THE FARM AND RANCH THE FARM AND RANCH SURVIVAL KIT PROGRAM SURVIVAL KIT PROGRAM Susan Kerr, WSU Susan Kerr, WSU-Klickitat County Extension Klickitat County Extension Brian Tuck, OSU Brian Tuck, OSU-Wasco County Extension Service Wasco County Extension Service Cheryl Cosner, Oregon Livestock Producer Cheryl Cosner, Oregon Livestock Producer
Location Location
Need for financial management Need for financial management education, but... education, but... � Discomfort discussing financial issues Discomfort discussing financial issues � in a public forum in a public forum � Time pressures Time pressures � � Distance/travel costs Distance/travel costs � � Age Age-- --driving at night driving at night � � Workshop costs Workshop costs � � Varied needs Varied needs �
Program Development Process Program Development Process � Discussion with producers; developed concept of Discussion with producers; developed concept of � “Farm & Ranch Survival Kit” (FRSK) “Farm & Ranch Survival Kit” (FRSK) � WSU/OSU cooperative effort WSU/OSU cooperative effort � � Obtained a $20k grant from Obtained a $20k grant from � the Western Center for Risk the Western Center for Risk Management Education Management Education � Hired program coordinator Hired program coordinator � � Sent direct mailing to 1200 ag, forest and open Sent direct mailing to 1200 ag, forest and open � space landowners in Mid space landowners in Mid- -Columbia Columbia � 165 officially enrolled; many more participants 165 officially enrolled; many more participants �
Participants Participants Commercial operators Commercial operators Small acreage operators Small acreage operators
Outputs (Program Activities) Outputs (Program Activities)
A. Newsletter installments A. Newsletter installments 1. Business planning 1. Business planning 2. Financial planning 2. Financial planning 3. Interpersonal relationships 3. Interpersonal relationships 4. Farm succession 4. Farm succession 5. Taxes and insurance 5. Taxes and insurance planning planning 6. Marketing 6. Marketing
B. Web page development B. Web page development 1. Subset of Small Farms web site 1. Subset of Small Farms web site 2. http://extension. 2. http://extension. oregonstate.edu/wasco/ oregonstate.edu/wasco/ smallfarms/ smallfarms/ RiskManagement.php RiskManagement.php
C. Workshops C. Workshops Ranching for profit Ranching for profit 65 65 Farm succession Farm succession 50 50 Winegrape production, vineyard establishment and Winegrape production, vineyard establishment and 100 100 vineyard management vineyard management Livestock workshop Livestock workshop 35 35 Partial budgeting Partial budgeting 13 13 Analyzing agricultural investments Analyzing agricultural investments 13 13 Evaluating land lease agreements Evaluating land lease agreements 14 14 Crop profitability analysis Crop profitability analysis 7 Machinery costs Machinery costs 10 10 Hay growers’ workshop Hay growers’ workshop 35 35 Direct marketing workshop Direct marketing workshop 11 11
Outcomes (Impacts) Outcomes (Impacts)
“What will you do differently “What will you do differently following this workshop?” following this workshop?” � “Invest more time looking at business to see what is “Invest more time looking at business to see what is � losing money.” losing money.” � “Eliminate non “Eliminate non- -profitable enterprises.” profitable enterprises.” � � “Make educated decisions vs. guesses and hope!” “Make educated decisions vs. guesses and hope!” � � “Get my husband to figure out if it’s cost effective to “Get my husband to figure out if it’s cost effective to � buy machinery or farm.” buy machinery or farm.”
Evaluation via Phone Survey Evaluation via Phone Survey � 30% response rate 30% response rate � � Respondents from 16 different counties in the Respondents from 16 different counties in the � Northwest; owned and/or managed 28 different Northwest; owned and/or managed 28 different agricultural enterprises; represented 77,220 acres agricultural enterprises; represented 77,220 acres under management under management � “On a scale from 1 to 5 (1 being none and 5 being a “On a scale from 1 to 5 (1 being none and 5 being a � great deal), how much useful knowledge did you great deal), how much useful knowledge did you gain as a result of your participation in this project?” gain as a result of your participation in this project?” 3.78 3.78
“What changes have you made “What changes have you made as a result of your participation as a result of your participation in this project?” in this project?” � Started/completed a business plan (14) Started/completed a business plan (14) � � Analyzed my financial situation with my lender (10) Analyzed my financial situation with my lender (10) � � Reviewed my insurance policies to determine if I Reviewed my insurance policies to determine if I � have appropriate coverage (17) have appropriate coverage (17) � Started/completed a marketing plan for my farm or Started/completed a marketing plan for my farm or � ranch (11) ranch (11)
Other Outcomes Other Outcomes • Louisiana State University Ag Center use of farm • Louisiana State University Ag Center use of farm succession materials succession materials • • The Farm Family Support Network has linked to the The Farm Family Support Network has linked to the FRSK Web site FRSK Web site • • The Wyoming Dept. of Ag included succession The Wyoming Dept. of Ag included succession installment in their Estate Planning Handbook installment in their Estate Planning Handbook • “Successful Farming Radio Magazine,” broadcast to 1.25 • “Successful Farming Radio Magazine,” broadcast to 1.25 million listeners in 22 Midwestern states, linked to Web million listeners in 22 Midwestern states, linked to Web • • 2007 NACAA Search for Excellence in Farm and Ranch 2007 NACAA Search for Excellence in Farm and Ranch Financial Management Award Financial Management Award
Quote from participant: Quote from participant: “We’re holding family meetings to discuss goals and “We’re holding family meetings to discuss goals and objectives for use of our family property. Also working objectives for use of our family property. Also working with financial planner to look at long with financial planner to look at long- -term financial term financial objectives.” objectives.”
Future Directions Future Directions � WA WA-OR Farm Succession and Estate Planning program: OR Farm Succession and Estate Planning program: $32,000 from the Western Center for Risk Management $32,000 from the Western Center for Risk Management Education Education � WA WA-OR Mid OR Mid-Columbia Ag Enterprise Investigation Columbia Ag Enterprise Investigation Series: $36,000 Western Center for Risk Management Series: $36,000 Western Center for Risk Management Education Education
Questions? Questions?
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