Thrive Tribe find your next workout buddy Amy Kircher
problem-solution statement Women are looking for a accountability workout partner for buddies are helpful accountability, motivation, and to make exercising make it more fun, but it can be fun! motivate each difficult to find someone other… with similar fitness interests and schedule .
problem-solution statement Thrive Tribe An app that connects women to potential workout buddies in their area who share similar fitness interests .
competitors - comparables - admirables
competitor features Endomondo Run Keeper Strava Audience All Distance Sports Runners Runners & Cyclists Challenges/ User Generated & User Generated & Strava Generated & Motivation Sponsored Sponsored Sponsored Tracks Yes Yes Yes Progress/Stats Connect with Minimal Minimal Minimal Other Users focused on tracking not connecting
audience research questions & observations • What motivates her to workout? • How does she plan workouts? • Activities she would prefer a partner vs alone? • Benefits of a workout buddy? • Do people currently attend classes with a partner?
audience research 40 survey responses Benefits of a workout Activities preferred with a buddy? workout buddy?
audience research 5 interviews Caitlin Angela Anahid Name: Caitlin “I schedule my workouts “I write my workouts for the “A workout partner would Age: 26 week in a worksheet I created.” in advance on Sundays.” definitely motivate me.” Relationship: Boyfriend of 1 year Occupation: Finance - Supply Chain Management “A workout buddy keep me “Matching to my typical “It would be cool to find Personality: Extrovert, creative, accountable, but now there routine would be nice” other women who have adventurous, spontaneous, funny is no easy way to find similar fitness interests” someone”
personas Accountability Buddy Motivation Seeker Social Butterfly Demographics Female, Age 33 Female, Age 29 Female, Age 26 Has a busy schedule and needs the Knows the classes and and studios. extra commitment to push herself to Exercises regularly but is fighting Characteristics Loves to try new things and meet workout consistently boredom and feeling lazy/lack of energy with people Interested in connecting to other Wants to find a workout group or Looking for a group and individuals to Needs/ Problems women with similar fitness interests partner. connect with virtually for motivation. and goals. build a profile. add availability and build a profile. join groups. create/join build a profile. Search for and join groups Key Features fitness activities interested in. search/ events. Find local individuals, groups, based on similar interests. connect to others. and events. Habits classes, high energy activities, running running, tennis, outside activities, cycling all classes, yoga, dancing, spin
Clara The Accountability Buddy “While I feel great after working out, I struggle to keep a routine. Having a Clara would like to meet more people outside of work, especially other active women. She is an workout buddy that will extrovert who loves meeting new people and learning and trying new things. Since she is new help keep me accountable to the city, she doesn’t yet know the fitness activities available in the area or where to find would be great!” people with similar interests. She would like to use working out as a way to be social and have a sense of community outside of her usual circles of work colleagues. Goals: Lifestyle/Behaviors: • Find an accountability buddy • Wants to keep a fitness routine • Try new fitness activities • Schedules activities in advance • Don’t waste time planning workouts • Lives with 1 roommate • Willing to try anything once Context: • i-Phone 6 / tech savvy Priorities: • Lives in the city • Easy to connect with other Name: Clara Mortensen • No car, prefers public transportation people without spending hours Age: 32 Pain Points: searching Relationship: Single • Roommate has different schedule and days off • Ability to search for specific Occupation: Sales associate so coordinating schedules to workout has been activities or interests Personality: Extrovert, creative, difficult • Look for a variety of workout adventurous, social • Trouble finding motivation to workout buddies • Coworkers are not interested in the same • Plan for a variety of activities activities
ux principles flexible & engage & fun & accommodating connect social motivating simple, useful, high energy efficient personal intuitive community
hero flow Chat/ Meet Browse Open Make Accept Match Send Match Finalize for Matches App Decision Via Chat Message Details Activity Deny Match
feature matrix Accountability Buddy Motivation Seeker Social Butterfly MVP Y Y Y Create a profile Match/Connect to Y Y Y other profiles Log preferred fitness Y Y Y activities Y N Partial Schedule Activities Future Virtually Connect to Y Y Y Releases Others Y Y Y Rating Post-Activity Join/ Create Groups Y Partial Y or Events #1 goal - connect and introduce
early concepts home screen V1 V2 V3 V4 V5 tested what users preferred to see first
early concepts - pop app & invision prototypes V5 V7 remove barriers - reduce steps - encourage engagement
user testing I like how I can filter Seeing more details without changing my This is fun! I like about someone is nice. I add activities that you can like knowing what else chat with people they like. via the app. This app makes so much sense! I like being able to I need this in browse different my life! matches. It’s fun!
mood board fun motivating engaging personal high energy community intuitive avenir light avenir medium Pacifico
prototype mockups
final prototype
Thrive Tribe find your next workout buddy Amy Kircher adkircher@gmail.com linkedin.com/in/amykircher
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