THE HUMAN CAPITAL ADVANTAGE
3,000% 20% 12 Million Growth Market Share Cars Sold
ACCESS TO PROCESS PERFORMANCE VELOCITY TALENT EFFICIENCY
ACCESS TO TALENT
U.S. Unemployment 1990-Present 10.0 JULY 2019 3.7 % 7.0 5.0 1990 1994 1998 2002 2006 2010 2014 2018 BUREAU OF LABOR STATISTICS, AUGUST 2019
Today’s Applicant Economy 7.5 million Unfilled jobs today 5.8 million Americans seeking work BUREAU OF LABOR STATISTICS, AUGUST 2019
Technician Shortage 76,000 Technicians needed from 2016 - 2026 37,000 Certified technician shortage given entry labor pool and retirement plans NADA ECONOMICS REPORT, 2018
FIELDS OF WORK THAT JOB SEEKERS ARE CONSIDERING: Retail/Wholesale 27 % 18 % Hospitality Finance, Insurance or Real Estate 17 % Only 16 % Medical/Dental 1.25% Education 16 % 14 % Manufacturing Construction 9 % of today’s applicant pool would Public Service 7 % consider working at a retail 7 % Utilities dealership. 5 % Legal 5 % Agriculture, Forestry, Fishing 5 % Automotive (4 million) COX AUTOMOTIVE JOBS REPORT, 2017
ACCESS TO TALENT = + CONTENT TECHNOLOGY
! APPLICANTS LOOK FOR: Pay Stability and Earning Potential Career Pathing Work-life Balance
THE WAY WE RETAIL CARS TODAY THIRD PARTIES TARGETED ADS DEALER SITE VEHICLE BUDGET DEALERSHIP CRM SEARCH
THE WAY WE RETAIL JOBS MUST CHANGE Employers Must Retail Jobs Digitally And Direct-to-consumer JOB BOARDS TARGETED ADS CAREER RECRUITMENT SITE CRM OPEN POSITION BUDGET CANDIDATE SEARCH NETWORK
Mobile Friendly Job Seeker Expectations 60% of Hireology job descriptions are viewed on a mobile device. Non-Mobile Optimized HIREOLOGY DATA, 2019
Mobile Friendly Job Seeker Expectations 30 % drop off without a mobile-friendly career site or application process. Non-Mobile Optimized HIREOLOGY DATA, 2019
Career Sites Drive 4 % 30 % of applicants of hires HIREOLOGY DATA, 2019
RECRUITMENT MARKETING COSTS BY CHANNEL 42 APP: HIRE $2,681 COST PER HIRE 21 126 APP: HIRE 10 APP: HIRE $251 4 APP: HIRE $87 APP: HIRE $46 $21 COST PER $75 APPLICANT $12 $1 $6 $5 REFERRALS CAREER SITE ORGANIC JOB GOOGLE SPONSORED JOB BOARDS BOARDS HIREOLOGY & NADA RESEARCH: SAVING THE LOST APPLICANT, 2019
PROCESS EFFICIENCY
PROCESS EFFICIENCY = + PROCESS ACCOUNTABILITY
VS. 24 Hours 5 Days or less is the average time it takes or more is the average time it takes to to respond to a consumer lead. respond to an applicant. DIGITAL AIR STRIKE, 2018 | HIREOLOGY DATA, 2019
Recruiting is a Sales and Marketing Process Build Your Employment Brand ATTRACT Career Site | Job Boards | Targeted Ads Hire Your Best Team HIRE KPIs Prescreen Surveys | Interview Guides | Candidate Verifications INTEGRATE Onboard with Confidence Onboarding | Payroll | HRIS | Compliance
70 % of jobseekers lose interest if they don’t hear back a week after their interview. HIREOLOGY DATA, 2019
21 DAYS HIREOLOGY & NADA RESEARCH: SAVING THE LOST APPLICANT, 2019
LOST APPLICANTS
2 Million Lost Applicants in Automotive Retail HIREOLOGY & NADA RESEARCH: SAVING THE LOST APPLICANT, 2019
PERFORMANCE VELOCITY
PERFORMANCE VELOCITY = + CONNECTIVITY INCENTIVES
CONNECTIVITY PAYROLL COMPLIANCE TOOLS WEBSITE ONBOARDING APPLICANTS MANAGERS JOBS DMS
CONNECTIVITY PAYROLL ONBOARDING APPLICANTS WEBSITE DMS JOBS MANAGERS COMPLIANCE TOOLS
69 % Onboarding a new employee is like delivering a NEW VEHICLE of employees are more likely to stay for 3+ years with a positive onboarding experience. CLICK BOARDING, 2019
The Human Capital Advantage PERFORMANCE VELOCITY GREATER STRONG LOYALTY CULTURE PROCESS ACCESS TO EFFICIENCY TALENT HIGHER CUSTOMER PRODUCTIVITY SATISFACTION
Thank You.
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