TION 2020 CORPORA TE PRESENT A SLIDE 1
Water Cool distributor filtered air Air cooling simplified Hot dry air Fan Evaporative media Water reservoir SLIDE 2
Comparison between air cooling appliances Parameters Fans Air coolers Air-conditioners Capital cost Low Low High Recurring cost Low 90% lower than ACs Very high Indoor air quality Circulates same air 100%-fresh filtered cool air Recirculates stale dry air Refrigerants No Water Ozone layer-depleting CFCs Maintenance Simple and cost-effective Simple and cost-effective Complex and expensive Portability No Yes No Usage Indoors Outdoors and indoors Indoors Emission No Eco-friendly Environmentally harmful CFCs Effectiveness in dry climates Not applicable More effective Less effective SLIDE 3
The picture can't be displayed. Symphony Limited - India SLIDE 4
Symphony HO - Ahmedabad SLIDE 5
Product range – Household air coolers SLIDE 6
Product range – Commercial air coolers SLIDE 7
Product range – Industrial air coolers SLIDE 8
Key Firsts 1989 World’s first Plastic body air cooler 1989 SLIDE 9
Key Firsts - Formats 2009 2012 2016 2017 Introduced Introduced Introduced Introduced Tower Format Air Tower Format Desert Air Wall Mounted Air Cooler Touch range with 4-side Cooler Cooler removable pads and double blower SLIDE 10
Key Firsts - Features 1994 2007 2016 Remote control Power Saver Technology i-Pure – Multistage Air Purification 2016 2016 2016 2017 Magic Fill for automatic Voice Assist Digital Touchscreen Gesture Control water filling SLIDE 11
1988 1995 – 2000 Mileston Mi tones 1994 Pre-2000s Symphony Diversified into ACs, Listed on stock Many products – One established with one washing machines exchanges market air cooler model and other durables 2011 2012 2002 – 2007 Post-2005s 2009 – 2011 Introduced central air Recognition from the Financial stress and One product – Many Acquired IMPCO cooling solutions in Government of India restructuring markets (North America) India for the R&D center 2013 2015 2017 2018 2016 Acquired Climate Established foothold Unveiled the world’s Launched world’s 1st Acquired Keruilai Technologies Pty Ltd in all formats of first packaged air wall mounted air (China) (Australia) modern retail cooler cooler SLIDE 12
Business model 01 02 03 Positioning Design-driven Brand-focused Focused on offering cutting-edge Best-in-class design, a significant The world and India’s leading cooling technology advantage over competitors air-cooler brand Progressively product-agnostic Next generation coolers with 16 robust sub-brands approach high-end features and aesthetics 04 05 06 An industry Asset and De-risked pioneer capital-light ₹ 883 crs in revenues (FY19) Well-diversified market presence Cash-and-carry and customer base Sales-to-subsidiary and modern ₹ 100 crs in tangible fixed assets Widespread supplier base retail format on credit (March 31, 2019) Round-the-year sales SLIDE 13
Growth Drivers 01 02 03 Short-term Medium-term Long-term growth driver growth driver growth driver Domestic market for Export market for Industrial coolers (IC) and household coolers (HC) household coolers commercial coolers (CC) SLIDE 14
Sectoral entry barriers Leader in Leader in Leader in brand and Leader in distribution terms of category management and after sales innovation status service Technology, design, Focused approach Entrenched Serving ~ 19,000 quality, features experience pin codes and performance (what to do and what not to do) SLIDE 15
Organogram Board of Directors Chairman & Managing Director Executive Director - Corporate Affairs CEO – International CEO - India CFO - Global Subsidiaries CEO – GM – CEO – IMPCO, Mexico GSK, China CT, Australia SLIDE 16
Corporate governance and beyond Corporate philosophy is highest level of corporate governance, much beyond statutory compliances High level of transparency and accountability Investor friendly with adequate minority protection policies Strict adherence to Accounting Standards and Policies The above philosophy and practises culminated in to: • Awards from “The Institute of Chartered Accountants of India” (ICAI) for Excellence in Financial Reporting through jury headed by veteran like C&AG of India • Recipient of SAFA Award (South Asian Federation of Accountants) for “ Best Presented Annual Report ” and “ Corporate Governance Disclosures ” SLIDE 17
At a glance 5 50 50+ 11 23 Manufacturing Different Household cool- C&F depots Branches facilities including product ranges er models + wide range of Industrial SEZ and Commercial coolers 30000+ 275+ 1000+ 1000+ 11 Field sales & Distributors Dealers across Authorised Robust IT service staff 5000+ towns service centres infrastructure (41% semi-urban serving ~19,000 – SAP , Business and rural pin codes Intelligence, PLM, 59% urban area) CRM, etc. SLIDE 18
The picture can't be displayed. Market Potential - India SLIDE 19
Industrial air cooling solutions – long runway Opportunity and size Factories Universities Warehouses Lecture halls The industrial air-conditioning Shops and showrooms Service stations market in India is estimated to be Religious institutions Offices worth ~ ₹ 10,000 Cr Club houses Poultry and dairy farms The value of the industrial air cooling market size is undefined Residences Departmental stores (potentially > ₹ 10,000 Cr) Lounges Diesel generator rooms Symphony is the only branded Canteens Laundry player in this segment Guest houses Kitchens Banquet halls Malls SLIDE 20
Industrial air cooling solutions – facts & figures “90% of American firms named cool air as the single biggest factor determining their productivity.” “Cooling raised productivity by a quarter. On factory floors it cut absenteeism and stoppages.” (Source: The Economist, Page 41, January 2013 issue) Effective Temp (C ) 24 27 29 32 35 38 41 Loss of work output 3% 8% 18% 29% 45% 62% 79% Loss of accuracy 0% 5% 40% 300% 700% > 700% (Source: Study for NASA. “Comfort Conditioning the Plant with Evaporative Cooling” Plant Engineering July 8, 1976 Pg 76 Joseph Marg SLIDE 21
Industrial air cooling: Enterprise customers Working with esteemed brands SLIDE 22
Industrial air cooling: Installations KENT RO, NOIDA VOLT AS AC, RUDRAPUR CHOKHI DHANI, JAIPUR BAJAJ AUTO SHOWROOM, SURA T SLIDE 23
Industrial air cooling: Global installations JD.COM WAREHOUSE, CHINA AMPHITHEA TRE, DUBAI GASPER MASS ST ADIUM, MEXICO TEXTILE FACTORY , VIETNAM SLIDE 24
The picture can't be displayed. Overseas subsidiaries SLIDE 25
Impco S.De R.L. de C.V. (IMPCO), Mexico SLIDE 26
Orga ganogra ogram Juan Bendeck General Director Patricio Mejia Javier Reza Hortencia Martinez Guadalupe Villa Arturo Silva Industrial Sales Residential Sales Marketing Manager HR Manager Finance Manager Director Director Supported by 75+ members strong team SLIDE 27
Milestones 1940 1950 1961 1990s 1930s Adam Goettl starts IMPCO became a 1955: The first portable Created Master IMPCO market leader in International Metal cooler was Cool in USA, the new – first company in evaporative air- Products Company introduced evaporative air cooler the world dedicated coolers in US de Mexico, S.A. de with a high efficiency to manufacture air- C.V., was filter developed by coolers established and Munters in Sweden in manufacturing the 60’s coolers 2007 2009 2012 IMPCO was Symphony IMPCO obtains ISO selected to make the aacquires IMPCO and 9001:2008 certification largest evaporative starts restructuring in air-cooler project in all aspect the world; the Jamarat Bridge 2015-19 in Saudi Arabia. 130 Turned around Master Cool Debt free and asser light Industrial units were installed model impemented SLIDE 28
Industrial air coolers sourced from GSK, China Window air coolers range SLIDE 29
Distribution method Strong distribution network in Mexico, USA, Central America and parts of South America Strong presence in leading retail chains like Walmart, Sears, Home Depot, Costco etc. SLIDE 30
Growth drivers Value Enhance Innovation engineering distribution SLIDE 31
Guangdong Symphony Keruilai Air-coolers Co. Ltd (GSK), China SLIDE 32
Orga ganogra ogram David Liu General Manager Xu Yang Michael Gong Kitty Zong Jack Wang Rose Xu Peter Zheng Operations Domestic Sales International R&D Manager HR Manager Finance Manager Manager Director Sales Director Supported by 100+ members strong team SLIDE 33
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