THE COMMITTEE Elizabeth Egan Kim McGough Anne Chambers Shopper - PowerPoint PPT Presentation

Feb 29, 2024 •125 likes •345 views

THE COMMITTEE Elizabeth Egan Kim McGough Anne Chambers Shopper Marketing Director, Sr. Group Manager, Integrated CEO Shopper Marketing Strategy & Capability Michael Tilley Mark Jeffreys Mike DePanfilis Associate Director, Shopper

THE COMMITTEE Elizabeth Egan Kim McGough Anne Chambers Shopper Marketing Director, Sr. Group Manager, Integrated CEO Shopper Marketing Strategy & Capability Michael Tilley Mark Jeffreys Mike DePanfilis Associate Director, Shopper Associate Director, VP, Shopper Marketing Marketing & Strategic eCommerce & Go to Partnerships Market Innovation 2
Optimize APPROACH Gain Project INVESTMENT IMPACT WHY IS ROI Important? Partner with Experiment, CUSTOMERS TRACK & LEARN 3
OUR COMMITTEE’S Focus Define SHOPPER MARKETING? STANDARD PRINCIPLES for ROI ? ROI EQUATION ? Key TOOLS & BENCHMARKS? Go forward CHALLENGES?
Leverage category, customer, and shopper insights to develop strategic shopper solutions , in collaboration with retailers , to inspire shoppers to buy our brands now and in the future Shopper Marketing DEFINED 5
ROI SUCCESS Factors “INSIGHT TO ACTIVATION” “ ”
Bring Designer Excitement to Target Guest in th Anniversary” Exclusive Grocery with “50 th 7
WHAT’S HAPPENING IN THE Industry? 44% of SHOPPER MARKETING EVENTS are MAKING A POSITIVE RETURN 8
ROI SUCCESS Driv Driver ers % of Events with Above Average ROI Path-to-purchase 63% 61% Timing 57% Scale 52% Integrated
SHOPPER ROI Principles • No silver bullet APPROACH • Internal/external alignment • Common approach FOCUS • Comparative to other investments • Tools required MEASUREMENT • ROO Integration
SHOPPER ROI Principles • Value of Shopper MEASUREMENT • Advanced Analytics • Post Program Database
R PRINCIPLE Customer Shopper TRIPL PLE E Manufacturer / WIN Brand 12
R PRINCIPLE Customer Shopper TRIPL PLE E Manufacturer / WIN Brand 13
ROI Equation PROGRAM ROI Gross Margin $ Program Investment $ Program 14
HERSHEY’S Integrated Analytics 3-YR 1-YR Create Create Special Special Connect Connect Drive Next Drive Next Re-invent Re-invent Sustainable Sustainable Moments in Moments in with with Generation Generation Retail Retail Innovation Innovation Traditional & Traditional & Shoppers Shoppers Loyalty Loyalty Experience Experience Expanded Expanded Seasons Seasons ROI / ROO AGENCY
BUILDING ROI AS A Capability TOOLS 16
ROI TOOLS are Important Automation of ADVANCED ANALYTICS PROCESS to communicate Capture BEST PRACTICES INTEGRATED Measurement System 17
KEY PERFORMANCE Benchmarks 3: 3:1 ROI GOALS ARE UNIQUE TO EACH COMPANY 2x 2x $1 $1.01 01 18
OUR JOURNEY Continues… “It’s not that I’m so smart, it’s just that I stay with problems longer.” - Einstein CANNIBALIZATION TIMEFRAME BRAND INFLUENCE BASE VOLUME 19
The Future IS HERE... TECHNOLOGY will enable real time ROI We can ISOLATE, TEST & OPTIMIZE E-COMMERCE will empower better ROI

Recommend

Business & Commerce Committee Criminal Justice Committee Education Committee Finance

Dan Patrick Lieutenant Governor of Texas President of the Senate 2019 Interim Legislative Charges: Business & Commerce Committee Criminal Justice Committee Education Committee Finance Committee Health and Human Services Committee Higher

322 views • 20 slides

A Sub-Committee of The Capital Market Committee (CMC) Ade Bajomo (Sub-Committee Chair) August

Market Wide Technical Infrastructure Committee (MWTIC) A Sub-Committee of The Capital Market Committee (CMC) Ade Bajomo (Sub-Committee Chair) August 2017 Table of Content A Vision Worthy of Appendix 1 4 Pursuit MWTIC Terms of Our Journey

661 views • 19 slides

The First Meeting of The First Meeting of the the Joint Committee Joint Committee First

The First Meeting of The First Meeting of the the Joint Committee Joint Committee First Report of the Joint Committee---1970 The Committee found that the reported results of mass behavioral screening programs are inconsistent and

298 views • 14 slides

COMMITTEE AND SAFETY COMMITTEE 3.19 PCAB UPDATE FACILITIES PLANNING COMMITTEE Purpose: The

FACILITIES PLANNING COMMITTEE AND SAFETY COMMITTEE 3.19 PCAB UPDATE FACILITIES PLANNING COMMITTEE Purpose: The Mesa College Facility Planning Committee is a representative committee to be appointed through the shared governance process by

339 views • 9 slides

GWA Advisory Committee GWA Advisory Committee May 9, 2018 May 9, 2018 Agenda

GWA Advisory Committee GWA Advisory Committee May 9, 2018 May 9, 2018 Agenda Introductions/Overview of Advisory Committee role Advisory Committee Charter Review Model Update & Historical Water Budget Working Exercise

797 views • 65 slides

Multicultural Advisory Committee Committee Term Summary Presented at the Advisory Committee

Multicultural Advisory Committee Committee Term Summary Presented at the Advisory Committee Council of Councils Dec 2014 Multicultural Advisory Committee Top 3 Priorities 1. Continue our learning/ development and grow our engagement

181 views • 4 slides

SMES CLUSTER COMMITTEE PRESENTATION By Ms. Stabile Mlilo Secretary to the Committee Minutes from

SMES CLUSTER COMMITTEE PRESENTATION By Ms. Stabile Mlilo Secretary to the Committee Minutes from previous meeting held in Livingstone Zambia 12 14 th December 2017 As a committee we agreed to increase the number of committee members by

620 views • 13 slides

Assigned to Approved by financial committee committee ? Public hearing ? S ent

Introduction S econd house Committee Committee Floor (entire house) Floor Governor Assigned to Approved by financial committee committee ? Public hearing ? S ent to Rules Comm. Amendments ? S triker-complete

386 views • 27 slides

City of Minneapolis Request for Committee Action RCA #: RCA-2018-01165 TO COMMITTEE(S): #

City of Minneapolis Request for Committee Action RCA #: RCA-2018-01165 TO COMMITTEE(S): # Committee Name Meeting Date Submission Deadline 1 Public Health, Environment, Civil Oct 15, 2018 Oct 5, 2018 Rights, and Engagement Committee

39 views • 3 slides

Oil and Gas Reserves Committee 2008 Update SPE SPE Oil and Gas Reserves Committee Agenda

Oil and Gas Reserves Committee 2008 Update SPE SPE Oil and Gas Reserves Committee Agenda Committee Charter Charge SPE Board Grand Vision Structure Governance Current Activities PRMS JCORET REC SEC

221 views • 18 slides

FISCAL REVIEW FISCAL REVIEW COMMITTEE COMMITTEE AT A GLANCE AT A GLANCE Fiscal Review

FISCAL REVIEW FISCAL REVIEW COMMITTEE COMMITTEE AT A GLANCE AT A GLANCE Fiscal Review Committee Staff January 22, 2010 Committee Members Tennessee Code Annotated, Section 3-7-101 (1) Speaker of the Senate, Ex Officio NON-VOTING (1)

738 views • 48 slides

SoM Curriculum Revision The Curriculum Revision Committee 9/19/2017 Who is the Committee

SoM Curriculum Revision The Curriculum Revision Committee 9/19/2017 Who is the Committee Revision Committee? Current Faculty Student Representative(s) from 2 years ago Mike Biggerstaff Joshua Wadler Steven Cavallo Four Students

619 views • 37 slides

Committee Meeting June 14, 2019 IADC Tax Committee Contracts Committee dialog Background

IADC Contracts Committee Meeting June 14, 2019 IADC Tax Committee Contracts Committee dialog Background of the discussion: US Tax Reform TYPICAL CONTRACTUAL ARRANGEMENT OPTIONS Split/Tripartite agreement Rig Owner-Operator Standard BBC

58 views • 5 slides

EDUCATION 3/10/2014 Facility Committee Committee Members Kristine Chalifoux Amy

FACILITIES COMMITTEE PRESENTATION TO THE BOARD OF EDUCATION 3/10/2014 Facility Committee Committee Members Kristine Chalifoux Amy Lozar Lynn Stuckey Arlene Vespa Mark Ritz Ex Officio Avona Greene PJ Trautman

502 views • 32 slides

Committee (ADAAAC) Advisory Committee to Chancellor and Provost Think about what are we doing

Americans with Disabilities Act and Accessibility Advisory Committee (ADAAAC) Advisory Committee to Chancellor and Provost Think about what are we doing here Thinking about the Committee Charge: To assist the university in: 1.

465 views • 33 slides

Committee of the whole House and beyond Outline What is committee of the whole House (CWH)?

Committee of the whole House and beyond Outline What is committee of the whole House (CWH)? The role of officials Pitfalls, pratfalls, and perils Limits on what CWH can do Amendments admissibility, order of consideration,

632 views • 12 slides

Audit Sub-Committee Workshop Members of the Regions Audit Sub Committee & Halton

Audit Sub-Committee Workshop Members of the Regions Audit Sub Committee & Halton Community Housing Corporations (HCHC) Audit Committee April 10, 2019 Presented by: Cyndy Winslow, Director, Financial Services & Payroll Karen

547 views • 54 slides

Citizens Advisory Committee Update September 8, 2020 Citizens Advisory Committee Timeline

Cupertino Union School District Citizens Advisory Committee Update September 8, 2020 Citizens Advisory Committee Timeline February 6-March 12 Applications, interviews, committee selection June 9 Citizens Advisory Committee Information Meeting

280 views • 16 slides

Collaborative Committee Committee Mission Statement To increase educational offerings for all

Connecticut River Collaborative Committee Committee Mission Statement To increase educational offerings for all area students at a reasonable cost to taxpayers Agenda 1. Welcome - Opening Statement 2. Review of Committee Work over last 9

307 views • 27 slides

Committee Committee News News Spring 2016 Admiralty and Maritime Law Committee Chandris, Inc.

Admiralty and Maritime Law Committee Newsletter Spring 2016 Committee Committee News News Spring 2016 Admiralty and Maritime Law Committee Chandris, Inc. v. Latsis 30% Rule for Seaman Status: 20 Years Later By: Captain Robert L.

529 views • 3 slides

H O N O L U L U D a v i d Y . I g e G O V E R N O R Workforce Committee Meeting Minutes

H O N O L U L U D a v i d Y . I g e G O V E R N O R Workforce Committee Meeting Minutes July 23, 2015 3:00pm- 4:30pm Committee Members Committee Members Excused: Josh Green Present: Helen Aldred Mary Boland Carol Kanayama

952 views • 58 slides

Ad Hoc Committee Report March 23, 2016 Committee Update Ad Hoc Committee met on March 7, 2016

Non-Aeronautical Land-Use Ad Hoc Committee Report March 23, 2016 Committee Update Ad Hoc Committee met on March 7, 2016 Preparation for the April 27, 2016 Board Meeting: Non-aero land-use map Future development land-use application

320 views • 4 slides

Presentations to the Supervisory Committee Mission Supervisory committee meetings are an

Presentations to the Supervisory Committee Mission Supervisory committee meetings are an important and essential component of the graduate education. The committee is charged with ensuring that the individualized and integrated education and

172 views • 5 slides

Strengthening Families Act Committee A STATUTORY COMMITTEE 43-4716 Background Statutory

Strengthening Families Act Committee A STATUTORY COMMITTEE 43-4716 Background Statutory Committee created in 2017 (NRS 43-4716) Began in 2015 as the Normalcy Task Force and later became the Strengthening Families Committee Monitor

120 views • 9 slides