Sustainability at Bridgestone HOW: Value Chain Focus WHY? WHAT NEXT: RESOURCE CONSERVATION TEAMMATE CONSERVATIONISTS
VALUE CHAIN BIG IGGEST OPPORTUNITY DURING USE
Firestone Building Products Daylighting Solar Power Vegetative Roof
Non-lead Wheel Weights • BRIDGESTONE RETAIL AND RACING SWITCH FROM LEAD TO NON-TOXIC WHEEL BALANCE WEIGHTS. SUPPLIER COORDINATION THAT MADE THE MARKET VALUE CHAIN SUPPLIER IN INNOVATION
TIRES 4 WARD PUTTING OLD TIRES TO NEW USE 100% of used tires returned to our stores get a beneficial next use. Support our independent dealers for tire recycling Provide scrap tire collection and recycling for community and river cleanups VALUE CHAIN “NEXT” USE
Manufacturing Leadership Wilson, North Carolina DOE Superior Energy Performance ISO 50001 Certified UL Z ERO L ANDFILL FIRST TWO LEED CERTIFIED TIRE PLANTS IN THE WORLD AIKEN WARREN SOUTH CAROLINA TENNESSEE
Expanding Aiken South Carolina Passenger Tires
NEW AIKEN PLANT MAKES GIANT TIRES
New Plant plus Longleaf Pine Planting
Sustainability at Bridgestone • HOW: Value Chain Focus WHY? WHAT NEXT: RESOURCE CONSERVATION TEAMMATE CONSERVATIONISTS WHY GO ABOVE AND BEYOND? REASONS SHOULD FIT AND LEVERAGE FOR YOU
FIT & LEVERAGE WHY GO ABOVE AND BEYOND? FOCUS PRIDE TRUST FINANCIAL CONNECTION TO NATURE
FIT & LEVERAGE WHY GO ABOVE AND BEYOND? FOCUS PRIDE TRUST LICENSE TO OPERATE REGULATORY FLEXIBILITY NEIGHBORS INTO FANS
Wilson Freedom Wildlife Habitat Warren: Bridgestone Environmental Over 3,000 Scouting Merit Badges Education Classroom & Habitat BEECH Open Sept 16, 2008 >15,000 students Aiken Lands for Learning Long Leaf Pine Habitat “ Great Outdoors help Great Educators Build Great Minds”
Aiken Pond Project Team
FIT & LEVERAGE WHY GO ABOVE AND BEYOND? FOCUS PRIDE TRUST FINANCIAL CONNECTION TO NATURE
Resource Conservation: Business Drivers Increased global development drives competition for resources
The Value of Biodiversity: Biomimicry Blizzak Winter Tires Wet Grip
Bridgestone Family Connecting with Nature’s Travelers
• Sustainability at Bridgestone • HOW: Value Chain Focus WHY? WHAT NEXT: DECOUPLING RESOURCE CONSERVATION TEAMMATE CONSERVATIONISTS 22
Mud Flaps Wheel Chocks Trailer Bumpers Dock Bumpers
Zero Waste to Landfill Reduce discard, Segregrate and Recycle 0.1 100 0.09 90 0.08 80 0.07 70 Percent lb /lb product Waste 0.06 60 Percent Recycle Recycled 0.05 50 0.04 40 lb Landfill/lb 0.03 30 product 0.02 20 0.01 10 0 0 2007 2008 2009 2010 2011 2012 1H'13 2014 2015 2016 2017 24
Zero waste takes teamwork and BASICS SCRAP WIRE = EASY RUBBER WITH WIRE = TOUGH
Tires…Complex…Highly Engineered Example: 16” passenger tire Over 50 Million Revolutions 8.5” 11” 21 Main Components 15 Compounds 120 Individual Parts Total rubber contact is less than a sheet of paper .
100% Sustainable Material Concept Tire at 2012 Paris Auto Show
Sustainability at Bridgestone HOW: Value Chain Focus WHY? WHAT NEXT: RESOURCE CONSERVATION TEAMMATE CONSERVATIONISTS
Employee Energy Conservationists: “Technologies to take home” • Hydrogen fuel cells at our tire plants in Warren County, Tenn., and Aiken County, S.C. • Low energy lighting and high efficiency fans in our plants • Energy savings to reduce greenhouse gasses on our way to achieving 25% reduction by 2020
> 100,000 SERVED BRIDGESTONE AMERICAS, INC.
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