The Safe Feed/Safe Food Certification Program
Feed Safety Stair Steps HAACP-SF/SF SAFE FEED/ SAFE FOOD COMPANY, QUALITY & SAFETY PROGRAM
Why Safe Feed/Safe Food Matters to Feed Mill Managers Recognition by FDA Officials Translates to shorter and/or fewer inspections by the Food and Drug Administration Lowers Insurance Premiums Participating facilities often find that reduced insurance premiums result from Safe Feed/Safe Food certification Preserves Brand Identity Demonstrates to customers and ultimately consumers a commitment to producing safe, healthy feed and food Improves Bottom Line Increased savings by controlling various steps in the manufacturing process and reducing waste
Safe Feed/Safe Food Marketing � Launched Web site: www.safefeedsafefood.org � Appealed to non-participating AFIA members � Hosted educational webcast � Receive promotion assistance from already- certified facilities, state associations � Prepared advertising, brochure, merchandise � Outreach to retailers, trade associations � Online media kit in production
Ongoing Outreach to Producer Groups � Collaborated with National Pork Board – Developed unique on-farm program � Endorsed by NPB’s Pork Safety Cmte � Met with representatives of NMPF, NCBA � Working to develop producer awareness through advertising and by creating “pull- through” demand
Develop Awareness in Food, Retail Sectors � Met with representatives of McDonald’s, Wal-Mart, Food Marketing Institute � Additional outreach planned, under way � Leveraging existing relationships is helpful
Continuous Improvement in Safe Food/Safe Feed � Enhanced program in early 2008 � Increased marketing efforts in 2009 � Strengthened position with respect to FDA � Continuing education for FCI auditors � Ongoing improvements based on Quality Committee recommendations � Receive positive responses from certified facilities about their experiences
International Safe Feed/ Safe Food Coming � Strategic alliance: AFIA-EU’s Feed Additives and Premixtures Association or FEFANA � Signed during the IFE in January of 2009 � Implementation on track for fall of 2009 � Promoted in Argentina in spring of 2009
Final Thoughts on Safe Feed/Safe Food � First pet food plant certified in program � First total equine plant certified in program � AFIA staff contacts Technical details – Keith Epperson - kepperson@afia.org Marketing efforts – Anne Keller - akeller@afia.org
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