2020 MONTEREY JAZZ FESTIVAL PARTNERSHIP PRESENTATION
VISION ¡ Our mission is to inspire the discovery and celebration of jazz, anchored by an iconic festival. MISSION ¡ We envision a sustainable organization that sets the standard of excellence for jazz, connects a diverse community, and helps people appreciate and learn about jazz as fans and performers. Founded in 1958 as a 501(c)3
PRESS QUOTES “The 62nd Monterey Jazz Festival will go down in the history books as perhaps ¡ the first to navigate the slippery slope of big change with a strong focus on new generations of listeners. The arc stretched wide, with funky electric styles, big band jazz, classic piano-led ensembles, world music, contemporary jazz and beyond. There literally was something for everyone.” – Monterey Herald “…Tim Jackson has created an important festival entity, which manages to ¡ capture an overview of a music which is less a specific or demographically-limited idiom, but a diversified musical world, ever in motion. Monterey continues to be a go-to press report zone on the state of jazz.” – All About Jazz “ Monterey Jazz Festival has so much else to offer, from yummy food options to fun ¡ shopping and a warm and friendly atmosphere that is unparalleled among big music events.” – San Jose Mercury News “It was a terrific start to one of the best weekends of the year.” – San Jose Mercury ¡ News
PRESS QUOTES “One of the most interesting parts of the Monterey Jazz Festival is its willingness for ¡ experimentation. While there are still plenty of traditional straight-ahead jazz acts—like that of Kenny Barron and Dave Holland’s piano and acoustic bass duo in Dizzy’s Den on Saturday night, which gave the audience a softer, timeless jazz club feel—many younger artists are bringing different sounds to their sets.” – Monterey County Weekly “Monterey has a gift for catching giants at the height of their powers. Pianist Kenny Barron and ¡ bassist Dave Holland (with drummer Nasheet Waits) played with a flow so organic it erased the distinction between “straight-ahead” and “free-improvised” jazz. Diana Krall turned in an extraordinary yet subdued performance Friday notable for its melancholy mood…” – Seattle Times “The Miller-Hodge [Mary Lou Williams] project represented a philosophy of marrying tradition ¡ and new expression, and increasingly MJF is breaking down boundaries by presenting risk- taking artists who are resolute in evolving the music.” – DownBeat “ The season’s programming was built on a redoubtable foundation with artists-in-residence ¡ drummer Allison Miller and bassist/producer Derrick Hodge. They both performed in several disparate settings, but their collaborative Mary Lou Williams tribute on the Jimmy Lyons Stage in the main arena kicked off the festival with a stellar only-in-Monterey moment.” – JazzTimes “…the 62nd Monterey Jazz Festival exemplified all of the festival’s multifarious strengths and ¡ its newfound leadership in programmatic gender equity…” – San Francisco Classical Voice
FEATURE YOUR BRAND Rich Legacy. Rich Opportunity. A partnership with the Monterey Jazz Festival links YOUR COMPANY to an iconic cultural brand, and a global leader. Your customized footprint for Monterey Jazz Festival is curated by our team and yours to: • Identify specific goals and needs • Speaks to our audience in a clear, distinct voice • Creates a digital and real-life footprint before, during and after the festival • Aligns your brand with Monterey Jazz Festival – a 62 year American tradition – the longest, continuously running jazz festival
MJF AUDIENCE 37,541 attendees from 17 Countries & 50 States ¡ Educated ¡ 1.55x more likely to hold a college degree when compared to the average working-aged American ¡ 2.12x more likely to hold a graduate or professional degree when compared to the average US adult over the age of 25 ¡ Financially Capable ¡ Mean HHI = $97,800 ¡ Median HHI = $84,100 ¡ Both mean and median significantly > US average, and indicative of “top heavy” audience income profile
AUDIENCE DEMOGRAPHICS ETHNICITY OF AGE ADULT GUESTS 18-24, 38 White Non-Hispanic 63.6% 25-34, 107 Hispanic 65+, 248 13.1% African American 6.3% Asian 8.4% 35-44, 140 Native American 0.3% Pacific Island 0.4% Multiple/Mixed 7.2% Other 0.7% 55-64, 287 45-54, 219 1 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% % of Adult V % of Adult Visitors to the Monter isitors to the Monterey Jazz Festival ey Jazz Festival
AUDIENCE GEOGRAPHIC STATS
AUDIENCE BEHAVIORS ATTENDANCE + LONGEVITY
AUDIENCE BEHAVIORS ATTENDANCE + REASONS
MJF ENTERTAINMENT STAGES ¡ Arena Stage - The Jimmy Lyons Stage in the Arena is where it all began— where Dizzy Gillespie, Billie Holiday, Louis Armstrong, and other jazz legends graced the stage and made history. The Arena seats approximately 6,000 of our most loyal patrons. ¡ Jazz Theater - Perfect venue for big screens, entertainment, electronics, gaming, video, or media partners. A jam-packed, 700-seat venue simulcasting Arena concerts with 7,000 square feet available for marketing your project or service. ¡ Dizzy’s Den - 800-seat indoor venue featuring top name jazz artists throughout the Festival weekend, open for your marketing efforts for both inside and outside the venue. ¡ The Night Club - 700-seat home to the future of jazz, showcasing some of the top young jazz talent from around the world, including the winners of our world- renowned Next Generation Jazz Festival. ¡ Pacific Jazz Café - An intimate 350-seat venue, this newly-renovated and expanded venue has an indoor bar with food, as well as digital screens, with centralized access to the midway on the grounds in the center of all the action.
NEXT GENERATION JAZZ FESTIVAL The Next Generation Jazz Festival Takes Over Downtown Monterey April 3-5, 2020 ¡ Thousands of the nation’s top student musicians will flock to Monterey to play their hearts out at the Next Generation Jazz Festival. The focus of the event will take place at the Monterey Conference Center and the Portola Hotel and Spa and will filter out to venues across the city. Spotlight performances will feature student performers from Monterey County’s own school music programs. Festival includes: ¡ Free Judges Concert featuring world-renowned jazz artists, including MJF’s Artists-in- Residence, and others, attended by 1200+ people ¡ Competition: High School Big Bands, High School Combos, High School Vocal Ensembles ¡ Workshops, performances and critiques by the annual Artist-in-Residence ¡ Saturday Night Showcase Concert featuring the top bands from the High School Divisions, and awards ceremony ¡ College Fair for music education organizations and programs ¡ Spotlight Stages featuring Middle School Big Bands, Local Monterey County Ensembles and Special Guests. ¡ Student Participants: 2,000 ¡ Ages: 12-22
2020 ARTIST-IN-RESIDENCE ¡ Not yet 30, Christian Sands is currently one of the most in-demand pianists working in jazz. In the last few years he has toured around the world as a bandleader and recently appeared as a sideman on records by Christian McBride and Gregory Porter. In 2019 he was the Music Director for the MJF on Tour, which performed 26 concerts in 16 states an Alberta, Canada including Jazz at Lincoln Center, Walt Disney Concert Hall, and many more.
JAZZ LEGENDS GALA THURSDAY, SEPTEMBER 24, 2020 ¡ The 14th annual Jazz Legends Gala features the presentation of the distinguished Monterey Jazz Festival Jazz Legends Award to a leading contributor to the world of jazz. ¡ Hosted by Monterey Jazz Festival board member Clint Eastwood the evening includes cocktails, a silent auction, and a gourmet dinner at a uniquely Monterey event space: the Barns at Cooper Molera. ¡ Partnership Benefits Can Include: ¡ Premium table location for 10 at our dinner, concert and reception ¡ Premier placement of logo and name on Gala promotions (if finalized by July 1, 2020) ¡ Monterey Jazz Festival Arena Passes ¡ Full color space in Gala event program and MJF Souvenir Program ¡ Logo and link on Monterey Jazz Festival & Gala website and MJF social media The Jazz Legends Gala supports Monterey Jazz Festival’ s jazz education programs, creating the next generation of jazz musicians .
PARTNERSHIP BENEFITS AND HOW WE ARE DIFFERENT “The festival’ s long-running success is this: the sense of family that engulfs you from the moment you step foot onto the grounds.” — Huffington Post This is the MJF difference: As our partner, you are part of our family. What you can expect for us: Personal touch • Strong communication • Creative approach • Authenticity • Professional team • Post-event report • Interest in a long-term relationship •
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