THE MARKET OPPORTUNITY FOR ADVENTURE TOURISM Natasha Martin THE - PowerPoint PPT Presentation

THE MARKET OPPORTUNITY FOR ADVENTURE TOURISM Natasha Martin

THE DEFINITION THE ESSENTIALS NATURE PHYSICAL ACTIVITY CULTURE

THE EXPERIENCE NOVEL & UNIQUE CHALLENGE TRANSFORMATION IMPACT WELLNESS

THE OPPORTUNITY 37.35% OF ALL INTERNATIONAL DEPARTURES WERE FOR ADVENTURE.

PHYSICAL NATURE ACTIVITY CULTURE

THE OPPORTUNITY $279.5B SPENT ON ADVENTURE TRAVEL GLOBALLY.

THE OPPORTUNITY CRUISE PHARMA ADVENTURE $117B $774B $279.5B

VIRTUOUS CIRCLE MORE TRAVELLERS, MORE EXPOSURE GREATER VALUE FOR NATURAL MORE JOBS, BETTER AND CULTURAL RESOURCES TRAINING FINANCIAL ARGUMENT FOR GROWING ECONOMY CONSERVATION OPPORTUNITY FOR INVESTMENT

$$$ IN DESTINATION TOURIST SPEND THAT STAYS IN THE DESTINATION 5% ALL INCLUSIVE TOURISM 65% ADVENTURE TOURISM 0% 25% 50% 75% 100%

1 IN EVERY 4 TOURISTS - IS AN ADVENTURE TOURIST NORTH AMERICA, SOUTH AMERICA, EUROPE (70% OF OUTBOUND DEPARTURES)

CHINESE ADVENTURE TOURISTS 16.2% OF THE CHINES OUTBOUND MARKET WAS FOR ADVENTURE TOURISM OR 37.7 M CHINESE ADVENTURE TOURISTS IN 2017

MY DAILY COMMUTE

TOP MOTIVATIONS

ADVENTURE TRAVEL DEVELOPMENT INDEX Survey Data •Expert panel – 2018 panel included 463 experts Third-party indices, for example: •World Bank’s Doing Business Index •Yale University’s Environmental Performance Index

ATDI Cambodia Laos Thailand Viet Nam Sustainable Development 9 8 Image Safety 7 6 5 4 3 Infrastructure Health 2 1 0 Cultural Resources Natural Resources Humanitarian Adventure Activity Resources Entrepreneurship

Thank you.