The Value Dilemma Key Components Used to Express Worth to Leadership April 13, 2016 Constance Ard constance@answermaven.com 502-777-2890 www.answermaven.com
Agenda • Background • Metrics in Libraries • Defining the Message • Communications Best Practices • Practical Snapshot • Q&A
Background Literature Review
Recent Value Studies of Note • *The Economic Value of Law Libraries 2015 • http://www.aallnet.org/mm/Publications/products/econ omicvaluelawlibraries.pdf • Putting a Value on Priceless 2014 • https://www.alia.org.au/sites/default/files/documents/ad vocacy/ALIA-Return-on-Investment-Specials.pdf • http://library.modot.mo.gov/RDT/reports/TRyy1127/cmr • Proving Your Library’s Value: A Toolkit for 13-007.pdf Transportation Libraries, 2012 • www.acrl.ala.org/value • Value of Academic Libraries: A Comprehensive Research Review and Reports, 2010 • http://Americansforlibraries.org • Worth Their Weight: An Assessment of the Evolving Field of Library Valuation 2007
Define Key Terms • Qualitative • Outreach • Quantitative • Marketing • Contingent Valuation • Influencer • Library Impact • End User
Stakeholder versus Influencer
Demonstrating Value: Beyond Marketing
Meaningful Metrics Who used what and how?
Stakeholder View of Statistics • Who • What • How
Foundational Metrics • Usage Data • Number Served • Reference Questions
Numbers Need Context
Chart Title 250 227 217 210 205 203 200 195 190 189 182 173 150 136 124 119 116 113 107 106 100 97 95 95 93 93 92 91 91 88 87 85 83 80 68 66 63 63 62 61 61 61 60 58 50 34 30 29 28 27 27 25 24 22 21 0 FY 2004-05 FY 2005-06 FY 2006-07 FY 2007-08 FY 2008-09 FY 2009-10 FY 2010-11 FY 2011-12 FY 2012-13 FY 2013-14 number of faculty librarians number of C Staff number of Professional Staff (faculty and C's) number of library staff number of total library personal
Qualitative Create Use Customize Context Testimonials
Tell a Story with Numbers • This consortia has published numbers about use. The story could easily be construed that membership has increased or the resources have expanded or… • When sharing this type of data with STAKEHOLDES the story needs to be told as you show the numbers.
Challenges
Stakeholders
One Size Does Not Fit All
Relationships Understanding What does it Take? Defined Outcomes Leadership
• Do you report? • How often? • Written or Verbal?
Delivery Create Set a Templates Schedule Review, Master Adjust the Mix and Adapt
Communication • Up and Out/Top and Bottom • Gaps • Entire Story • What matters? • Supporting the Future
Up and Down Across and Through
Communications Identify Simply Stakeholder Preferences Present Data Language Presentation When Frequency Where Distribution How
Gaps
The Whole Story
What Matters?
Bringing it Together
When Should Our Reference Staff Work? • Problem Defined • Challenges • Method • Data • Outcome
Snapshot of Success
What’s Next? www.answermaven.com constance@answermaven.com 502-777-2890
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