STRATEGIES TO GROW YOUR BUSINESS Presented by: Marguerite Orane
”If you 1. Where do you want your business to be? don’t know 2. Where are you now? 3. What choices will you make to get to your where you vision? want to go, any road The Vision Gap will get you VISION of SUCCESS there” Performance 2029 2019 Marguerite Orane, Free & Laughing Inc. 2
GROWTH STRATEGIES: 1. New Experiences: 2. New Features: 3. New Offerings: 4. New Customers: 5. New Markets: 6. New Models: 3
Sell more of the same to your existing customers Get to know them better NEW EXPERIENCES Create great relationships Give them delightful experiences EVERY TIME Make them your RAVING FANS! 4
NEW Sell enhanced Know what they like products/services to and want more of FEATURES: the same customers Add improvements, Upgrade regularly new features 5
NEW OFFERINGS: Develop new products/services Find new needs to solve for your to sell to your existing market existing markets 6
NEW CUSTOMERS: Sell more of your existing products/services to new customers Who else needs your product? Get your existing customers to “sell” for you Find new niches Figure out how to go “mainstream” New geographical markets 7
NEW MARKETS SELL NEW PRODUCTS NEW GEOGRAPHICAL NEW PRODUCTS TO NEW CUSTOMERS: MARKETS 8
Sell in a new way NEW MODELS Reimagine how you sell 9
KEY TO GROWTH? KNOW YOUR CUSTOMER!
How fast do you want to grow? STRUCTURING • Organic FOR GROWTH: • Partnership • Acquisition 11
IMPLEMENTATION: ALIGN CULTURE & STRATEGY • Culture is key Strategy Strategy • Leaders must lead Structure Structure • Communication – Culture Culture ”oxygen to the - 17 Marguerite Orane, Free & Laughing Inc. 46 organization” 12
“FASTEN YOUR TAKE CARE OF YOURSELF: SEATBELT FIRST BEFORE BEFORE TAKING CARE OF Mind Body Spirit Reading Breathing Meditation OTHERS” Affirmations Yoga Prayer Journaling Walking Gratitude Running Visualisation ??? BEFORE you check technology Marguerite Orane 13
“Vision without action Is a daydream; Action without vision is a nightmare Vision + Action = success” WHAT WILL YOU DO IN THE NEXT WEEK? 14
And remember: “A journey of a thousand miles begins with a single step” Take time to enjoy your journey! 15
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