Tourist Development Council Meetjng • Wednesday, December 4, 2019 • 12:00 Noon 12.4.2019
12.4.2019 Pledge to the United States Flag Roll Call Meetjng to Stafg or TDC Member Additjons or Order Deletjons to Agenda Approval of Agenda 2
12.4.2019 3 Approval of Minutes September 17, 2019 Meetjng
Bed Tax September 2019 vs. September 2018 2019 2018 $$ (+/-) % (+/-) September $112,419 $105,617 $7,102 6.74% 2019 $1,569,685 $1,606,176 $(36,495) -2.27% Fiscal Year 12.4.2019 4
STR September 2019 vs. September 2018 September September 2019/September 2018 2019 % Increase or Decrease Occupancy Rate 59.4% 4.4% Rooms Sold 11.8% ADR $88.49 4.4% (Average Daily Rate) REVpar $52.60 9.1% (Revenue Per Available Room) 5
STR Fiscal Year - October 2018 - September 2019 2019 2019 % Increase or Decrease Occupancy Rate 63.2 1% Rooms Sold 3% ADR $89.94 2.3% (Average Daily Rate) REVpar $56.86 3.4% (Revenue Per Available Room) 12.4.2019 6
Financial Receipt Acknowledgement Reports 12.4.2019 7
Funding Requests Columbia County Tourist Development 12.4.2019 8
InfjnityCon $2,000 2020 12.4.2019 9
South Columbia Sports Complex • Request for TDC Assistance: $40,000 • County Contributjon: $265,280 • Total Project Budget: $305,280 9.17.2019 10
Flatgield Land Acquisitjon 507.57 Acres 12.4.2019 11
History 2016–2017 June 2019 Sports Marketjng Strategic Plan and Market Analysis Bid Process to identjfy propertjes. Feasibility Study to determine size, scope, locatjon, and budget for our market. 2018–2019 12.4.2019 12
Request for Qualifjcatjons Criteria 1. Be located in Columbia County 2. Have a minimum of 75 useable acres. • Contain no wetlands within the 75 useable acres. • Contain FEMA Flood Zone Designatjon “X” on the 75 useable acres. • Have soil suitable for vertjcal building and parking area constructjon. • Consist of mostly fmat land or lands within the 75 useable acres with an ideal site having no more than a 10-foot change in elevatjon across the useable acreage. 3. Be permit capable for a recreatjonal facility in accordance with Columbia County Land Development Regulatjons. 4. Be adjacent to and be accessed directly from a public arterial road. 5. Be within a 4-mile radius of the I-75/US-90 exchange as measured from the point located at 30⁰10’47.7”N and 82⁰41’19.1”W. 6. Have access to utjlitjes 7. Provide a clear tjtle at closing. 12.4.2019 13
Daniels Timber Inc. Property 507.57 Acres 12.4.2019 14
Hunter Brothers’ Property 99.5 Acres 12.4.2019 15
Distance from I-75/Hwy 90 exit to Distance from I-75/Hwy 90 exit to Daniels Timber Property (2.9 Miles) Hunter Brothers’ Property (2.4 Miles) 12.4.2019 16
History 2016–2017 June 2019 Today: December 4, 2019 Sports Marketjng Strategic Plan and Bid Process to identjfy propertjes. Request TDC Approval to present to Market Analysis the BOCC to Purchase 507.57 acres Feasibility Study to determine size, scope, locatjon, and budget for our market. Approval to enter negotjatjons 2018–2019 August 2019 12.4.2019 17
Negotjated Contract • Price: $2,000,000 ($3,940 per acre) • TDC will pay ½ of closing costs • Additjonal appraisal is required per state statute 125.355 • Boundary Survey • Environmental Assessment 12.4.2019 18
Nature trails Hiking and biking trails Indoor recreatjon facility Green space Disc golf Recreatjonal Courts for racquet sports Opportunitjes Basketball courts Playgrounds Exercise trails Zip lines Cable skiing Possible overnight camping during events 12.4.2019 19
12.4.2019 20
What’s next? MASTERPLAN FUNDRAISING 12.4.2019 21
Negotjated Contract • Price: $2,000,000 ($3,940 per acre) • TDC will pay ½ of closing costs • Additjonal appraisal is required per state statute 125.355 • Boundary Survey • Environmental Assessment 12.4.2019 22
Events Calendar 1.23.2019 23
Sports Marketjng Update Year-over-Year Comparison (Pg. 75) B3R Sports – FHSAA Quad Regional Cross-Country Meet (Pg. 76-86) Current Year Sports Calendar (Pg. 87) 12.4.2019 24
Presented by B3R Sports
How did the team get here ? The FHSAA State series consist of a district meet, a regional meet and the state meet. The district meets the schools within the district meet and decided who will host and where the meet will be held. The regional and state meet is a bidding process where you submit your bid with what regions you would like to host and what amenities you will offer. In April of 2019 B3R Sports Inc bid to host 4 regions and was awarded all 4 by the FHSAA. Each district advanced 10 teams and each region receives two districts making 20 teams for each classification at regionals. Districts also qualifies the top 30 individuals to regionals, if an athletes team was not part of the top 10 teams but they finished in the top 30 they are also advanced to regionals. This year there was a total of 110 teams and 1808 runners at the regional. We estimate the event had 4500 people in attendance.
Tracking the hotel numbers To try and get as accurate number as possible we had each coach fill out a form with their team name, hotel the team stayed in and how many rooms. We also had volunteers ask parents as they were standing in line if they would fill out a similar form with which team they were there to support and which hotel they stayed in. The results were a total of 447 rooms between the schools and the parents. St John Paul II Super 8 4 Montverde Academy Home 2 Home Suites 7 Trinity Prep Holiday Inn & Suites 11 Franklin County Comfort Suites 6 Lincoln Tru 8 Washington Econo Lodge 2 Lincoln Park Academy Quality Inn 4 Blountstown Quality Inn 8 Titusville Comfort Suites 6 Florida High Holiday Inn 6 South Walton Baymount 7 Pace High Econo Lodge 6 Mosley Fairfield Inn 1 Mainland Econo Lodge 4 North Bay Haven Holiday Inn 6 Pensacola Christian Quality Inn 6 Choctawhachee Comfort Suites 8 North Florida Christian Days Inn 2 Citrus Hampton Inn 8 Crystal River Super 8 5 West Shore Hampton Inn 8 Gulf Breeze Tru 8 Ponte Vedra Tru 20 Rocky Bayou Christian Ramada Inn 8 Leon Holiday Inn 11 St. Joseph Academy Comfort Suites 7 Cocoa Beach Days Inn 5 Seabreeze Holiday Inn 7 Satellite Days Inn 14 Central (Milton) Comfort Suites 1 Fort Walton Beach Hampton Inn 15 Providence Hampton Inn 3 Wewahitchka Holiday Inn Express 9 Jay Econo Lodge 4 Lake Highland Hilton Tru 9 Bishop Snyder Days Inn 10 Port St Joe Fairfield Inn 6 Stanton Tru 6 Matanzas Roadway 6 St Johns Country Day Fairfield Inn 8 Northview Days Inn 4 Pensacola Baymount 7
New Smyrna Beach Holiday Inn 5 Parents Room Hotel Name # of Rooms Choctaw Comfort Inn 1 Lecanto Holiday Inn 5 Matanzas Rodeway 1 Altha Days Inn 4 North Bay Haven Holiday Inn 1 Malone Baymont 1 North Bay Haven Quality Inn 1 Baker Econo Lodge 10 Ponte Vedra Tru 1 Wakulla Comfort Suites 4 North Bay Haven Holiday Inn 1 Ponte Verda Tru 10 Astronaut Tru 3 St. Augustine Super 8 1 Walton Super 8 2 Ponte Vedra Tru 1 Pensacola Catholic Baymont 6 Seabreeze Baymount 1 West Florida Tru 5 Baker Economy Lodge 1 Community Christian Best Western 5 West FL Best Western 1 Maclay Holiday 8 Pensacola Christian Comfort Suites 1 West Shore Comfort Suites 1 Paxton Super 8 6 Paxton Super 8 1 Freeport Super 8 4 Mainland Economy Lodge 5 Fernandina Beach Hampton Inn 15 St. Johns Country Day Hilton 2 Bay Comfort Suites 3 Space Coast Quality Inn 1 Edgewood Super 8 4 Baker Economy Lodge 1 Baker Economy Lodge 1 Mount Dora Holiday Inn 6 Stanton Holiday Inn 1 Chipley Comfort Suites 2 North Bay Haven Comfort Inn 1 Bolles Fairfield Inn 10 North Bay Haven comfort Inn 1 Choctaw Home 2 Suites 2 Matanzas Rodeway 7 North Bay Haven Fairfield 1 Choctaw comfort suites 1
We also tracked website hits We placed the Columbia County Sports Commission and Columbia County Tourism logo on both the B3RSports.com homepage and the event page where the information was located for the regional event. The Sports Commission logo was hyperlinked to https://southsidesportscomplex.com/ and the Columbia County Tourism log was linked to https://springsrus.com/ Home Page Event Page
Coaches Comments and social media Note: Bob Braman is the Head FSU Cross Country/ Track & Field Coach.
Host Schools Each school received a donation check to their booster club for $1000 for helping out with the 4 regions. This money will help them with their end of the year banquets and new uniforms for next year.
Reimbursement request for heads in beds tax With some pretty heavy expenses to put on this meet, we at B3R Sports would like to request $4000.00 to help soften some of those expenses. The total cost to put on the event was $16,947.93.
T o view videos and photos of this event visit www.b3rsports.com
Sports Events Calendar 1.23.2019 34
Adjournment Next Meetjng Wednesday, January 15, 2020 IFAS Training Room 971 W Duval Street Lake City FL 32055 12.4.2019 35
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