Building an Authentic Following • Download this presentation at stoneandsons.net/building-an-authentic-following
Take pictures and tag us! @stoneandsonsws @stoneandsonsworkshop #WORKBENCHCON2019 #BuildingAnAuthenticFollowing
Building an Authentic Following Shawn Stone Stone and Sons Workshop
Building an Authentic Following • Identify your Passion and Purpose • Be local worldwide • Focus on your process • Be real
1 Your WHAT and WHY -Passion and Purpose-
Your WHAT and WHY -Passion and Purpose- • What do you enjoy?
Your WHAT and WHY -Passion and Purpose- • What do you enjoy? • What gets you going?
Your WHAT and WHY -Passion and Purpose- • What do you enjoy? • What gets you going? • Would you do it for free?
Your WHAT and WHY -Passion and Purpose- • What do you enjoy? • What gets you going? • Would you do it for free? - Are you chasing the money
Your WHAT and WHY -Passion and Purpose- • What do you enjoy? • What gets you going? • Would you do it for free? - Are you chasing the money OR - Is this truly your passion
Your WHAT and WHY -Passion and Purpose- • What do you enjoy? • What gets you going? • Would you do it for free? • Why are you doing it? • This is your purpose.
Your WHAT and WHY -Passion and Purpose- My Purpose
2 Get to Know Your Audience
Get to Know Your Audience • Define your avatar
Get to Know Your Audience • Define your avatar A. Perfect customer/follower
Get to Know Your Audience • Define your avatar A. Perfect customer/follower B. Be specific about who your avatar is
Get to Know Your Audience • Define your avatar A. Perfect customer/follower B. Be specific about who your avatar is My avatar is 25-44, male, lives in the U.S., Other things to consider… experience, weekender, retired, student, etc..
Get to Know Your Audience • Define your avatar A. Perfect customer/follower B. Be specific about who your avatar is C. What are their pains
Get to Know Your Audience • Define your avatar A. Perfect customer/follower B. Be specific about who your avatar is C. What are their pains D. What is a solution to their pains
Get to Know Your Audience • Define your avatar • Be willing to listen and respond
Get to Know Your Audience • Be willing to listen and respond A. Reply to comments
Get to Know Your Audience • Be willing to listen and respond A. Reply to comments B. Answer DM’s
Get to Know Your Audience • Be willing to listen and respond A. Reply to comments B. Answer DM’s C. Your next piece of content is being written for you
Get to Know Your Audience • Be willing to listen and respond A. Reply to comments B. Answer DM’s C. Your next piece of content is being written for you D. Take action
Get to Know Your Audience • Define your avatar • Be willing to listen and respond • Build relationships or you’ll forever chase the carrot
Build relationships or you’ll forever chase the carrot
Get to Know Your Audience • Build relationships or you’ll forever chase the carrot A. Engage through email
Get to Know Your Audience • Build relationships or you’ll forever chase the carrot A. Engage through email Collect email addresses (I’m giving you a Welcome Email sequence template)
Get to Know Your Audience • Build relationships or you’ll forever chase the carrot A. Engage through email B. Interact with your tribe also through groups and events
3 Have Transparency and Transformation
Transparency & Transformation • Focus on your process, not numbers
Transparency & Transformation • Focus on your process, not numbers A. Show yourself crawling before walking within your own experiences.
Transparency & Transformation • Focus on your process, not numbers • Be relatable
Transparency & Transformation • Be relatable A. Being relatable isn’t being trendy
Transparency & Transformation • Be relatable A. Being relatable isn’t being trendy B. It’s showing what you’re up to
Transparency & Transformation • Be relatable A. Being relatable isn’t being trendy B. It’s showing what you’re up to C. Just show up
Transparency & Transformation • Focus on your process, not numbers • Be relatable • Show mistakes that o ff er value
Transparency & Transformation • Show mistakes that o ff er value A. Show that you’re human
Transparency & Transformation • Show mistakes that o ff er value A. Show that you’re human B. O ff er a learning experience
4 Be You
Be You • Build YOU, not fancy feeds
Be You • Build YOU, not fancy feeds A. Avoid the comparison trap.
Be You • Build YOU, not fancy feeds A. Avoid the comparison trap B. Show YOUR experiences, ideally on your own website
Be You • Build YOU, not fancy feeds • Tell stories
Be You • Tell Stories A. Create emotion
Be You • Tell Stories A. Create emotion B. Let your narrative paint the picture. Sons of Sawdust on Insta do a good job with this.
Be You • Build YOU, not fancy feeds • Tell stories • Stay connected to your roots
Be You • Stay connected to your roots A. Everyone starts somewhere
Be You • Stay connected to your roots A. Everyone starts somewhere B. You can evolve, but remember your roots.
Be You • Stay connected to your roots A. Everyone starts somewhere B. You can evolve, but remember your roots. C. Practice empathy, being aware of others’ experience
Be You • Build YOU, not fancy feeds • Tell stories (using stories) • Stay connected to your roots • Be confident
Be You • Be confident A. Be comfortable in your own skin
Be You • Be confident A. Be comfortable in your own skin B. Believe in what you’re doing
Be You • Be confident A. Be comfortable in your own skin B. Believe in what you’re doing C. Be unapologetic for doing what you love
Building an Authentic Following Recap
Building an Authentic Following • Know your why, your purpose
Building an Authentic Following • Know your why, your purpose • Be local worldwide, know your audience
Building an Authentic Following • Know your why, your purpose • Be local worldwide, know your audience • Focus on your process, show up
Building an Authentic Following • Know your why, your purpose • Be local worldwide, know your audience • Focus on your process, show up • Just Be YOU
Action Items • Create a piece of content telling your story to point people to
Action Items • Create a piece of content telling your story to point people to A. Featured blog article B. Default YouTube video C. Instagram highlight
Action Items • Create a piece of content telling your story to point people to • Start collecting email addresses, implement an email sequence A. Free account with MailChimp up to 2000 subscribers B. Link to forms in YT, IG, FB, etc.
Action Items • Create a piece of content telling your story to point people to • Start collecting email addresses, implement an email sequence • Show up in some way everyday A. IG is a great way to do this
Action Items • Create a piece of content telling your story to point people to • Start collecting email addresses, implement an email sequence • Show up in some way everyday • Create your own library of content, ideally on your own website A. Something you can control
Building an Authentic Following • Download this presentation at stoneandsons.net/building-an-authentic-following
Take pictures and tag us! @stoneandsonsws @stoneandsonsworkshop #WORKBENCHCON2019 #BuildingAnAuthenticFollowing
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