Town Hall 2018
Our “WHY” at The Reserve Club • Care: With relentless attention to detail, care is the desire to be the best at everything we do. We care about our members, facilities and each other. This unwavering feeling of responsibility is at the heart of the TRC experience.
Camaraderie: This is the essence of our club. Gathering as friends with a diverse set of interests creating an amazing community through The Reserve Club. Golf: Our world class golf course is a main focal point of TRC. We pride ourselves in delivering exemplary course conditions and golf services that provide the ultimate playing experience.
The Reserve Leadership Team Michael Ryan: VP of Operations for Saul Schwartz: General Manager Troon Frankie Villalba: Executive Chef Juanita Griffin: Food and Beverage Director Derek Floyd: Course Superintendent Holly Crotty: Catering Director Michelle Lorick: Controller Gabby Dubuc: Membership / John Keller: Director of Golf Marketing Director Andrew Burrow: Director of Racquets Kelvin Thomas: Clubhouse Maintenance
Membership Update Total Membership: 897 vs. 821 (2016-June 2018) Golf Membership: 283 vs. 303 (2016-June 2018) 500 450 400 Full Golf 350 Golf Indiv 300 250 Social 200 Senior 150 Activities 100 Sports 50 0 13 14 15 16 17 18
Enhancing The Reserve Club Experience • Streamlined Communications • Poker Night • Monthly Newsletters • Mah Jong • New Video Boards • Bridge • Weekly Videos • Canasta • Coffee Talk with Saul • Mexican Train • Arts & Crafts Classes • Monthly Wine Tastings • Trivia Night • Quarterly Wine Dinners • Bingo Night • Memorial Day Flag Ceremony • Prime Rib Night • Fourth of July Celebration • Burger & Brews • • Superintendents Revenge Sunday Brunch
Member Food & Beverage 125 100 75 50 Per Active Member 25 Per Resident Member 0 Per Member 2015 2016 2017 2018
Golf Play 2017 - 2018 • 36.5k rounds in 2017 • Average 119 rounds per day in 2017 • Trending toward 37.6k • Hollow Creek Play 11k in 2018 rounds in 2017 Introducing Play with the Pros Program for 2019 Get tips on how to Enjoy a fun day on the improve your game course with our Team of Golf Professionals
Member Survey Results 100.0% 80.0% Overall Golf Experience 60.0% Club Staff and Personnel 40.0% F&B Quality 20.0% Overall F&B Experience 0.0% 2013 2015 2015 2016 2017
Club Areas of Focus Member Involvement • Food and Beverage Focus Group • Golf Focus Group • Golf Committee • Social Committee • Board of Advisors • RCWGA • Men’s Golf League • Tennis League
Member Policies It is the goal of The Advisory Board to solidify these policies by January 1, 2019 • Member Medical Leave • Handicap Flag Distributions • Proper Club Attire • Associate Grievances The Reserve Club Advisory Board 2018 Kathy DeMeo Bruce Leinster Mike DeBruhl Holly Connelly John Laehn Mick Pisano James Wilson Betsy Hart Robert Branson Pat Cunning
2018 Improvements • New Security System in the clubhouse • Refinished Hardwood Floors • Resurfacing and taping of Tennis Courts • Replaced Bar Stools in MDR • Replacement of HVAC systems • New EZGO Golf Cart Fleet • New Toro Golf Maintenance Fleet
The Reserve Club Long Term Vision ▪ Wo Worl rld d Class s Fa Facili ilitie ties ▪ Fi Fina nanciall ncially y Su Sust stainable ainable Me Members ershi hip ▪ We Well Ru Run/ n/St Stro rong ng Ma Mana nagemen gement & Te Team am ▪ Excel elle lent nt Dining, ning, Eve vent nts s & Activiti ivities es ▪ St Stro rong ng Mem Member er Eng ngag ageme ement nt
The he Go Golf C f Cour ourse se Bu Business ness Fi Fisc scal al Inst stability ability • Jones Creek closed September • 5 SC Courses closed this year • 8 Myrtle Beach Courses closed last 3 years • 800 U.S. Courses closed last 10 years
Fina nanc ncia ial l Sus usta taina nabi bilit lity Reser serve ve Club lub Revenue venue
Fina nanc ncia ial l Sus usta taina nabi bilit lity Reser serve ve Club lub Expens nses es
Fi Fina nanc ncia ial l Su Susta taina nabil bilit ity Res eserv erve e Club ub Margin rgin • Only nly 3-4% 4% Pr Profi ofit t Margin rgin bef efore ore Dep epreciation reciation and d Intere erest st • F& F&B Los oses es >$ >$25 250, 0,000 000 per er Ye Year • Increased creased Mem embership bership will ill Improve mprove Prof Pr ofitability itability • Margi Margin n Req equired uired for or Ref efurbis urbishment hment and nd Ren enewal ewal Pr Proj oject ects • Dev evel eloper oper Fu Funded nded Ameni enitie ies s > $2 > $20 0 MM
Sus ustaina tainable ble Me Membership bership • Curr rrent ent Me Membership ership ~900 00 Me Members ers • App pprox roxima imatel tely y 745 Re Resi sident dent Mem Members ers • Pr Proj ojec ecte ted d Me Membership ership Gr Grow owth: h: 30-40 40 Mem Members/Yr. ers/Yr. • Pr Proj ojec ecte ted d Me Membership ership at Comp ompletion: letion: 1,5 ,500 0 Mem Membe bers rs
Res eserve erve Club ub Str trengths engths • Gol olf f Cou ourse(s) rse(s) & Con onditions ditions • Clubhouse ubhouse Fa Facilit ilities ies • Po Pool ol, , Te Tennis nis & Pi Pickleball kleball Pr Program ogram • Mem embe bership rship Structure cture- Rev evenue enue Sta tabil bility ity
Res eserve erve Club ub Chal hallenge lenges • Low ow Go Golf Me Membership ership Ra Rate e (<30%) 0%) • Limited ited F& F&B Sp Spen end d & Pa Part rtici icipat pation ion by Mem y Members ers • Inc nconsist onsistent ent F&B Expe peri rience ence • St Staff f Ava vaila ilabil bility ity & Cos osts ts
Fut uture ure Pl Plans ans & G & Goa oals ls – Commi ommitment tment to o Go Golf: : Comp ompletion letion of of Hol ollow low Cre reek ek Cou ourse rse – Impro prove ve Club b F& F&B – St Stable le Gr Grow owth h in n Me Membership ership – Ma Maint ntain ain & Re Rene new w Fa Facili ilitie ties – Impro prove ve Me Member er Expe peri rience ence
Hol ollow ow Creek eek Cou ourse se Com ompl pletio etion Why hy De Delays? ays? ST STOR ORMWATE MWATER ▪ Anderson erson Po Pond nd Dam m ($ ($3+ 3+ MM Cos ost) ▪ Aike ken n Rev evis ised ed Stor ormwate mwater Reg egulati ulations ons (R (Req equire uired d large, rge, uns nsightly ightly drain ainage age basins sins) ) ▪ Variance riance Granted anted by City y in Sep eptem ember ber 2018 2018
Hol ollow ow Creek eek Com ompl pleti etion on Sc Sche hedu dule le Ho Holes es #6 #6 – 11 11, #1 #14 4 ex exte tensio nsion Schedule edule Re-design August - November 2018 Approvals December 2018 Construction January 2019 – June 2019 Grassing May / June / July 2019 Play October 2019 – Spring 2020
Holl ollow w Creek eek Layout yout
Co Comm mmunity unity Gr Grow owth th Comp ompletio etion n of of Woo Woods dside ide • Approximately 250 Future Lots • Estimated 175 Hollow Creek Reserve • Approximately 75 in The Reserve • Estimated 10 Year Timeframe • Several New Parks • Access to Hollow Creek Nature Preserve
Co Comm mmunity unity Gro Growth wth Br Bridg idgewater ewater at H t Hol ollow ow Creek ek Preserve eserve • Rural ral Th Theme emed d Nei eighborhood ghborhood • Acces ess s to H o Hol ollow low Cree eek k Nature ture Pr Pres eserve erve • Con ontribu ribute e to C o Club ub Mem embe bership rship
Co Comm mmunity unity Gr Grow owth th The he Villag age e at at Wo Woods odside de • Sev everal eral New ew Cor orporate porate Offic fices es • Ass ssist sted ed Living ving Fa Facili ility ty Open en • Boc occe e Pa Pavi vilion, lion, Po Pond
Co Comm mmunity unity Gr Grow owth th The he Villag age e at at Wo Woods odside de • New ew Pa Park • Apartm artments ents • Mor ore e Activi vitie ties s & Ex Experience eriences • Com omplete plete Silver lver Bluff luff Road oad & Tr Traffic ffic Light ght! !
Co Concl nclusion usion The he Res eser erve e Club ub is Su Susta tainable! nable! • Last Major Amenity Project to be Completed Soon • Modest but Improving Profitability • Stable, Growing Membership (from Development) • World Class Facilities in Place • Operational Improvement Required • Solid Financial Structure
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