The Value of Visitors to Amelia Island in 2017 Tourism Matters to - PowerPoint PPT Presentation

The Value of Visitors to Amelia Island in 2017

Tourism Matters to Nassau County Economic Impact

Total Economic Impact of Tourism $746,230,800 Induced Indirect $88,289,000 $565,326,400 $92,615,400 Induced – Increased business spending resulting from tourism dollars. Indirect – Increased household spending resulting from tourism dollars.

Visitor Spending Trends $565 $378 million $267 million million 2000 2008 2015

1,297,900 visitors

Visitor Trends 1,297,900 982,500 755,400 2000 2008 2015

Visitor Spending Each travel party¹ spent about $2,000 in Amelia Island ¹Staying in paid accommodations.

Tourism Matters to Nassau County 1 $435 VISITOR TO TO NASSAU COUNTY Amelia Island ECONOMY

Visitors Direct Spending FY 2016 Total $565,326,400 $193,473,700 Accommodations $154,324,982 Restaurants $17,540,973 Groceries Admission to attractions $34,408,914 $43,827,077 Entertainment $66,853,233 Shopping Other $75,498,100

Direct Spending by Visitor Type All visitors $565,326,400 In paid accommodations $437,697,300 VFRs, et al. $94,839,500 Day trippers $32,789,600

Local & Resident Spending in Nassau County $1,586,571,300 Amelia Island visitors Amelia Island residents 34.7% 35.6% Other Nassau County residents 29.7%

Visitor Spending by Quarter in 2015 $565,326,400 January-March 20.9% 23.6% April-June July-September 27.8% October-December 27.7%

Amelia Island Visitors Bring Jobs to Nassau County

13,018 Jobs $429,203,460 in wages

Jobs in Nassau County 100 1 VISITORS TO NASSAU COUNTY NASSAU COUNTY JOB

Tourism’s Impact on Employment 7,562 Jobs from Direct Visitor 9,836 Spending 13,018 2000 2008 2015 9,221 Jobs from Total Economic 11,583 Impact 14,957

AITDC Return On Investment 17

Amelia Island TDC’s Marketing ROI Visitors’ spending AITDC marketing Inspire Communicate $1 of AITDC marketing spending returns $148 in visitor spending .

Amelia Island TDC’s Marketing ROI Nassau County Government AITDC marketing Inspire $ 1 of AITDC marketing spending returns $15 To Nassau County government.

Contributions to Nassau County Government 20

Revenues from Visitors Sources of Funds Total Revenues From Visitors Ad Valorem Tax $66,883,437 $25,549,473 Licenses & permits $3,717,868 $1,323,561 Intergovernmental revenue $12,912,060 $4,596,693 Services fees $6,504,924 $2,315,753 Fines $215,144 $76,591 Miscellaneous revenue $625,306 $222,609 Transfers in $15,929,409 $5,670,870 Cash forward $62,716,763 $22,327,168 Total Revenue $169,504,911 $62,082,718

Impact of Tourism on Nassau County Government Cost $22.4 million Revenue $62.1 million Net Impact = +$39.7 million

Impact of Tourism on Nassau County Schools Tourism Businesses Ad Valorem Taxes Provide Over $20 M Milli illion for Schools Every $1 Spent by the AITDC Generates $5.98 for the School System Tourism Revenues Dedicated to Education could pay 61% of Salaries for Teachers

Impact of Tourism on Nassau County Residents Tourists save each household in Nassau County about $2,748 a year in taxes. District 1 - Leeper $15.2M District 2 - Kelly $19.0M District 3 - Edwards $15.8M District 4 - Spicer $12.6M District 5 - Taylor $15.5M

Amelia Island Lodging 25

Amelia Island Lodging Occupancy 2012 2013 2014 2015 2016 %∆ 2012-2016 Amelia Island 58.4 64.0 68.5 71.2 71 21.58% Comp Set 57.5 59.7 62.8 65.2 67.1 16.70% ADR 2012 2013 2014 2015 2016 Amelia Island $ 174.48 $ 192.09 $ 202.08 $ 213.80 $ 219.84 26.00% Comp Set $ 110.90 $ 115.10 $ 119.20 $ 125.70 $ 130.16 17.37% RevPar 2012 2013 2014 2015 2016 Amelia Island $ 101.83 $ 121.59 $ 138.43 $ 152.12 $ 156.02 53.22% Comp Set $ 58.10 $ 63.80 $ 68.70 $ 74.80 $ 82.20 36.68%

Lodging Statistics Category FY 2016 $132,413,899 Lodging expenditures 690,032 Room nights 64.4% Occupancy $191.90 Average Daily Rate $123.65 RevPAR

Number of Visitors in Paid Accommodations by Quarter Jan-Mar 150,100 162,500 Apr-June July-Sept 173,100 132,500 Oct-Dec

Historic Perspective Tourism in Amelia Island 29

KPIs – Historic Perspective Economic Indicators 2000 2008 2015 755,400 982,500 1,297,900 All visitors $267,257,900 $378,294,700 $565,326,400 Direct expenditures $352,780,400 $499,349,000 $746,230,800 Total economic impact 7,562 9,836 13,018 Jobs created - direct 9,221 11,583 14,957 Direct + indirect jobs $235,135,000 $321,906,300 $429,203,460 Wages paid $1,351,649 $1,740,008 $5,122,458 Tourist Development Tax

Value of Resort Lodging • Omni Amelia Island • Largest Private Employer • $1.4 Million in Property Taxes • 142 Nassau County Businesses • Ritz Carlton Amelia Island • Second Largest Private Employer • $1.9 Million in Property Taxes • 136 Nassau County Businesses

The Value of Visitors to Amelia Island in 2015