Tourism Prince George Artnership Workshop 2017
Contemporar ontemporary BC Imager y BC Imagery y • The Wild Within (BC) • Drawn to the Wild (Northern BC)
Imager Imagery and St y and Style yle • Reflective / contemplative • Not staged or contrived • Genuine • Epic / inspiring • Dappled light • Digital Ambassador Program • Blue Blazer Skies
What is What is Tourism Princ ourism Prince George? e George? Tourism Prince George is an independent not-for-profit society created in January 2010 that is governed by tourism industry stakeholders through an appointed board of directors.
What is What is Tourism Princ ourism Prince George? e George? A stakeholder model has been adopted by the Tourism Prince George Board of Directors, meaning that all tourism businesses and organizations in the Prince George area are automatically stakeholders without having to pay a membership fee.
What is What is Tourism Princ ourism Prince George? e George? Tourism Prince George is a marketing organization dedicated to promoting Prince George as a recognized premier all-seasons destination – a community with remarkable urban experiences surrounded by incredible wilderness opportunities.
What is What is Tourism Princ ourism Prince George? e George? Tourism Prince George also operates the Prince George Visitor Information Centre, a member of the BC Visitor Centre Network. It is often the 1 st VIC that travellers go to as they enter from the Rockies. Tourism Prince George is also a provincial leader in visitor service innovation projects: both technological and HR projects to expand community information beyond the physical VIC.
Travellers in Princ ravellers in Prince George e George • Regional Shopping / • Tree planting / mushroom picking • Regional camping / recreation Entertainment • Regional Business • Long Haul Touring • BC / Canada Business • Medical / Government • Conference / Convention • Students & Exchanges • Competition
People in the Princ eople in the Prince George VIC e George VIC • Tree planting / mushroom • VIA Rail info • Equipment loan picking • Regional camping / recreation • ~5-7% of travellers • Long Haul Touring • Relocations • Students & Exchanges • Event planners • Local Information Search • Locals travelling out • No Internet access / use • Local gift shoppers (o fg season)
People in the Princ eople in the Prince George VIC looking for e George VIC looking for: : • Maps & brochures • RV & travel info • Washrooms • Souvenirs • WiFi • Small gifts for family / friends / • Road checks colleagues (locals, o fg seasons) Souvenirs Souvenirs Gif Gifts s • Low Cost • Medium Cost • Wildlife, moose, bears • “Prince George” on it • BC & Canadiana • Mr. PG • “Prince George” on it • Keychains, pins, postcards, • Keychains, pins, postcards, decals, t-shirts, wood, pottery, decals, t-shirts mugs, art cards, prints
Pr Product Gaps: oduct Gaps: • Artistic / Photo Calendar • Small wildlife carvings & • Artistic / Photo Viewbook sculptures • More apparel • Snowglobes • “Branded” art • Mr. PG souvenirs Moving For Moving F orwar ward: d: • Merchandising!!! • Contemporary POS • More advertising • Transition from info to attraction Gif Gift Shop Info: t Shop Info: • Small budget for goods • 25% commission
Ar Artnership tnership: : • Public production of art • Small material support available • Demonstration or interactive • Works to be displayed at an event • Theme: Remix PG in autumn • At the VIC • Please join the TPG Artnership • With the mobile VIC mailing list.
Discussion Discussion
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