Rural Tourism The Strategic Perspective John Mulcahy Registrar - PowerPoint PPT Presentation

Rural Tourism The Strategic Perspective John Mulcahy Registrar Head of Food Tourism, Hospitality Education, Standards

Tourism Numbers Where do Ireland's tourists come from? 2013 (000’s) Source market Key Markets Britain 2,870 2,870 Mainland Europe 2,346 France 409 409 Germany 466 466 North America 1,039 USA 924 924 Rest of World 431 Total Overseas 6,686 4,669 Northern Ireland 1,574 56% 8,260 Total out-of-state ( Source: Fáilte Ireland Tourism Facts)

How do overseas tourists spend their money in Ireland & what is it worth? Breakdown of spend in Ireland 2007 (%) 2013 (%) Bed & Board 29 30 Other Food & Drink 34 21 Sightseeing / Entertainment 5 13 Internal Transport 10 13 Shopping 17 12 Miscellaneous 5 11 ( Source: Fáilte Ireland Tourism Facts )

Tourism in Ireland – 2012 A changed direction Research of 10,000 Most promising: GB residents who had Social Energisers taken holidays in GB young, fun-loving urban and the island of adventurers Ireland at least once in Culturally Curious the past 3 years. over 45s who want to broaden their For GB, Ireland minds competes primarily Great Escapers against domestic GB younger couples who want to destinations get away from it all The US, French and German markets echoed findings. Source: Fáilte Ireland, GB Path to Growth 2012

N ational Q uality A ssurance F ramework non- statutory or ‘listed’ Statutory tourism sectors tourist accommodation • Hotels • Irish home B&B’s • Guesthouses • Pubs • Holiday & Youth Hostels • Equestrian centres • Holiday Cottages (8 units +, • Golf courses on 1 site) • Holiday Apartments • Coach tourism • Caravan and Camping Sites 33 prescribed terms in • Historic houses 7 Tourist Traffic Acts (1939-2003) • Spa and wellness • Self-catering (7 units or less)

N ational Q uality A ssurance F ramework non- statutory or ‘listed’ Statutory tourism sectors tourist accommodation • Hotels • Irish home B&B’s • Guesthouses • Historic houses • Holiday & Youth Hostels • Self-catering (7 units or less) • Holiday Cottages (8 units +, on 1 site) • Holiday Apartments • Caravan and Camping Sites 33 prescribed terms in 7 Tourist Traffic Acts (1939-2003)

FÁILTE IRELAND’S WELCOME STANDARD

Fáilte Ireland’s Welcome Standard – Who & Why? • Never ‘quite fitted’, voluntary • New, distinctive & innovative • Accommodation of differing types & styles • Unique experience & true Irish Welcome Note: Targeting unusual & innovative tourist accommodation & existing approved businesses in will continue in those quality frameworks.

The Customer Journey General business processes

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Thank you We are looking for names, addresses and contact details for the new Welcome standard John Mulcahy Email: john.mulcahy@failteireland.ie