Thame Workshop Screen Tourism & Visit Midsomer Sarah Osborne - PowerPoint PPT Presentation

1 Thame Workshop Screen Tourism & Visit Midsomer Sarah Osborne Tourism Angles Ltd 22/06/2016

2 Tourism Angles Ltd 20/06/16

Screen Tourism Bampton Alnwick Castle

About the Show

Neil Ainsworth, Landlord, The Argyll Henley

Visit Midsomer • Website • Printed literature • Travel Trade • Media • Business Support

Webstats: Visitmidsomer.com Visit Midsomer: Unique Visitor Growth 100,000 80,000 60,000 40,000 20,000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 2012 2013 2014 2015 2016 Visit Midsomer Total Sessions 2011 - 2016 Belgium France Norway 2% Denmark 2% 2% 2% 2016 Forecast Unique Visitors: Sweden 3% Netherlands 225,000 4% …and at Grey’s Court Canada 5% Germany 2016 Forecast Total Sessions: United Kingdom 7% 39% 277,000 Australia 10% United States 24%

Midsomer trails, leaflets & guided tours

Travel Trade & Tour Guides

Midsomer and the media

S. Oxon Results: 2015 • 15,000 visitors • £1M visitor spend • Media reach 16M; value £380,000 • 200,000 unique visitors to website • 40 businesses engaged in Midsomer • Significant increase in coach groups

13 Thame Workshop Visit Midsomer What can Thame Tourism Angles Ltd 22/06/2016 do to aLract more of this market? Jean Gamester, Semaphora

14 Thame Workshop Making Midsomer work for you Sarah Osborne Tourism Angles Ltd 22/06/2016

A^rac_ng Visitors PRE-VISIT • Midsomer Visibility on line • Bookable Midsomer products: bed nights, tours, meals and online purchases • Quirky stories, twiLer, visitor reviews DURING VISIT • Midsomer Visibility on the ground • DiscreXonary spend: food & drink, tours, souvenirs, giZs, general retail, aLracXons

Visibility Online • The Crown, Sydenham; The Swan, Thame • The Peacock, Henton; The Six Bells, Warborough • Loddon Brewery, Dunsden; visit-henley.com

Businesses benefi_ng from Midsomer

Mary Rumsey, Owner, Rumseys Chocolaterie

Accommoda_on

Sue & Tim Soar, Owners, Long Crendon Manor

Midsomer Merchandise

22 Visit Midsomer What can you do Tourism Angles Ltd 22/06/2016 to aLract more of this market? Jean Gamester, Semaphora

23 Visit Midsomer The chance to grow a new market Tourism Angles Ltd 22/06/2016 Helen Johns: helen.johns39@gmail.com 07717 434983 Sarah Osborne: sarah2108@msn.com 07787122050 Jean Gamester: jean@semaphora.com 07877 970250