PanMedia Bringing it all together FIRST Vancouver 2008 PanMedia - PowerPoint PPT Presentation

PanMedia – Bringing it all together FIRST Vancouver 2008 PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 1 1 1 1 1

USSR – “The Great Patriotic War” PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 2 2 2 2 2

Crimea – 1850’s PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 3 3 3 3 3

Crimea – 1850’s PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 4 4 4 4 4

Boer War – 1890’s/1900’s PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 5 5 5 5 5

MoD betrayed troops in Afghanistan, says coroner An Oxford coroner criticised the Ministry of Defence yesterday, accusing it of betraying soldiers' trust by sending troops to Afghanistan without basic equipment. Saturday February 16 2008 PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 6 6 6 6 6

MoD seeks court ban on criticisms from coroners The defence secretary, Des Browne, has gone to the high court in an attempt to prevent coroners criticising the Ministry of Defence during military inquests Government lawyers yesterday presented papers to the Royal Courts of Justice asking for a court order banning coroners from accusing the MoD of "serious failings" when recording verdicts on service personnel deaths. Tuesday March 18 2008 PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 7 7 7 7 7

Catastrophic self-inflictions: main causes PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 8 8 8 8 8

The Naming of Parts... PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 9 9 9 9 9

PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 10 10 10 10 10

The Naming of Parts... PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 11 11 11 11 11

PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 12 12 12 12 12

The Naming of Parts... PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 13 13 13 13 13

A Question of Noise… INPUT Strategic Objectives/Targets Feedback Management Directions Team Briefings Day to Day Variables Competitor Activity Agent Action Results Staff Levels and Performance Other Resources NOISE Market Conditions Media Reports Anxiety Misinformation Industry Briefings Jealousy Gossip “Ticking Distractions Clocks” Us PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 14 14 14 14 14

Being The Ghost…. PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 15 15 15

FIRST and the Brand PanMedia ‐ Bringing it all Together 16

“Narrative is the primary human tool for explanation, prediction, evaluation and planning ------- Mark Thomas, The Narrative Mind “We live, and call ourselves awake, and make decisions by telling ourselves stories” ------ Julian Jaynes, The Origins of Consciousness PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 17 17 17

Once upon a time And then one day external or internal forces a settled world What they didn’t realise Resolution critical choices made comprehension PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 18 18 18

Story --- One Desire Urgency Obstacles Treasure PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 19 19 19

Story --- Two Journey Challenge Temptations Inertia Destination PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 20 20 20

Four Tools Character Research Timing Cause PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 21 21 21

Three Rules Momentum Reaction People PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 22 22 22

What is the one essential story-factor that corporate communicators almost invariably leave out of their narratives? PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 23 23 23

PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 24 24 24 24

PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 25 25 25

“The only author worth reading is the one who doesn’t try to tell us what to think” PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 26 26 26

“Audiences shrink from sermons…” Akira Kurosawa PanMedia ‐ Bringing it all Together 27

“I think that I have made them aware…” PanMedia ‐ Bringing it all Together 28

Po Chu-i, 772-846 AD How can there be a thousand miles between us? Our Autumn thoughts arise out of one moment. PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 29 29

PanMedia – Bringing it all together FIRST Vancouver 2008 frankwintle@panmedia.co.uk PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together PanMedia ‐ Bringing it all Together 30 30 30 30 30