The Rise of Industrial 3D-Printing Additive World Conference, March 2017
About me • Philip von Tell • Focused on the business and investment aspects of 3D-Printing and Additive Manufacturing. • Corporate development and buildup of business. • Management consulting; directing expansion and venture projects • Strategy, finance, management • Business & IT services • Sweden, Russia + CIS region. • Authored the book The Rise of Industrial 3D-Printing
Facing myths For making of plastic contraptions, not for serious business. For prototypes, not manufacturing or end-use products. For those with deep pockets at the edge of space, not for “everyday-normal-companies”. Technologies of the future, but not here and now.
Challenge • Preconceptions (ungrounded ideas) • Few examples showing the business value • Same examples tend to float around • Examples closely tied to specific industries • Emphasis on technology, not business
Wouldn’t it be great if the examples… Less focused on prototypes…more products and solutions ? Not industries …but common business processes ? Less science fiction …more everyday-normal-business ? Less future visions …but concrete value, here and now ? In one place? Described? Credible? Accessible?
Wouldn’t it be great if the examples… “Opportunity is missed by most people because it is dressed in overalls and looks like hard work.” Thomas A. Edison
Developed a framework Sales, Production & New Business Distribution & Manufacturing Model Fulfilment Add-On Sales, Product Product Research & Launch, Going Service & Development to Market Repairs Common business processes
Developed a framework Improved or New Products & Services Improved or Gained Capabilities Flexibility Gains, Risk Reductions Value Cost Savings, Efficiency Gains Common business processes
Search for examples and cases Processed into 49 case • Interviews studies 220+ examples • Articles • Books • Research reports
…applied to the framework Value Making of new Mass customisation Improved or New ways to New business to products previous business models and New Products accommodate service what difficult or businesses relying and customers’ before needed to & Services impossible to made possible by industrial preferences be replaced make 3d-printing, New design Better way to Improved or Ability to re-create opportunities, or New or better showcase new New ways to sell what no longer is Gained better design ways of products, make and distribute available such as alternatives and manufacturing customers part of products Capabilities legacy spare parts processes R&D work Reduced risks or Reduced risks New fulfilment Flexibility improved Reduced risks, and product Better ways to launching new Gains, Risk higher flexibility in service and repair flexibility through products or planning & manufacturing 3d-printed entering new inventory legacy products Reductions prototypes markets alternatives Reduced Faster time-to- Cost Savings, Cost and time manufacturing market, savings in Efficiency advantage in costs, higher demonstrating prototyping efficiency / ideas and Gains productivity products Extent of integration 1. Product 2. Production & 3. Product 4. Sales, 5. Add-On 6. New Research & Manufacturing Launch, Going to Distribution & Sales, Service Business Model Development Market Fulfilment & Repairs
Case studies With the case studies in the framework… … the use and value of Industrial 3D- Printing show …
Conclusions • From product research to manufacturing to empowering new business models. • In use across broad groups of industries …from shoes to aerospace …from architecture to automotive …from defence to cookies • Delivering both a top and bottom line difference
Conclusions Company XYZ: Profit & Loss • Delivering concrete value here Improved or New Sales (revenue) Products & Services and now, from cost savings to - Cost of goods sold new revenue (sales) Improved or Gained Capabilities = Gross Profit - Research & development Flexibility Gains, Risk Reductions - Financial costs (from CAPEX) • Used by and delivering value to Cost Savings, Value = Net result Efficiency Gains companies of all sizes …from global giants such as GE, Boeing, UPS …to one-person outfits …and in between • Likely to advance and grow in adoption and importance
distribution and business models - here and now. companies and disrupts established manufacturing, How Industrial 3D-Printing provides new advantages for Philip von Tell Read more: The Rise of Industrial 3D-Printing Outlines Industrial 3D-Printing and its use from a business perspective. The Rise of Industrial 3D- Lays out 40+ case studies describing the use and benefits of 3DP/AM. Printing Explains why Industrial 3D-Printing is disruptive. Clarifies the trends pushing the adoption and growth of Industrial 3D-Printing. Tells why business should pay attention. Available on Amazon and www.riseof3dprinting.com, list price USD 25. Complimentary copy from Additive Industries.
Thank you! Questions? For contact: hello@rocketdiesel.xyz www.linkedin.com/in/vontell/ Wish you a good and interesting time here at the Additive World Conference.
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