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Together We See Sparks Arts Overlay Masterplan With Funding from National Endowment for the Arts Victorian Square: Facts and History Conceived in 1991 as a downtown district The masterplan included the Citys cultural assets


  1. Together We See Sparks Arts Overlay Masterplan With Funding from National Endowment for the Arts

  2. Victorian Square: Facts and History • Conceived in 1991 as a downtown district • The masterplan included the City’s cultural assets Amphitheater • • Fountain • Train displays • Established the Victorian design • Older buildings were torn down to make way for new developments that did not get built

  3. Opportunity! • New development: residential and mixed use buildings • The Sparks City Council amend masterplan’s capital improvement project which includes new sidewalks, planters, curbs and plaza shade improvements. • The multiple year project began in 2017 and continues on into 2021 • $1,500,000 with 10% of the budget to pay for art

  4. Streetscape Plan

  5. Streetscape Plan

  6. Development Plan

  7. Cultural Assets

  8. NEA Grant: Our Town • Most competitive grant • Only one granted in FY18 in the state • Arts Engagement, Cultural Planning, and Design Projects . These projects represent the distinct character and quality of their communities.

  9. Our Goals 1. The engagement of the community through artists, stakeholders and leaders in a creative process plan development. 2. An articulation of Sparks’ cultural identity based on the perceptions and aspirations of its people. 3. An exploration of the community’s needs and identification of solutions . 4. A master plan that can serve as a framework for future development efforts.

  10. Timeline 1 August – December 2018 1. Confirm the members of the volunteer Advisory Committee and their roles 2. Contract with consultants for plan and advisor for workshops 3. The committee will develop an engagement calendar with a schedule of events --hire artists, set programs, secure venues, arrange press relations.

  11. Timeline 2 January – September 2019 1. Train personnel within city departments on the integration of arts into projects (i.e. placemaking). 2. Launch a series of training sessions for local artists 3. Conduct at least 3 public engagement events facilitated by local artists 4. Conduct an ongoing online engagement campaign

  12. Timeline 3 October – December 2019 1. Consultant develops downtown arts overlay plan. 2. Committee and staff review, edit and finalize plan. 3. Plan is presented to City Council.

  13. Partners • Sierra Arts Foundation: Main Arts Partner • State of Nevada Arts Council • Nugget Casino • DJD Foundation for Art in Healing • Northern Nevada Center for Independent Living

  14. Consultants Shelly Willis has 30 years experience in the arts field. She was the Public Art Director of the Sacramento Metropolitan Arts Commission (SMAC) for the past 9 years where she managed the City and Counties Art in Public Places Program. She will coordinate with us to write the plan and train staff, volunteers and artists on best practices.

  15. Consultants Jun-Li Wang is the Community Development Program Director at Springboard for the Arts. She has extensive experience in asset-based community development and place- based organizing. She will train artists to do the community engagement using their successful Ready,GO! Program.

  16. Special Thanks Francine Burge Special Events (and sometimes art programs) fburge@cityofsparks.us 775-353-7856 FYI: Wine paid for by private donor, not NEA or City.

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