Supporting the Cumbria Hospitality Industry Higher Level Skills Solutions
Responding to business needs • Difficulty in recruiting and retaining supervisors and middle managers across the sector • Enhanced skills and qualifications will help retain staff and improve productivity • Improve industry reputation through better career prospects
Chartered Manager Degree Apprenticeship BA (Hons) Management & Leadership Accredited by the Chartered Management Institute (CMI)
Apprentice Scenario A • Has experience within the industry developed since leaving college • Been with the hotel for three years. • He is early 20s with no university qualification. • Keen to retain him as a valuable employee. • The learning assessment suggest he is capable of completing the degree programme and a successful application is made. • The employer creates a trainee management role to offer the apprentice progression in the business on completion.
Apprentice Scenario B • The hotel is keen to recruit a next generation of managers • They create a new role of Trainee Manager. • Widely advertised and Apprentice B has been successfully recruited. • She was considering University but values staying in Cumbria and learning while she works. • Through the programme she has no fees to pay. • Spends a month getting to know the business before stepping onto the programme in September. • She completes the programme and becomes a Duty Manager.
The Programme Year One: Year Three: • • Operational Strategy Business Operations • • Project Management Business Finance • • Strategic Marketing Data and Analysis • • Managing Innovation Managing Self • Leadership Year Two: • Dynamic Business Contexts Ongoing: • • Support to evidence their work- Business Case Development based learning. • Customer Service & • The University, employer and Relationships employee meets every 10 weeks • Information Management to review progress. • Managing Others
Module Example Data & Analysis Module (Year 1) Aim – develop knowledge and skills in collecting and analysing data and communicating the results effectively to varied audiences • Consumer, market and product information • Market segmentation • Market research and data analysis techniques • How to target relevant markets and customers • Analysis of opportunities and ways to market • Clearly present info and data • Communicating with varied audience
Module Example Business Case Development Module (Year 2) Aim – The aim of this module is to enable you to develop the skills necessary to construct a robust business case that is resilient in the face of the dynamic and challenging business environment. • Decision marking tools, NPV, Payback period etc. • Non-financial factors • Understanding Risk • Risk benefit analysis • Options appraisal • Understanding business context • Presentation of business case • Persuasive techniques
Adding Value • Help you create trainee job rolls, provide information and key facts • Will promote on our website and push jobs through our social media channels to young people • Alert sixth form and colleges to opportunities • Support from Cumbria Tourism to promote opportunities.
Meeting the needs of the Visitor Economy With feedback from the sector we have set our a framework for the Visitor Economy. • Compressed campus time – 24 days September-March • 23 days of off-the-job time to study, directly relevant to the apprenticeship standard (the course) and could include: • Shadowing, mentoring, external meetings, trade shows, professional networking. • Learning support and time spent writing assignments • Delivery will be focused on real-world examples from the industry, contextualized for local SMEs, and include industry-relevant guest lectures.
Examples of Learning Trainee Hotel Manager In winter the learner will do 1 day on campus = 20% FTE, in addition they may also: • Attend a Tourism Network Meeting for 2 hours one day representing the hotel (linked to personal development module) • Join your marketing agency for a 2 hour meeting to look at next year’s wedding brochure (linked to marketing module). These two additional activities in one week equate to a half day off-the-job evidenced learning (approx. 10% FTE). This would off- set the need for intensive learning in summer.
Examples of Learning Trainee Hotel Manager In summer the learner will have no campus day, but may be: • Allocated 2 hours a week to updating their portfolio and evidencing learning • Invited to prepare and facilitate the weekly team briefing – 2 hours effort (developing self) These two activities in one week equate to a half day off-the-job evidenced learning (approx. 10% FTE). It doesn’t have to be complex – just evidenced
The Process – Existing Staff Register Create Interest New Role Individual Application Learning Accepted Assessment Pre- Application Application Workshop advice
Key Facts • Three year degree • Exit with CMI status • Delivered from Ambleside campus on Thursday • Employer needs to commit to 20% FTE to learning. • Assessment typically includes a mix of assignments, reports and practical work – brought together in a portfolio of evidence. • Minimum Maths and English Grade C • Suitable for new appointments or existing employees. • Must demonstrate the skills need to be eligible for funding. • Funded by your levy – or £2,200 fee for SMEs (Gov. pays the rest).
Student Experience • Get access to campus facilities • Are full university student, even as apprentice • Full online resources & on campus learning space • Graduation at the end
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