The Connector Program Presentation to the MHBE Board of Directors June 24, 2014 Leslie Lyles Smith Ginny Seyler
Connector Entities Maryland Health Connection has contracted with entities in six geographic regions to implement the Connector Program 2
YEAR 1 IN REVIEW 3
YEAR 1 IN REVIEW Seedco, Inc. Upper Eastern Shore 4
YEAR 1 IN REVIEW 5
YEAR 1 IN REVIEW Southern Region – Calvert Health Care Solutions Connect Southern Maryland directly reached out to or had enrollment intervention with nearly 6,500 residents 234 Merrimac Court, Prince Frederick, MD 6
YEAR 1 IN REVIEW HealthCare Access Maryland (HCAM) October 1 thru June 15 Online enrollments: 11,560 MA enrollments: 7,592 QHP: 3,898 QDP: 590 Paper applications: 3,621 Appoints scheduled: 6,059 Call center calls: 14,090 NOTE: HCAM did not start breaking down number of online enrollments between QHP and MA until November, so the number of online enrollments 7 does not equal the combination of QHP and MA
YEAR 1 IN REVIEW Lower Shore Health Insurance Assistance Program 8
YEAR 1 IN REVIEW GETTING THE MESSAGE OUT Many heard about Connectors through word-of-mouth Libraries worked better than pharmacies Enrollment events very well attended Learned a lot about places to distribute flyers/ how to get on community events calendars/ work w media Weekend events were very busy Large posters and take-away cards were used to pre- educate consumers on documents needed, income cutoffs, metal level/ premium ranges “Store front” locations worked well 9
YEAR 1 IN REVIEW OPPORTUNITIES to improve in Year 2 Increase frequency of policy and system training for certified staff Coordinate information channels to the local agencies and Connectors. Improve eligibility determination process for complicated cases Engage CE partners more frequently 10
LOOKING AHEAD NEW IDEAS for Year 2 Replicate enrollment events monthly in year 2 – increase pre-event local marketing Increase collaboration with local MHC brokers Have kid-friendly give away/ something for kids to do Advertise in rural newspapers Improve signage Conduct community forum in Spanish Partner with tax prep services Partner with local GYM locations Local online event calendars 11
CONNECTOR ENTITIES IN YEAR 2 Capital: changing staffing model, giving Prince George’s County greater role; increasing use of enrollment labs Central: centralizing staffing, expanding storefronts, focusing on hard to reach Lower Shore: expanding CRM, focusing on rural hard to reach Southern: centralizing staff, intensifying local marketing strategy Upper Shore: adjusting partner staffing, focusing on non-health care sites for outreach Western: placing greater emphasis on QHP and reaching rural population 12
Local Partnerships Central Region: Health Care Access Maryland (HCAM) - Confirmed Partners YEAR 2 Centralizing Navigator supervision Baltimore City Health Department The Coordinating Center Baltimore Healthy Start Healthcare for the Homeless Baltimore Medical System Mental Health Association of Maryland Charm City Clinic Park Heights Community Alliance Chase Brexton St. Stephens AME Church 13
Local Partnerships Southern Region: Calvert Healthcare Solutions YEAR 2 Centralizing staff supervision No formal partners Upper Eastern Shore Region: Seedco, Inc. - Confirmed Partners YEAR 2 Adjusting staffing model Cecil County Health Department Harford County Health Department Eastern Store Area Health Education Center Triangle Health Alliance Lower Eastern Shore Region: Worcester County Health Department YEAR 2 No change No formal partners 14
Local Partnerships Capitol Region: Montgomery County DHHS - Confirmed Partners YEAR 2 Changing staffing model for Pr. George’s County ASHLIN Management Group The Maryland Center at Bowie State Univ CASA de Maryland Mary’s Center for Mat. and Child Health, Inc. Community Clinic, Inc. Pr. George’s County HIV/AIDS Stakeholders, Inc. Comm Outreach & Dev/ Pr. George’s Co Pr. George’s County Health Department Family Services, Inc. Pr. George’s County Dept of Social Services Interfaith Works, Inc. Pr. George’s County HIV/AIDS Stakeholders, Inc. Heart to Hand, Inc. Primary Care Coalition Healthcare Dynamics International The Maryland Center at Bowie State Univ Korean Community Services Center Sowing Empowerment & Economic Development, Inc. (SEED) 15
Local Partnerships Western Region: Healthy Howard Western Maryland - Confirmed Partners YEAR 2 Adjusting staffing model Allegany Health Department Garrett Co Comm. Action Committee, Inc. Asian American Center of Frederick Grassroots Crisis Intervention Center, Inc. Chase Brexton Health Services, Inc. Korean Resource Center Frederick Co Health Department Partnership for a Healthier Carroll County Garrett Co Health Department Walnut Street Comm. Health Center, Inc. Frederick Community Action Agency 16
Maryland Connector Entities CE Renewal Recommendation MHBE Connector Program Quarter 1 Anticipated FY15 Award FY 2015 Health Care Access $ 993,313 $ 3,973,253 Assister/ other funding $ 731,232 $ 2,924,929 Navigator funding Montgomery County of HHS $ 997,943 $ 3,991,771 Assister/ other funding $ 720,479 $ 2,881,915 Navigator funding Seedco $ 298,288 $ 1,193,151 Assister/ other funding $ 171,713 $ 686,853 Navigator funding Worcester County Health Dept $ 145,400 $ 581,601 Assister/ other funding $ 107,534 $ 430,137 Navigator funding Healthy Howard Inc $ 401,503 $ 1,606,010 Assister/ other funding $ 290,001 $ 1,160,003 Navigator funding Calvert Healthcare Solutions Inc Assister/ other funding $ 152,695 $ 610,779 $ 129,041 $ 516,164 Navigator funding Total $ 5,139,141 $ 20,556,566 17
Questions Inquiries regarding the Connector Program can be directed to: Leslie Lyles Smith Director of Operations leslie.lylessmith@maryland.gov Ginny Seyler, MHS Connector Program Manager Ginny.Seyler@maryland.gov 18
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