PRESENTATION FOR 13TH ASIAN CLUB MANAGERS’ CONFERENCE SUSTAINABILITY STRATEGIES FOR FORWARD-THINKING CLUBS (OR WHY THERE IS VALUE IN RESPONSIBILITY) RICHARD WELFORD, CHAIRMAN, CSR ASIA 7 MAY 2019
YOUR SUSTAINABILITY JOURNEY: STRATEGIC OR NOT?
STRATEGIC SUSTAINABILITY Focused Business Alignment Shared benefits Leveraging resources Impact driven Longevity In Partnership Addressing needs 3
TRENDS – STRATEGIC INVESTMENTS IN SUSTAINABILITY • Move away from philanthropy to investment (to shared value) • It’s not just about money: investing time, skills, other resources • Links to the 17 Sustainable Development Goals • A return on investment – for people, the community, the environment and for the organisation • Need to measure outcomes and impact achieved
FROM PHILANTHROPY TO SUSTAINABILITY TO SHARED VALUE
DIFFERENT WAYS TO MEET SOCIAL NEEDS Investing in Responsible, responsible Giving to Fo Focus: commercial, communities business opportunity activities Sustainable Tools: To Shared Philanthropy practices value Brand Bu Busin ines ess Reputation Recognition Profit Va Value: Trust Costs Measuring impacts
EYEGLASSES WITHOUT OPTICIANS 700 million people in need of adjustable eyeglasses 7
SHARED VALUE: DEFINITION Shared v d value i is: : Policies a and p d practices t that e enhance t the competitiveness o of a an or organisation on wh while Business Bu simultaneously a adv dvancing t the e economic, , Opportunities Op environmental a and s d social c condi ditions i in t the communities i in wh which i it o operates i in a a planned w d way Shared v d value i is N NOT: Co Corpo porate • Sharing t the v value a already dy c created Social & So As Assets & • Personal v values En Environmen ental Exper Ex ertise • Shared v d values Ne Needs • Giving b back • Co Compliance • Acci Accidental 6
AJINOMOTO AND FOOD FOR THE ELDERLY: TURNING AN CHALLENGE INTO AN OPPORTUNITY • By 2050, 40% of Japan’s population will be over 65 • Japan has the highest percentage of people over 80 in the world (10 million in 2017 or 8%) • Need for products aimed with nutrition added, taste enhancers and smaller portions • Successful new product line targeting the aging population 9
SHARED VALUE INITIATIVE DESIGN The o overlap b between t the t three circles de defines t the s shared v d value Bu Business Op Opportunities opportunity s set Ø Shared v d value i initiatives a are designed t de d to: : • Provide de a a b business r return • Addr ddress a a s specific s social n need d Co Corpo porate Social So • Efficiently a and e d effectively Assets & As Needs Ne Exper Ex ertise leverage c corporate a assets • Cr Create measurable v value fo for business a and c d community 7
INVESTING IN SUSTINABILITY – YOUR OBJECTIVES? ARTICULATE, TRACK AND REPORT Business drivers Source: IFC SCI Handbook 11
BEYOND CASH – UTILISING OTHER RESOURCES Adapted from IFC SCI Handbook
FROM SMALL WINS TO BIG IMPACT BUT IS IS IT IT E ENOUGH? A AND W WHERE RE IS IS Y YOUR IN R INCENTIV IVE T TO D DO M MORE RE?
CASE STUDY 1: HONG KONG GOLD COAST YACHT AND COUNTRY CLUB
HONG K KONG G GOLD C COAST AST G GRE REEN J JOURN RNEY BE BEGINS Key f focus us: E : Envir ironm nment ental p protec ectio ion a n and nd a awarenes eness r rais ising ing Gol Gold d Coast oast Farm arm Se Seabin abin Smar mart t wat ater er di disp spenser ensers Instal nstallati ation on of of sol solar ar panels pane ls Seasonal produce, using 1.5kg floating debris per Replace bottled water eco-friendly techniques day 483 pieces Cloud connectivity for Educational activities for Microplastics up to 2mm data capture guests 153,000 KWH/year small LED screen shows how Collaboration with local (Equivalent to 10 Hong Kong families’ use for 3 years) many bottles saved community; schools, NGOs
CASE STUDY 2: BANDON DUNES GOLF RESORT, OREGAN, USA National Resort Winner of the 2016 Environmental Leaders in Golf Awards
FOCUS: BIODIVERSITY AND ECONOMIC GROWTH Lessons f from B Bando don D Dunes G Golf R Resort s sustainability Key i initiative: A : A C Course wi with a a M Mission journey jo • Collaboration f for c conservation a and e d economic g growt wth 1. 1. The l little t things m matter . Build on a foundation of environmentally-friendly practices. • The net proceeds from the operations of its newest course go to support Wild Rivers Coast Alliance’s 2. 2. Question e every o one o of y your i inputs . The drive to have ecological initiatives and grant making premium facilities can lead to adding too much to the natural environment – like excessive fertilizers. 3. 3. Slow a w and s d steady dy wi wins t the r race. . Have a clear strategy Initiatives wi In within f facility o operations: : designed with continual improvement in mind. The early • golf course maintenance, phases can be simpler and more cost effective, leading • habitat management, up to larger capital investments. • water conservation, 4. 4. Sustainability h has t to b become “ “business a as u usual .” Your commitment to the environment can’t be limited to an • energy usage, event on Earth Day. These programs can only succeed recycling, • when sustainability becomes a habit, a part of your day to • green vendor utilization, and day routine – for this staff training is key. • staff education and training 5. 5. There’s ’s a always s something m more y you c can do do. . Sustainability and how we practice it has evolved tremendously
CASE STUDY 3: THE CONDUIT, LONDON An invitation-only members’ club focused on social and environmental change.
THE CONDUIT, LONDON The Conduit is a platform for catalysing and supporting new ideas and collective action around 7 core themes: Climate Change and Sustainability, Education and Skills, Health and Nutrition, Employment and Economic Opportunity, Gender Empowerment, Justice and Equality and Arts and Culture. “The Conduit serves as a home for a diverse community of people passionate about social change. Bringing together social entrepreneurs, investors, creatives, business leaders, policy-makers and civil society, The Conduit acts as a catalytic platform for individuals tackling some of the pressing challenges facing us today.” A BA BALANCED L LIF IFE CATALYSIN ING C CHANGE THE C CONDUIT IT P PIT ITCH Leverages the expertise of its Seeks to facilitate impact by featuring Classes, workshops and talks by members entrepreneurs and start-ups, and offer experts and practitioners, featuring the opportunities for investment, support latest research on wellness, Experience focused (over 150 unique and mentorship meditation, nutrition, mindfulness and events per year) mental health, aimed at supporting the growth and personal sustainability of Explores ways to produce scalable its members. solutions.
CAN WE CREATE SHARED VALUE? CAN WE PROFIT FROM RESPONSIBILITY?
SHARED VALUE - SUSTAINABLE LUXURY - PENINSULA
SHARED VALUE – ECO RESORTS – KALIA COSTA RICA
SHARED VALUE – NAKED RETREATS – A USEFUL CHECKLIST FOR YOU? Our Commitment to Sustainability Naked Retreats is committed to design and operation, specifically and regeneration of both the environment and communities in which we operate. As we provide creative and inspiring experiences for our guests, we do so in a pioneering fashion that challenges convention. For example, we: • Employ local staff and service providers whenever • Reduce waste generation through compost and possible recycling systems that support the local community • Support the local economy featuring local resources • Manage guest energy use with energy metres installed on site, buying locally grown food and purchasing on all units and incentives given to reduce energy regionally sourced building materials consumption • Purchase locally and in bulk to minimise transportation • Recycle water within resorts via private water filtration and excess packaging systems to minimise usage. • Contribute to local communities through employment, • Use biodegradable and environmentally friendly soaps, trainings and enhancement opportunities cleaning agents and products whenever possible • Organise long-running environmental education • Promote environmental awareness amongst staff, programs involving members from the local guests and local community green trainings and government and community, as well as students from leading by example local and international schools
A SHARED VALUE APPROACH – SOME QUESTIONS TO CONSIDER • To what extent are you already doing it? • Is your approach to sustainability and the community strategic? • How can you use limited resources in a more effective way to create value? • What do communities need? • What do members want? • How can you use all your resources more strategically? • Are there new untapped opportunities to create value for your clubs?
AND HOW DO YOU KNOW IT IS WORKING?
MEASUREMENT – DO YOU MEASURE THE RESULTS OF YOUR EFFORTS?
WHAT DOES INPUT, OUTPUT AND IMPACT LOOK LIKE? ALWAYS ASK: SO WHAT?
WHAT DO WE MEAN BY IMPACT? Source: W.K. Kellogg Foundation (2004)
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