CHAPTER 10 Video Production
VIDEO • The most powerful MASS media – Reaches largest audience – Most persuasive – GLAMOROUS media – ALSO • Expensive • Cluttered with a lot of ads
TV Advertising • :60 and :30 second lengths – :10 and :15 also available • Infomercials • PRIME TIME (8-11PM) – Most Viewes – Most Expensive
Scripting • Script – interprets the show idea into what the viewer will actually see and hear – Includes narration and dialog – Sound effects and music – Visual elements to be included • (will be guided by Director’s vision)
TV SCRIPT • Two column Format – Video on left • All camera directions – Audio on right • Spoken copy • Music • Sound effects
Two column Format Video Audio MS man at desk Is your goal to work 9-5 in a boring job Or be the leader of a company that LS World View employs thousands and impacts the global economy? Well you know the only way that you CU Student at Desk could be successful is with hard work and a good education. XCU Graduation cap LCCC LOGO
Production Styles • Studio Production – Controlled environment – Limited to studio • EFP (Electronic Field Production) – Remote Production (On-Location) – Not a Controlled environment – Limitless visual possibilities
Camera Descriptions • XCU - Extreme Close Up • 2-S - Two Shot • XLS - Establishing Shot • MS - Medium Shot • LS - Long Shot • CU - Close Up • OS - Over the shoulder • Bust Shot For more examples: http://www.mediacollege.com/video/shots/
Camera Descriptions
Camera Movements 6 specific movements to direct audience attention: • Zoom In /Out • Pan Right / Left • Tilt Up / Down • Dolly In / Out • Truck Right / Left • Boom
Transitions • Cut – change from one shot to another • Dissolve – gradual fade from one shot to another • Wipe – one shot is replaced by another using a geometric pattern
Special Effects (EFX) • Super or Superimposition • Split Screen • Freeze Frame or Still Frame • Key / Chroma Key (Green Screen) • DVE (Digital Video Effects)
Additional Terms • B-Roll – additional footage to add to existing video • CG (Character Generator) - generates text or graphics • Titles – Identifies a person or place • VO - Voice Over
ASSIGNMENT • IN CLASS #2 Utilizing the following information, write a TV commercial for Import Motors that incorporates the AIDA concept. :30. Import Motors Started business in 1969 Sells Audi / Porsche / Mercedes Address – 4403 Main Street (across from CVS) Service Dept. noted for high quality work New & Used Cars Available No Interest Financing Available
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