to google or not to google #whereconf April 3rd, 2012 @sd - PowerPoint PPT Presentation

to google or not to google #whereconf April 3rd, 2012 @sd Sebastian Delmont Wednesday, April 4, 12

Raise Your Hand… Wednesday, April 4, 12

Raise Your Hand… … if you use Google Maps APIs Wednesday, April 4, 12

Raise Your Hand… … if you use Google Maps APIs … if you work for Google Wednesday, April 4, 12

Raise Your Hand… … if you use Google Maps APIs … if you work for Google … if you’re considering moving Wednesday, April 4, 12

Raise Your Hand… … if you use Google Maps APIs … if you work for Google … if you’re considering moving … if you use another commercial solution Wednesday, April 4, 12

Raise Your Hand… … if you use Google Maps APIs … if you work for Google … if you’re considering moving … if you use another commercial solution … if you use an open source solution Wednesday, April 4, 12

The Web Map Stack Wednesday, April 4, 12

The Web Map Stack Map Viewer Wednesday, April 4, 12

The Web Map Stack Map Viewer Tiles Wednesday, April 4, 12

The Web Map Stack Map Viewer Tiles Serving Wednesday, April 4, 12

The Web Map Stack Map Viewer Tiles Serving Raw Data Wednesday, April 4, 12

The Web Map Stack Map Viewer Tiles Serving Raw Data Style Wednesday, April 4, 12

The Web Map Stack Map Viewer Tiles Serving Raw Data Style Markers & Layers Wednesday, April 4, 12

The Web Map Stack Map Viewer Geocoding Tiles Serving Raw Data Style Markers & Layers Wednesday, April 4, 12

The Web Map Stack Map Viewer Geocoding Tiles Clustering Serving Raw Data Style Markers & Layers Wednesday, April 4, 12

The Web Map Stack Map Viewer Geocoding Tiles Clustering Serving Multiple styles Raw Data Style Markers & Layers Wednesday, April 4, 12

The Web Map Stack Map Viewer Geocoding Tiles Clustering Serving Multiple styles Raw Data Satellite Style Markers & Layers Wednesday, April 4, 12

The Web Map Stack Map Viewer Geocoding Tiles Clustering Serving Multiple styles Raw Data Satellite Style StreetView Markers & Layers Wednesday, April 4, 12

The Web Map Stack Map Viewer Geocoding Tiles Clustering Serving Multiple styles Raw Data Satellite Style StreetView Markers & Layers Routing Wednesday, April 4, 12

The Cost of Google Maps FREE * Wednesday, April 4, 12

The Cost of Google Maps FREE * * but we might try to sell you an enterprise license Wednesday, April 4, 12

The Cost of Google Maps FREE * Wednesday, April 4, 12

The Cost of Google Maps FREE * * we might charge you if you exceed 25,000 views per day Wednesday, April 4, 12

Google Maps Pricing What’s free? (daily limits) What is a Map Load? • 25,000 standard map loads • A page with a JS map • 2,500 styled map loads • A page with a Flash map • 2,500 geocoding calls • A single static map image • Android and iOS • A single StreetView What’s the cost? Enterprise? • $4 - $10 per 1,000 views • $10 per 1,000 views • Includes lots of enterprisey stuff like above the limits • Flash maps and geocoding require SLAs and support • Negotiable Enterprise License Wednesday, April 4, 12

When Do You Pay? “The usage limits will only be enforced once a site has exceeded the limits for 90 consecutive days” “We will begin enforcing the usage limits in early 2012. At least 30 days notice will be provided on the Geo Developers Blog before we the start of enforcement.” “Based on current usage, only the top 0.35% of sites will be affected by these limits” http://googlegeodevelopers.blogspot.com/2011/10/introduction-of-usage-limits-to-maps.html Wednesday, April 4, 12

So What’s The Problem? 20,000,000 pageviews per month 600,000 map views per day Projected $2,300 per day in Google fees Projected $850,000 per year in Google fees 20X our current hosting fees Wednesday, April 4, 12

Time To Let Go... Wednesday, April 4, 12

Rationalizing Wednesday, April 4, 12

But, OSM, really? Wednesday, April 4, 12

Is this my only option? Wednesday, April 4, 12

OK, it can be better Wednesday, April 4, 12

Wait... that is OSM? Wednesday, April 4, 12

(showoffs) Wednesday, April 4, 12

Now we’re talking Wednesday, April 4, 12

Found inspiration Wednesday, April 4, 12

Made our own maps! Wednesday, April 4, 12

Our Solution Data from OSM, NY City CUNY, and ourselves Our own tile design using TileMill Hosted and served on MapBox Viewed in Leaflet 1.5 man/month $15,000-20,000 per year Wednesday, April 4, 12

The Alternatives Commercial Stacks Open Source / Open Data • Bing! • OpenStreetMap + Roll your own “Limit of 125,000 sessions or 500,000 transactions in a 12 month period” • MapBox • Nokia OVI Maps Free for now, but the usual license • CloudMade restrictions (i.e. no internal business use) • MapQuest • MapQuest Fully free OSM offering, and paid “Enterprise” license starting at $2,500/year • Stamen • Yahoo! “Deprecated”, but 100K geocoding calls per day Wednesday, April 4, 12

Why Move? Wednesday, April 4, 12

Why Move? $$$ Wednesday, April 4, 12

Why Move? $$$ Control Wednesday, April 4, 12

Why Move? $$$ Control Licensing Wednesday, April 4, 12

Why Move? $$$ Control Licensing Principles Wednesday, April 4, 12

Why Use Google? Wednesday, April 4, 12

Why Use Google? $$$ Wednesday, April 4, 12

Why Use Google? $$$ Delegation Wednesday, April 4, 12

Why Use Google? $$$ Delegation Features Wednesday, April 4, 12

Who Has Moved Nestoria Fubra world-airport-codes.com StreetEasy Geocaching Foursquare web, but not phones Apple but only in iPhoto Wednesday, April 4, 12

Who Has Moved Nestoria Fubra world-airport-codes.com StreetEasy m s Geocaching o 2 h c t i w s # Foursquare web, but not phones Apple but only in iPhoto Wednesday, April 4, 12

Who Has Moved Nestoria switch2osm.org Fubra world-airport-codes.com StreetEasy m s Geocaching o 2 h c t i w s # Foursquare web, but not phones Apple but only in iPhoto Wednesday, April 4, 12

Hidden Costs Wednesday, April 4, 12

Hidden Costs • Bandwidth • Migration • Design • Support • Maintenance • Data • User reaction Wednesday, April 4, 12

Go Ahead And Move if… Wednesday, April 4, 12

Go Ahead And Move if… • You can live without Satellite and StreetView Wednesday, April 4, 12

Go Ahead And Move if… • You can live without Satellite and StreetView • Geocoding is not a concern Wednesday, April 4, 12

Go Ahead And Move if… • You can live without Satellite and StreetView • Geocoding is not a concern • Routing is not a concern Wednesday, April 4, 12

Go Ahead And Move if… • You can live without Satellite and StreetView • Geocoding is not a concern • Routing is not a concern • Deep or wide, but maybe not both Wednesday, April 4, 12

Stay With Google if… Wednesday, April 4, 12

Stay With Google if… • You want it all Wednesday, April 4, 12

Stay With Google if… • You want it all • You have money to spare Wednesday, April 4, 12

Stay With Google if… • You want it all • You have money to spare • Your map traffic is low Wednesday, April 4, 12

Think About It if… Wednesday, April 4, 12

Think About It if… • You use many Google APIs (geocoding, routing, styled) Wednesday, April 4, 12

Think About It if… • You use many Google APIs (geocoding, routing, styled) • You need wide and deep coverage Wednesday, April 4, 12

Think About It if… • You use many Google APIs (geocoding, routing, styled) • You need wide and deep coverage • You see gaps in OSM data Wednesday, April 4, 12

Think About It if… • You use many Google APIs (geocoding, routing, styled) • You need wide and deep coverage • You see gaps in OSM data • You see gaps in Google Maps data Wednesday, April 4, 12

Alternatives Wednesday, April 4, 12

Alternatives • Break it in pieces and switch some Wednesday, April 4, 12

Alternatives • Break it in pieces and switch some • Consider MapQuest or OVI, go hybrid Wednesday, April 4, 12

Alternatives • Break it in pieces and switch some • Consider MapQuest or OVI, go hybrid • Update Google APIs (v3 is cheaper) Wednesday, April 4, 12

Alternatives • Break it in pieces and switch some • Consider MapQuest or OVI, go hybrid • Update Google APIs (v3 is cheaper) • Optimize your map views Wednesday, April 4, 12

Alternatives • Break it in pieces and switch some • Consider MapQuest or OVI, go hybrid • Update Google APIs (v3 is cheaper) • Optimize your map views • Make more money Wednesday, April 4, 12

Alternatives • Break it in pieces and switch some • Consider MapQuest or OVI, go hybrid • Update Google APIs (v3 is cheaper) • Optimize your map views • Make more money • Make more time Wednesday, April 4, 12