The festival will run March 1 – 31, 2020 Each restaurant will feature 1 burger specially created for the festival Each brewery will feature 3 beer that will be readily available during the festival Restaurants and Breweries are encouraged to feature live local music during the festival
Goals Drive Drive business to DSJ partners during the off-season Encourage Encourage non-resident visitation in the off-season Create Create engaging social content about the destination during the off-season Increase Increase social engagement for Destination St. John’s and its Partners during the off-season
The Passport • Passports and Stamps will be designed and Printed by DSJ • Listing of each restaurant and brewery will have a spot to stamp and content: • Name of restaurant • Name & Price of Burger • Description of Burger • Specialization symbol (veggie, GF, fish, local) • Name Brewery • Name & Price of Featured Brews • Description of Featured Brews • Additional content • Burger facts, how to get the most out of the fest, Q&A with burger ambassadors • Burger & Brew Bingo
Contests Customers • Full Festival Contests, send in photo of passport • Get 8 or more burger stamps on your passport – enter to win • Most burgers eaten – enter to win • Burger n’ Brew Bingo • Weekly social media best photo contest • Use #BurgerBrewNL, tag @burgerbrewNL, tag restaurant and/or brewery Restaurants • People’s Choice • Most Votes (adjusted for seating capacity) Breweries • People’s Choice • Most Votes (adjusted for seating capacity)
Burger & Brew Bingo Collect stamps to win • Each brew spot will be a specific beer (as selected by participating breweries) and can be stamped by any participating restaurant when a customer orders that beer • Burger spots can be stamped by any participating restaurant when a customer orders a burger (this in in addition to the location stamp) • Music spots can be stamped by any participating restaurant when a customer orders a burger on a night they are featuring music
Marketing & Promotion WEBSITE INSTAGRAM FACEBOOK AMBASSADORS @BURGERBREWNL /BURGERBREWNL WWW.BURGERBREWNL.COM
Offer 1 burger, specially created for this event Promote via your social channels using #BurgerBrewNL & @burgerbrewNL Restaurant burgers sold & revenue generated Track the total number of Burger/brew combos sold & revenue Commitment generated Participate in “Give Back Burgers” Donate $1 from each burger sold to NL Food Bank a $25 gift card to be used as a prize (may be part of a prize pack Provide: 1 Burger for each of our Burger & Brew Ambassadors Optional: provide restaurant branded swag to use as prizes
Brewery Commitment Offer Promote Provide Offer a minimum of 3 different NL Promote via your social channels a $25 gift card to be used as a craft beer using #BurgerBrewNL & prize (may be part of a prize pack) @burgerbrew • Ensure there is enough 1 beer for each of our Burger & inventory available for the Brew Ambassadors month Optional: provide Brewery • Beer may be featured as part of branded swag to use as prizes Burger & Brew Bingo
Burger n brew Special events Throwdown throughout the Launch event Festival Awards night Packaging with Hotels for Opportunities ‘Burger & Brew Weekend’ Large Group Experience for conferences
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