SPONSORSHIP OPPORTUNITIES THE ATLANTA JAZZ FESTIVAL IS PRODUCED BY - PowerPoint PPT Presentation

40 TH ANNUAL ATLANTA JAZZ FESTIVAL // FESTIVAL OVERVIEW & SPONSORSHIP OPPORTUNITIES THE ATLANTA JAZZ FESTIVAL IS PRODUCED BY THE CITY OF ATLANTA MAYOR’S OFFICE OF CULTURAL AFFAIRS

ATLANTA JAZZ FESTIVAL // SUMMARY // Atlanta Jazz Festival is known for presenting the best up-and-coming talent on its 2016 ATTENDANCE stages, for showcasing the best local talent that Atlanta has to offer, and for providing the opportunity for patrons to experience performances by jazz legends (OVER 31 DAYS) – all for free. 500,000 As our city becomes more international and our population younger, the festival is booking talent to welcome these new audiences. From the soulful grooves of (200,00 Memorial Day Weekend) Gregory Porter, the hip-hop inspired brass of Hypnotic Brass Ensemble, and the sensuous stylings of Brazilian songstress Eliane Elias, the three stages featured artists from all across the globe and across the jazz 26% 8% spectrum. We saw the incredible jazz talent flourishing right here in Atlanta, as well as jazz talent from places like Israel, Chile, and Norway. came specifically were vacationing in The 39th Annual Atlanta Jazz Festival season continued to build upon its success to Atlanta for Atlanta and decided to and heritage of previous festivals with its renowned 31 Days of Jazz program. the festival visit the festival There was at least one jazz event at various venues all around metropolitan Atlanta every single day of May. Museums, parks, college campuses, MARTA train stations, restaurants, pubs, clubs, coffee shops, movie theatres, the airport atrium – there was jazz everywhere in The festival continues to grow its audience May! each year, as 37% were first time visitors 60% 31% live in the city of live in Georgia, but Atlanta outside of Atlanta 9% live out of state 2

BRAND ATLANTA JAZZ FESTIVAL // ACTIVATIONS // DIRECTV POWER HOME JAGUAR REMODELING EUBANKS LIBMAN COLLECTION AIDS HEALTHCARE FOUNDATION CRICKET 3 AMERICAN FAMILY PUBLIX INSURANCE

ATLANTA JAZZ FESTIVAL // DEMOGRAPHICS // Total Economic Impact: $15.5 MILLION ALL AGE BY GENDER ATTENDEE AGES 18-34: 47% 35-49: 23% 50+: 30% 66% 34% 70% of attendees of attendees are female are male of attendees under age 50 EDUCA TION 69% Post Graduate 23% College Graduate 64% of the attendees are college graduates Completed Some College 23% 90% High School Graduate 12% of the attendees have Completed Some School 2% completed at least some college 4

ATLANTA JAZZ FESTIVAL // DEMOGRAPHICS // HOUSEHOLD INCOME HOUSEHOLD STRUCTURE 61% $250,000+ 5% Single, no children 48% $100,000-$149,000 15% Single, with children 13% $75,000-$99,000 18% Couple, with children 21% of attendees have an $50,000-$74,000 23% Couple, no children 18% income greater than $50k $25,001-$49,999 28% Own their residence 52% 39% Under $25,000 11% Rent their residence 48% of attendees have an income greater than $75k Black or African American 72% White or Caucasian 19% Hispanic or Latino 6% Native American or American Indian 1% Asian/Pacific Islander 1% Other 1% 5

ATLANTA JAZZ FESTIVAL // PUBLIC RELATIONS AND MEDIAS // Print and online breaks received more than 130 MILLION IMPRESSIONS with a value of more than $1.7 MILLION Robust broadcast coverage resulted in over 8 MILLION IMPRESSIONS with a value of MORE THAN $360,000 MEDIA VALUE BY TYPE BLOGS ONLINE PRINT BROADCAST $40,000 $2,162,000 $884,800 $243,000 6

ATLANTA JAZZ FESTIVAL // EMAIL The festival secured MORE THAN $407,000 worth of national, regional and local media coverage, with impressions reaching an AUDIENCE OF OVER 23,525,000 AD VALUE $30,000 CIRCULATION 850,000 PRINT Atlanta Jazz Festival Newsletter ArtsATL.com AD VALUE $50,000 Atlanta Intown CIRCULATION 1,900,000 Atlantan Atlanta Tribune Atlanta Journal-Constitution Buckhead Reporter Atlanta Intown CBS Digital Creative Atlantan Magazine Loafing JazzTimes Atlanta Showguide Jezebel Atlanta Tribune Insite Magazine Atlanta Voice Sandy Springs Reporter Buckhead Reporter WOWNOW Creative Loafing Downbeat Magazine Insite Magazine RADIO Jezebel Magazine JazzTimes AD VALUE $55,000 Sandy Springs Reporter IMPRESSIONS 2,150,000 WABE WAMJ/WPZE WCLK WGPB – TV WIGO WRFG WSB-TV 7

ATLANTA JAZZ FESTIVAL // The festival secured MORE THAN $407,000 worth of national, regional and local media coverage, with impressions reaching an AUDIENCE OF OVER 23,525,000 SOCIAL MEDIA ONLINE OUTDOOR Attendees’ preferred social media AD VALUE $22,000 AD VALUE $250,000 platforms: IMPRESSIONS 3,025,000 IMPRESSIONS 15,600,000 51% FACEBOOK USERS ArtsATL.com MARTA Bus Banners 21% TWITTER USERS Atlanta Daybook MARTA Station Signage 35% INSTAGRAM USERS Atlanta Intown Hartsfield-Jackson Airport Signage 26% GOOGLE+ USERS Atlanta Journal-Constitution Hartsfield-Jackson Airport Video 200 17% LINKEDIN USERS Atlantan Street Banners Atlanta PlanIt Atlanta 10 Digital Billboards Showguide 2 Branded Streetcars Buckhead Reporter Facebook Twitter Instagram Creative Loafing Followers Followers Followers Downbeat 57,660 8,377 3,070 iRock Jazz JazzTimes Jezebel Insite Magazine Sandy Springs Reporter WOWNOW.com 2016 marked the festival’s 8 first use of a Snapchat Geo Filter

ATLANTA JAZZ FESTIVAL // 31 DAYS OF JAZZ // The Atlanta Jazz Festival attracts 500,000+ participants throughout the 31 Days of Jazz program. 31 Days of Jazz features festival-produced events — such as MARTA Mondays, the Neighborhood Jazz Series, and the Late Night Jazz Concerts — as well as featuring jazz-related events produced by our Entertainment Partners in their own venues. Our partners get the opportunity to highlight their establishment Is a member of the jazz community, while the Atlanta Jazz Festival provides marketing, public relations and promotional support through press releases, social media and collateral materials. Together, we ensure there is jazz to be heard in metropolitan Atlanta every single day of May! 2017 WILL FEATURE 40 DAYS OF JAZZ TO CELEBRATE THE 40TH ANNIVERSARY! 31 DAYS OF JAZZ ENTERTAINMENT PARTNERS // 9

ATLANTA JAZZ FESTIVAL // RECENT SPONSORS AND SUPPORTERS // SPONSORS MEDIA PARTNERS ATLANTA DAYBOOK CREATIVE LOAFING DOWNBEAT GPB JAZZ TIMES MAJIC OLD SCHOOL 87.7 WABE WCLK WIGO WOWNOW WPZE WRFG WSB-TV 10

ATLANTA JAZZ FESTIVAL // 2017 40th ANNIVERSARY PLANS //  The 2017 Atlanta Jazz Festival will expand to 40 days in 2017 with music and/or Jazz related activities planned for more venues: e.g.:  MEMORIAL DAY WEEKEND MUSIC (Friday-Sunday) • Three stages-each with a full array of top international, national and local musicians • Sponsor commercials and/or messaging fully integrated into the areas surrounding the stage and the promotion of the performers • High-quality video boards to allow for enhanced viewing from multiple vantage points • A broad range of family friendly AJF and sponsor activations to insure spectator involvement in the music and related activities • Pre-promotion of the weekend concert throughout the region in paid and earned media • Retrospective performances from many artists who have performed throughout the AJF’s 40 year history • Three + paid /credentialed upscale food, beverage, seating areas • Jazz inspired art and photo exhibitions • A ‘beach party’ themed pre -party at a large public pool • An expanded Family/Kid Zone • Sponsors will have comp passes to the paid hospitality and the VIP suite plus complementary VIP areas at all of the stages 11

ATLANTA JAZZ FESTIVAL // 40 DAYS OF JAZZ // The 2017 Atlanta Jazz Festival will expand to 40 days in 2017 with music and/or Jazz related activities planned for more venues: e.g: Jazz Film Series • A movie festival that will feature classic and new movies with the ultimate jazz soundtracks accompanied by special food and live entertainment  Sponsors commercials and/or messaging fully integrated into the program Mayor’s Concert • A Mayor’s Concert Friday evening with a headliner befitting the stature of the 40th Anniversary of the Atlanta Jazz Festival • Sponsor, access, VIP hospitality and recognition will be a key element of the Mayor’s Concert Neighborhood Jazz Series • Jazz performances hosted in neighborhood parks around Atlanta and presented by City Council members. These performances are in addition to 40+ performances in partnership with professional venues and restaurants.  Sponsor, access, VIP hospitality and recognition will be a key element of the 40+ performances 40 YEARS OF THANKS • A special event that acknowledges everyone who helped make the Atlanta Jazz festival one of the top 10 events of kid in the world  VIP access for sponsors EXPANDED VIP HOSPITALITY /CLUBS/PARTIES • Three + paid /credentialed upscale food, beverage, seating areas • A ‘beach party’ themed pre -party at a large public pool • Sponsors will have comp passes to the paid hospitality and the VIP suite plus complementary VIP areas at all of the stages AND MORE! The AJF wants to work with its partners to insure sponsor’s activations are fully integrated into as many elements of the AJF as possible. 12