The better decision
OUR ROOTS History Region founded in 2002 in the centre of Bielefeld, in ● ● the heart of Eastern owner-managed ● Westphalia continuous growth ● one of the strongest ● full-service ● economic regions in market research-based Germany ● business consultancy home of innovation leaders ● since 2008, regular in- ● numerous world market ● company training (FAMS) leaders in the processing industry 30 market researchers established science location ● ● diverse disciplines, excellent networking with ● ● extensive know-how regional partners from science and technology well-known clients from the ● German and international economy OUR ROOTS
OUR PHILOSOPHY UNDERSTAND RESPECT intensive listening highest respect for all ● ● project participants target groups, markets, ● and methods motivated employees, ● satisfied customers, and recognizing what you ● committed respondents personally and your organization needs ADVISE PASSION always context-relevant enthusiasm for market ● ● research with its with sensitivity to in- ● versatility, its challenging dividual customer needs questions, and the CONSULTED commitment that is ● opportunity to find responsive and insightful answers RESEARCH beyond the constraints of the specific project EMPOWER HOLISTIC APPROACH get the most out of your each project member is ● ● available schedule with knowledgeable in all our flexible, effective work steps approach the project as a whole is ● use our expertise, always in focus ● experience and know- selected implementation ● how to empower you to of necessary specialist focus on your core expertise activities the result: real value- ● added knowledge OUR PHILOSOPHY
OUR COMPETENCES Products and Services Communication Relationship Research ● positive influence of attitudes ● adaption of products and services to changing to products and services ● the relationship to stakeholder circumstances ● however: high investment groups (customers, potential ● systematically identify and costs customers and employees) as satisfy new needs the most important drivers of ● what needs to be communicated, how, when and value creation ● respond appropriately and in good time, develop, and by whom? ● the consequent alignment of optimize creative solutions ● to make the most effective and the market research projects to efficient use of communication concrete improvement actions tools rc offers the following services: rc uses the following instruments: ● Concept Research For you, rc applies the following ● Price Research solutions: ● Customer Satisfaction ● Potential Analyses Research ● Brand Positioning ● User Experience / Usability ● Customer Loyalty Research ● Tracking of Brand Strength ● Service Quality ● Communication Efficiency Management ● Advertising Impact ● Responsiveness to Complaints ● Employee Satisfaction ● Internal Service Quality OUR COMPETENCES
OUR PROJECTS (1) ComTrack Brand Performance Objective Objective Implicit and explicit impact of communication tools, campaigns and Brand positioning, respectively determination of brand image and • • actions on customer relationships and image brand strength in the benchmark to relevant competitors Improved budget allocation among various communication tools Strategic orientation of the brand and further development of the • • brand portfolio of the client • Target group segmentation Approach • Telephone survey, decision makers in private households Approach • Continuous survey (period of 2 years) Online survey (online panel) among holiday travellers in 10 • • Application of data mining procedures und regression analysis countries
OUR PROJECTS (2) Premium Travels Customer Loyalty Objective Objective Determination of the requirements for the premium of an airline Determination of customer loyalty and customer relationship quality • • Preference measurement for different product details in various industries and customer groups in the client's b2b • Determination of the most promising concept for the premium environment • product based on verbal concepts or product characteristics Determination of action priorities and efficient measures to increase • market success through customer loyalty Approach • Online survey among customers of the airline in 6 countries Approach • Several consecutive survey phases Online survey with telephone reminder • UNSERE PROJEKTE
OUR REFERENCES TOURISM & TRANSPORT INDUSTRY HEALTH TELECOMS RETAIL ENERGY OUR REFERENCES
Katrin Brüggemann-Helmold Managing Director Telephone: +49 521 557 771-12 E-Mail: katrin.brueggemann@r-c-online.com Dirk Helmold Managing Director Telephone : +49 521 557 771-10 E-Mail: dirk.helmold@r-c-online.com Ingo Sander Managing Director Telephone : +49 521 557 771-11 E-Mail: ingo.sander@r-c-online.com www.r-c-online.com rc - research & consulting GmbH Mauerstraße 8 33602 Bielefeld Germany
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