1 st .
k goal 1: strateg y t r a z e r Make more engaging posts . Video about TR A ZER technolog y Engaging Videos Video about TR A ZER ' s customers about TR A ZER Video about Content Bucket #1 TR A ZER ' s emplo y ees
content bucket 1: e x amples instagram facebook t w itter
k goal 1: strateg y t r a z e r Make more engaging posts . infographics about TR A ZER technolog y picture - based posts images of technolog y being used about TR A ZER images of emplo y ees Content Bucket #2 w ith descriptions
C O N T E N T B U C K E T # 2 E X A M P L E S
k goal 2: strateg y t r a z e r repl y/ reach out to customers online hold a live q &A for TR A ZEr live lifestream of streams clients using tech lifestream of Content Bucket #1 patient intervie w s
content bucket 1: e x amples instagram facebook t w itter
k goal 2: strateg y t r a z e r repl y/ reach out to customers online positive posts tagging clients / emplo y ees tra z er emplo y ee of " shout - the month outs " host w eekl y chats Content Bucket #2 on t w itter / Facebook
C O N T E N T B U C K E T # 2 E X A M P L E S
content calendar
content calendar : Up close
summar y TRAZER's social media presence can be improved and more structured. We recommend TRAZER to increase engagement and awareness through our proposed strategies. This successful implementation will accomplish the SMART goals in the upcoming months.
THANK YOU! Q&A

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