Market Actions What is the MAGIC Marketing Group Matrix? - PowerPoint PPT Presentation

Market Actions What is the MAGIC Marketing Group Matrix? Influence Control Check out "How to win friends "In Order to be interesting you need to be and influence people" by Dale interested" You would then interview the 3 sub Carnegie Define your segments into 3 main segments and pick up on any key words segments then 3 sub segments they give you The way to talk to people is to talk WITH How can you use “The people Your Customer Segments and MAGIC Matrix” to better how to interview them understand your Feed the prospect with exactly what they audience? want and speak to them in their language Listen more than you talk - grab all the key information possible Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole What is Influencer Marketing? It identifies the individuals that have influence over potential buyers, and orients marketing activities around these Want more mind maps? influencers http://www.DigitalMarketingU.com

How can you use “The MAGIC Matrix” to better understand your audience? 1. What is the MAGIC Marketing Matrix? 1.1. Market 1.2. Actions 1.3. Group 1.4. Influence 1.5. Control 2. Y our Customer Segments and how to interview them 2.1. Define your segments into 3 main segments then 3 sub segments 2.1.1. Y ou would then interview the 3 sub segments and pick up on any key words they give you 2.2. The way to talk to people is to talk WITH people 2.3. Feed the prospect with exactly what they want and speak to them in their language 2.4. Listen more than you talk - grab all the key information possible 3. Check out "How to win friends and influence people" by Dale Carnegie 3.1. "In Order to be interesting you need to be interested" 4. Want more mind maps? http://www.DigitalMarketingU.com Link: http://digitalmarketingu.com/login/ 5. What is Influencer Marketing?

5.1. Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole 5.2. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers