Tourism Market
Contemporary Influences Tourism: In ternational tourist arrivals worldwide grew by 4% between January and June 2016 compared to the same period last year.Destinations worldwide received 561 million international tourists (overnight visitors), 21 million more than in 2015, according to the latest UNWTO World Tourism Barometer. Asia and the Pacific demonstrated renewed strength this first half of 2016, receiving 9% more international arrivals, the highest growth across world regions. The first half of the year typically accounts for around 46% of the total international arrivals count of the year. Countries that have already reported results till July or August show continued growth in the current Northern Hemisphere summer peak season. The UNWTO Panel of Experts evaluated the period May-August also favourably and remains confident about the September-December period, in line with the trend of the first half of the year. http://media.unwto.org/press-release/2016-09-26/international-tourist-arrivals-4-first-half-2016
The portable washing machine Most backpack travellers would throw away their clothes while they are travelling, due to inconvenience of having to wash them and just buy some cheap clothing along the way. - There is an opening market for travellers and washing their clothes, the scrubba wash bag is a portable wash board inside of an air tight bag that allows you to watch your clothes on the go. - This product is becoming popular within travellers who will take break around 4 months to travel different places in the world from africa to Mt Kilimanjaro
- Even though this product is a portable wash board that allows you to wash your clothes without getting your hand wet, it does not have any sort of detergent product to actually clean your clothes. - Looking through peoples reviews they mostly use their shampoo because it come is small bottles that they can carry in their backpack not adding any extra weight. - Creating a small detergent bottle made from recycled plastic, would fill that gap in a growing market.
Soap tape Detergent paper sheets Detergent scotch tape.
Symbol for detergents package
Symbol for detergents package
Ecological consumption
Contemporary influences: Plastic pollution World Economic Forum indicates: + 32% of the 78 million tons of plastic packaging is left to the ocean >> pouring one garbage truck into ocean per minute + If we carry as usual >> expected to increase to 2 garbage truck/minute by 2030 and 4 garbage truck/minute by 2050 >> more plastic bottle than fish in ocean + At the moment, only 14% plastic packaging is collected for recycling + only 2% is reused as packaging
Contemporary influences: Social media users + In 2018, it is estimated that there will be around 2.67 billion social media users worldwide + Currently, Facebook is the market leader with over 1.71 billion monthly active users * source: https://www.statista.com
Opportunity/solution Ocean plastic Excess plastic Recycling The DIY Upcycling Project + Social Media Popularity
The DIY Project : Process Inform consumer Use ocean plastic Product purchase how to upcycling as a packaging of by consumer the product after detergent completely used
DIY with DIY quick video tutorial + Video tutorial shows how to upcycling P&G laundry product + Video around 1 minute + Upcycling into home decor, useful equipment etc.
Quick Video Channel ETC
Value Consumers P&G 1. received benefits : + Consumer more purchase + From detergent product + not just for detergent but + And also after the package extra benefit from upcycled have been upcycling product 2. feels they are part of + Enhance P&G brand image ecological improvement
Improving health
Contemporary influences: Health issues : Obesity + WHO indicates obesity is now become global increasing from high income countries to low and middle income countries + Causes of obesity >> modern lifestyle a. Consuming excess of cheap-high calorie food b. Lack of body movement : more time spending on sitting at desks, sofas
Contemporary influences: Health issues : Stress from household chores + Scientists from the University of Pittsburgh School of Medicine suggests that household chores can causes high blood pressure which create stress. + The journal Psychosomatic Medicine indicates what causes health damages is the stress about how to cope with the work, not the workload. + Especially those who have low income are be more affected. + WHO estimated 50% of heart attacks caused by high blood pressure. + Which heart disease is Britain’s main risk.
Technology : Smartphones era + In 2016, number of smartphones users are predicted to reach to 2.1 billion + It’s been forecast to reach to 2.87 billion in 2020 + Decreasing in smartphone prices mainly contribute to the growth of devices * source: https://www.statista.com
Contemporary influences: Technology : Smartphones era + United States : For 2017, the number of US smartphone users is estimated to reach 222.9 million . + Latin America : By 2017, the number of smartphone users is forecast to grow to 214.3 million . + United Kingdom : The number of smartphones users predicted to grow 44.9 million by 2017. + India : The number of smartphone users estimated to reach 340.2 million in 2017
Opportunity/solution Health issues: obesity,stress Taking health Laundry benefits from + Workout mobile household application chores Smartphones uses
Differences Monthly paid : Around £2-£8 around £20+ Paid at once
Value Consumers P&G + Consumers received health + Consumers purchase benefits product with extra benefits apart from laundry function + Create self-esteem from accomplished work out + Creates another challenges advertising media through social media sharing + Reduce stress and changing attitude towards + Enhance brand image household chores
References http://media.unwto.org/press-release/2016-09-26/international-tourist-arrivals-4-first-half-2016 https://www.weforum.org/agenda/2016/10/every-minute-one-garbage-truck-of-plastic-is-dumped-into-our-oceans https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ http://www.who.int/topics/obesity/en/ http://www.nhs.uk/conditions/Obesity/Pages/Introduction.aspx http://www.telegraph.co.uk/news/health/news/8258193/Why-the-stress-of-household-chores-is-bad-for-your-heart.html http://journals.lww.com/psychosomaticmedicine/Abstract/2011/02000/Household_Responsibilities,_Income,_and_Ambulatory.12.aspx https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
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