ALL MARKETS STRATEGY Scoutreach From Scratch Northern Star Council, - PowerPoint PPT Presentation

ALL MARKETS STRATEGY “ Scoutreach From Scratch” Northern Star Council, BSA National Annual Meeting May 20, 2014 Nashville, Tennessee 1

“SCOUTREACH FROM SCRATCH” Joe Wiltrout Deputy Scout Executive Northern Star Council Minneapolis/St. Paul 2

Troop 100 Chartered to Westminster Presbyterian Church 3

“SCOUTREACH FROM SCRATCH” Paul Thao Life Scout, Troop 100 Metro Lakes District Chartered to Westminster Presbyterian Church 4

SCOUTING IN THE HMONG COMMUNITY  Scouting Experiences  Ethnic culture represented by the troop  Scouting is important  Why we need to help young people find Scouting and join 5

PAUL THAO’S SCOUTING ADVENTURES IN TROOP 100 6

PAUL THAO’S SCOUTING ADVENTURES 7

PAUL THAO’S SCOUTING ADVENTURES 8

SERVING CULTURALLY SPECIFIC COMMUNITIES  Background and approach  Volunteers vs. hired staff within the communities  Funding 10

SERVING CULTURALLY SPECIFIC COMMUNITIES  Staffing realities  Barriers to a full Scouting experience  Quality program measures 11

2012-13 Year-End Performance “Serving A Representative Population” Goal: Equal Market Share In All Demographics 2012 Hispanic Youth 2013 Hispanic Youth 2012 Hispanic Market 2013 Hispanic Market Members Members Share Share 1,908 1,994 10.54% 10.63% 2012 African 2013 African 2012 African 2013 African American Youth American Youth American Market American Market Members Members Share Share 1,986 2,037 8.79% 9.09% 2012 Asian American 2013 Asian American 2012 Asian American 2013 Asian American Youth Members Youth Members Market Share Market Share 1,651 1,846 8.69% 9.47% 12

2012-13 Year-End Performance “Serving A Representative Population” Goal: Equal Market Share In All Demographics 2012 Caucasian 2013 Caucasian 2012 Caucasian 2013 Caucasian Youth Members Youth Members Market Share Market Share 29, 551 28,780 10.89% 10.64% 2012 “Other Races” 2013 “Other Races” 2012 Youth Market 2013 Youth Market Youth Members Youth Members Share “Other Races” Share “Other Races” 668 635 8.69% 6.36% 2012 Not Provided 2013 Not Provided 2012 Percent of Total 2013 Percent of Total 3,453 2,250 8.8% 6% Note: Market shares calculated using member ethnicity as reported to Greater Twin Cities United Way, and available youth metrics as provided by National Council, BSA vendors 13

SERVING CULTURALLY SPECIFIC COMMUNITIES  Cultural knowledge  Branding & marketing  The future 14

“SCOUTREACH FROM SCRATCH” Questions and Answers Thank You 15