Tonight’s Agenda • The Comprehensive Master Planning Process • Agency Profile • Community Engagement & Assessment Summaries • Community Survey Results • Chesterfield Demographics & Trends • The Level of Service • Next Steps
The Comprehensive Planning Outcomes • Engage the Chesterfield community , leadership and stakeholders through an innovative public outreach strategy to build a shared vision • Utilize a wide variety of data sources and best practices • Determine unique Level of Service Standards to develop appropriate actions to support current planning efforts and community needs • Shape financial and operational preparedness through innovation and “next” practices • Create a realistic, prioritized implementation road map that represents the community and businesses that call Chesterfield home
The Comprehensive Master Plan Process Beginning with Community Values Where Are We Going ✓ Needs prioritization Tomorrow? • GIS mapping ✓ Community engagement • Capital improvement ✓ Community needs ✓ Site and facility planning analysis assessments • Organizational review ✓ Demographics and ✓ Programs and • Financial analysis & trends analysis services assessments Funding strategies ✓ Levels of services • Strategic action plan standards Where Are We How Do We Today? Get There?
✓ Agency Profile ✓ Community Engagement ✓ Site Inventory analysis and assessments ✓ Programs and services assessments Where are We Today? Community Input & Assessments
Agency Profile • CAPRA Accredited • Only 166 agencies nation-wide out of 8,860 park systems • Only 4 agencies in the State • Signature Facilities/Amenities • Chesterfield Valley Athletic Complex • Veterans Honor Park • Chesterfield Amphitheater • Chesterfield Family Aquatic Center • Eberwein Park & Dog Park • River’s Edge Park • Monarch Levee & Riparian Trails • Multiple Signature Public Art Pieces • Community Gardens
Community Engagement 176 • PROS Team Stakeholders’ Input Provided • Conducted 9 Focus Groups • 48 Stakeholder Individual Interviews • Chesterfield City Council Members • Chesterfield City Administrator • 1 Community Forum • Parks, Recreation & Arts Citizens Advisory Committee • Chesterfield Citizens Environmental Advisory Committee • Chesterfield Finance Department • Chesterfield Planning/Engineering Department • Chesterfield Parks, Recreation • Chesterfield IT Department • Chesterfield Parks, Recreation & Arts & Arts Team Department • Chesterfield Baseball/Softball Association • • Conducted surveys online and at Ascension Athletic Association • Local developers • special events Chesterfield Chamber of Commerce
Community Engagement - Survey Overview 1,810 citizens provided input (Equating to over 447 hours of public comment) Online Survey Statistically-Valid Survey • 1266 responses 368 household responses • Available for the summer (4 Residents were able to return the months) • Provides anecdotal insight survey by mail, phone or on community expectations completing it online 95.5% level of confidence (+/- 4.5%)
Community Engagement - Websites
Parks, Trails, Open Space & Facility Assessment
Five Key Performance Indicators • First Impressions • Site Structures & Amenities • Site Furnishings • Landscape & Hardscape • NRPA Three Pillars • Health & Wellness • Conservation • Social Equity
Park Assessment: Strengths • Parks, facilities and arts have a consistently high standard of care ; ratings included ‘Good’ to predominantly ‘Excellent.’ • Facilities are well-designed and appropriate for their setting with environmental understanding and sustainable stormwater management. • Public art integrated into the park system is tastefully and strategically located . The prospect of future public art locations within the park system makes artwork an even stronger presence for the community. • Chesterfield Parks, Recreation & Arts Department is a leader in standards and excellence with diversity of facilities, parks, and art within the City. • The Riparian Trail and Monarch Levee Trail give residents and visitors a high level of pedestrian/bicycle access to the system and connects residents to parks, retail, restaurants, and the Katy Trail. • The amenities within the park system provide users a wide range of experiences , views, public art, natural settings, and challenges.
Park Assessment: Strengths Continued • A strong athletic complex and sports fields serve residential needs, area sports leagues and regional tournaments. • Chesterfield Amphitheater is a beautifully designed venue for a wide variety of local performances, special events, themed run/walk gathering location, big screen movies, and ticketed events. • The Chesterfield Aquatic Center is a valuable asset to the community with multiple pools, many features and challenges to create an experience that has a wide segment appeal to residents. • The Parks Maintenance facility is incredibly organized and well maintained . • The synergy created by Central Park , the Chesterfield Family YMCA, and the St. Louis County Library makes this a great public gathering space for the City. • The City has undeveloped land for parks, recreation and arts purposes. • The City has created strong economic value with the park system and facilities.
Park Assessment: Challenges • Parking is a challenge within the park system, most notably Central Park during events and CVAC during big events. • The ruts along walkways and parking areas from vehicle tires will be a continual challenge. • The iron in the well water is staining amenities within the Chesterfield Valley Athletic Complex.
Park Assessment: Opportunities • A little more attention to detail along manicured areas, walkways, and flowerbeds could easily be enhanced. • Add a crushed stone border along the pathway and walls that decreases maintenance and weed control along the edge. • Research all options for iron removal and/or filtration system. • Undeveloped acres can address some of the community needs for future development. • Continue the connectivity to neighborhoods and the greater St. Louis Area Trail System.
Program Analysis – Key Performance Indicators
Age Segment Analysis • Age segment distribution is good. • Monitor annually to ensure program distribution aligns with community demographics. • Most served are Preschool, Elementary and Seniors. Adults Preschool Elementary Teens Senior All Ages Core Program Area (18+ years) (5 & under) (6-12 years) (13-17 years) (65+ years) Programs Youth Programs P P S Senior Programs P Aquatics Programs P P S P P Sport Programs P P S P S Community Special Events P
Program Lifecycle Analysis • Program lifecycle distribution is good. • Anticipate Growth programs transitioning into the Mature stage. • Continue to develop new introductory programs to ensure a pipeline of creative services. Lifecycle Actual Program Recommended Description Stage Distribution Distribution Introduction New program; modest participation 15% 64% 50-60% Take-Off Rapid participation growth 22% total total Growth Moderate, but consistent participation growth 27% Mature Slow participation growth 29% 29% 40% Saturation Minimal to no participation growth; extreme competition 5% 7% 0-10% total total Decline Declining participation 2%
Program Classification Analysis VALUE-ADDED Programs 43% IMPORTANT Programs 5% ESSENTIAL Programs 52%
Pricing Strategy Analysis • Pricing strategies are varied across the board • Most frequently used approaches include: cost recovery rates , residency rates, competition (market) rates, and group discounts • These are best practices that must be continued • Determine ideal cost recovery goals for new programs through understanding the cost of service PRICING STRATEGIES Family/ Weekday/ Prime/Non- Group By Competition By Cost By Customer's Age Segment Residency By Location Household Status Weekend Prime Time Discounts (Market Rate) Recovery Goals Ability to Pay Core Program Scholarships, Different Different prices Different prices Different prices Different prices Different Different prices Competitors' Dept. cost recovery subsidies, Area prices for offered for offered for family / for resident vs for different prices for at different prices influence goals influence discounted rates different days different ages household groups non-resident times of the day groups locations your price your price offered for low- of the week income Youth x x x x Aquatics x x x x Seniors x x Sports x x x x Community Events x x x
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