Taste Addison Update April 25, 2019 1
Estimated Attendance – 30,000 2
Taste Addison Update Tickets: Adult General Admission - $15 Kids General Admission - $5 ages 6-12 Sunday - FREE VIP Weekend Pass - $80 Children 5 and under FREE all weekend 3
Restaurants Taste Addison has multiple ways to participate over the three days; whether you want to do a standard 3-day booth, a 1-day Daily Bite, or a Chef Demo on the Culinary Stage, restaurants are welcome to engage and participate in whatever way makes best sense for their concepts. Legendary Favorites: New Kid’s on the Block: • • Nate’s Seafood and Steakhouse Snooze an AM Eatery • • Blue Goose Hudson House • • Chamberlain’s Steak and Chophouse Flower Child • • Cantina Laredo The Spice of Life 4
POS System We are implementing a Point of Sale System for food and beverage sales that is expected to enhance the guest experience, provide useful sales data, and increase sales! • Finance and IT have approved of the system’s design, capacity, security, and reporting features. • Finance has reviewed the financial procedures and controls. • Staff will monitor sales in real time to assist vendors and detect discrepancies and/or errors. • Technical support staff will be on-site at all times to address any equipment concerns. • Restaurants will be trained on the system at the May 6 pre-event meeting, and have access to a demo system in our office throughout May. 5
Main Stage Friday Saturday Sunday Kody West Steady Legend The Windbreakers Walker Hayes Deep Blue Something Straight Tequila Night Josh Abbott Band Spin Doctors GYPSY Plain White T’s Memphis Soul Smash Mouth The All-American Rejects 6
Family Stage Family friendly entertainment including live music, dance groups, and specialty entertainment for all ages featuring: • Septien Entertainment Group • The Sugar Free Allstars • Texas Clearwater Revival • Barefoot Nation • Professor Brainius • Thunder Road • And more! 7
Family Fun Creation Station Bring the whole family and enjoy fun FREE activities such as face painting, balloon artists and much more at our Creation Station. From unique art to specialty clothing and novelty items, a stroll through the Marketplace is where to discover amazing gifts for your friends and family! Grab a cotton candy or turkey leg and enjoy the thrills, rides and games in the Talley Amusement Carnival. 8
Tasting Room Tasting Room Experience a variety of craft beers from across America and beyond from the Anheuser – Busch featuring the limited edition Budweiser Red Ale. If your palette prefers a more fruity blend, we have an array for great summer wines including the ever refreshing Cupcake Moscato d’Asti. Culinary Stage Want to recreate your Taste Addison experience at home? We have lined up chefs who can show you how! Featuring culinary demos from Chamberlain’s, Cantina Laredo, May Dragon, Flower Child, Hudson House, Fogo de Chao, Snooze an AM Eatery, RA Sushi, Yellibelly Chocolates, Bitter Sisters Brewery and The Wine Group 9
Marketing & PR Taste the Competition Media and Influencer Event Featured on-air media leading up to the event with band and chef opportunities New Media Partners 10
Questions? 11
Summer Series Update April 25, 2019 12
Event Redesign Summer Series 2018 Overview: Analysis: • • 13 weekly concerts No tourism impact • • Beckert & Addison Circle Parks Low attendance • • June – August Event not unique • • Fridays, 7 to 9pm Multiple summer events • • Total attendance: 3,548 Saturday evenings preferred • • Hotel packages booked: 1 Proximity to park amenities 13
Introducing A New Entertainment Series 14
Monthly, themed events Addison Circle Park May – November Third Saturdays, 7 to 11pm Free Parking & Admission 15
AddisonAfterDark.com 16
Questions? 17
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