The KPIs That Matter & Data Visualization IMPACT LIve - August 2017 by Peter Caputa IV, CEO, Databox
Why Inbound Marketing Isn’t Working as Good As It Used To (& What to Do About it) Don’t worry: I’ll still cover KPIs and the importance of visualizing your data. IMPACT LIve - August 2017 by Peter Caputa IV, CEO, Databox
Why is it getting harder? “The keywords with any volume have “All my competitors are publishing the so much competition. Our search same things and they’re outranking traffic has basically stopped growing.” us.” “Absolutely no one clicks on “We used to get 100 new blog our links from social anymore.” subscribers per month. Now, it’s like 10.” “Our open rates dropped by 20% over the last 6 “We spent about 100 hours to produce an ebook months. We had to voluntarily unsubscribe half and only 20 people filled out the form on our of our list to stay out of junk mail folders.” landing page.”
Happy 10 Year Anniversary, Inbound Marketing Methodology!
I am in the same boat as you….
6 Things We’re Doing Differently, That You Can Do Too
1. Focusing our marketing on one persona at a time 2. Social prospecting with surveys 3. Co-marketing like crazy 4. Goal-driven, not plan-driven 5. Real-time optimization 6. + One that should be obvious by the end.
1. Market Focus
You are here.
Meanwhile, on the 3rd page of Google….
… & IMPACT picks up ‘Negative Buyer Persona’
Long-tail keyword focus.
Long-tail market focus.
2. Social Prospecting with Surveys
Make a List. Reach out. Engage with Context.
3. Co-Marketing Like Crazy
Co-Marketing Golden Rule Ask not, “How many leads can my partners help me generate today,” but “How many leads can I generate for my partners tomorrow?”
4. Be Goal-Driven, Not Plan-Driven
Goal Setting Methodology 1. Set Goals 2. Track Progress 3. Adapt Plan
What are we aiming for?
5. Real-Time Optimization
Real-Time Historical Blog Optimization: Optimization: Maximize performance of current campaigns by updating content as you begin promoting it.
Example 1: Updating List Posts
Example 2: Using Social to Test Email Copy
Eg. Real-Time Monitoring of Blog Posts
Eg. New Signups
Eg. Google Search Console
… and so on: 1. SEMRUSH, Google Search Console for SEO 2. HubSpot for email marketing, closed loop 3. HubSpot CRM for sales 4. Stripe for revenue 5. Helpscout for support
6. Build Your Own Methodology + Stack
Read: 7 Reasons Why Inbound Marketing Isn’t Working as Well As it Used to: http://www.databox.com/blog Check out the reporting templates we use: http://www.databox.com/templates Ask for help: Me (pete@databox.com) or the IMPACT team (Databox experts)
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