Tools to Moderate Your Community [ FACEBOOK ] Unbanning someone • Settings Banned Users Banned
How to Develop Your Social Media Policy [ FACEBOOK ] Step 1: Have a meeting to develop standards… • What will we accept on our community page? • When will be hide or delete the comment? Immediately? • Who can make that decision? • What should happen to the person doing the “trolling”? • Recieve a warning? • Banned if they do it again? • Can the individual appeal the ban?
How to Develop Your Social Media Policy [ FACEBOOK ] Step 2: Define the chain of authority • Figuring out the roles and responsibility for your team Director Manager Assistant Volunteer • Figure out who has the authority to hide and delete comments • Figure out when someone should be banned from the page • Figure out who has the authority to make these decisions
How to Develop Your Social Media Policy [ FACEBOOK ] Step 3: Communicate Your Escalation Path Offensive post Hidden or Deleted Continuous violation User gets warned After 3 warnings User gets banned Harmful and threating content Real life consequences • Police involvement • Community league membership terminated
How to Develop Your Social Media Policy [ FACEBOOK ] Step 4: Publish a social media policy • Summary of: standards, chain of authority, escalation path • Provide contact info
How to Develop Your Social Media Policy [ FACEBOOK ] McCauley’s Social Media policy: (page 35) The McCauley community Facebook page is a place to learn what’s new and happening in the neighbourhood; to share your thoughts, ideas, photos, events, and to network with others who share our wonderful community! We kindly ask for all to refrain from posting harmful or unsubstantiated accusatory comments on this page, whether towards a group or any individual person. We understand that sometimes tough topics arise, and we want to assure every member that we seek to hold safe and accountable space to have those difficult conversations in an appropriate manner. To assist with the intent of keeping this a safe and welcoming space, we will have two page moderators who will review all comments and posts. If there is a need to remove or edit a post, a moderator will use their discretion and will connect with you if need be. We thank you for your participation and respect towards all our community members. Contact: c/o McCauley Community League 10826 95 street NW Edmonton T5H 2E3
Apologizing [ FACEBOOK ] What you might need to apologize for: • Misspellings and typos • Forgetting to mention somebody • Forgetting to give photo credit • Posting an identifiable photo by mistake • Accidentally posting something meant for your personal account • Letting an argument rage out of control
Apologizing [ FACEBOOK ] How to apologize: • Acknowledge the mistake – “Thank you for bringing this to our attention…” • Clear specify the mistake and show openness to correct it • Remain genuine, personable and open • Avoid saying “I’m sorry” as this opens you up to liability • Avoid insincere apologies – “We’re sorry you feel this way”
Facebook Insights [ F ACEBOOK ]
Twitter [ T WITTER ] 1) Improving your Twitter Visual Identity 2) Twitter Audience Building Guidelines 3) Elements of a Great Tweet
Improving Your Twitter Visual Identity [ T WITTER ]
Twitter Audience Building Guidelines [ T WITTER ] 1. Tell Your Story ● Incorporate elements of your story into your Tweets - make it relevant to your audience ● Use live coverage technique or time sensitive reminders ● Interact with those within your community
Twitter Audience Building Guidelines [ T WITTER ] 2. Ensure Maximum Visibility Be sure to include your Twitter url on all online and offline materials. ● Oliver - https://twitter.com/ OCLYEG or @OCLYEG ● Strathearn - https://twitter.com/ StrathearnCL or @StrathearnCL ● Rio Terace - https://twitter.com/ RioTerraceCL or @RioTerraceCL
Twitter Audience Building Guidelines [ T WITTER ] 3. Build Your Following Generously following accounts that are: ● Relevant to your community ● Accounts who have followed you ● Accounts of your community members and associates Go to accounts like @EFCL and @CityOfEdmonton and check out who they are following.
Twitter Audience Building Guidelines [ T WITTER ] 4. Connect into the #YEG Social Media Scene (page 38) • #yegarena • #yeg - Edmonton - Arena Debate • #yegdt • #esks - Eskimos - Edmonton Downtown • #oilers • #yegcc - Edmonton City Council - Oilers • #yegparks • #eia - Edmonton - Edmonton Parks International Airport • #yegtraffic - Traffic reports • #CoE - City of Edmonton • #yegwx - Weather • #Kdays - K Days • #yegmedia - Media • #yegheritagefest - Heritage Festival • #yegarts - Arts Community • #yegcls - Edmonton community • #yegfood - Food Community leagues • #ableg - Alberta Legislature • #CLDay2014 - Community League • #ets - Edmonton Transit Day • #epl - Edmonton Public Library • #efcl100 - EFCL 100 Anniversary
Twitter Audience Building Guidelines [ T WITTER ] 5. Using hashtags purposefully Hashtags are essential to Twitter - allows users to connect around a common topic ● Use hashtags respectfully - limit hashtags to ones that are relevant ● Hashtags are commonly added at the end of your tweets ● Can also be used in the middle of the sentence
Twitter Audience Building Guidelines [ T WITTER ] 5. Using hashtags purposefully ● Be aware of someone who is using a hashtag “seriously” or humorously ○ Serious: #yeg, #yegtraffic ○ Humor: #StoryOfMyLife, #SorryNotSorry
Twitter Audience Building Guidelines [ T WITTER ] 5. Using hashtags purposefully ● Consider developing your own community hashtag ○ Try to keep it short ○ Use it on your own tweets consistently ○ Actively encourage others to use it when talking about your community #OliverCommunity #OliverYEG #YEGOliver #GlastonburyCommunity #GlastonburyYEG #YEGGlastonbury
Twitter Audience Building Guidelines [ T WITTER ] 6. Using lists ● A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others.
Twitter Audience Building Guidelines [ T WITTER ] 7. Engaging on Twitter ● Reply to tweets mentioning you ● @Mention the people you are talking to or about ● Ask community members, partners and etc if they have Twitter ● Be careful of too much retweeting - only retweet when the information is valuable ● Generously favourite tweets to show your support
Elements of a Great Tweet [ TWITTER ] Tweet Length • Aim for 100 characters (max 140) Frequency • Aim for 3 - 6 original tweets per day • Be careful of only retweeting • Favourite as many tweets as you like Attach pictures in your Tweet Use a URL shortlener - bitly.com
Elements of a Great Tweet [ TWITTER ] Timing Half-life of a tweet is 18 minutes (time your Tweet accordingly) Humpday Coffee Break Wednesday at 3 pm Parents: 8 - 9 pm Seniors: 7 am or before 9 pm
Twitter Analytics [ T WITTER ]
Why Storytelling? [ I NTRODUCTION ] Helps others relate and learn about your community on a more personal level Stories are good educational tools to reinforce community values , encourages more people to contribute and participate . With greater contribution and participation helps build a stronger , more connected and safer community.
Storytelling [ S TORYTELLING ] Key Concepts: 1. How do we tell stories about our community? 2. Techniques for storytelling 3. How to create a story plot
Storytelling [ S TORYTELLING ] How do we tell stories about our community? Think of your community as a character Consider its overall personality based on it’s unique characteristics and features …
Storytelling [ S TORYTELLING ] 1. Distinct physical characteristics • Stadiums & rec centres • Unique amenities • Monuments
Storytelling [ S TORYTELLING ] 2. Unique demographics • Cultural populations • Lifecycle (students, young families, seniors and etc…)
Storytelling [ S TORYTELLING ] 3. History • Do we have an especially rich or meaningful history?
Storytelling [ S TORYTELLING ] 4. Goals/mission • What is our goal or mission?
Storytelling [ S TORYTELLING ] 5. Community relationships • Unique community programs • Partnerships • Allies
Storytelling [ S TORYTELLING ] 6. Vulnerabilities/prevalent issues • Hot button issues that you would like to address
What Should We Talk About? [ S TORYTELLING ] Suggestions for story topics: The development of an important project – ex. building a spray park Current events & latest news in your community Promoting special community events Documenting something a member of your community is doing
Storytelling [ S TORYTELLING ] Storytelling Techniques: 1. Visual narrative 2. Personal perspective 3. Community values 4. Historical perspective 5. Community spotlight 6. Live coverage
Storytelling Techniques [ S TORYTELLING ] 1. Visual Narrative • Using pictures to capture the “intangibles” of a community event • Using photo albums to tell a story – ex. Glastonbury’s Fall Family Fun Day 2014
Storytelling Techniques [ S TORYTELLING ] 2. Personal Experience • Describe what it’s like to live in your community • Allows potential neighbours to visualize themselves in your community • Show off your community from an “insider’s” perspective
Storytelling Techniques [ S TORYTELLING ] 3. Highlighting Community Values • Talk about programs your community is involved in • Highlight the culture of your community – “We look after one another here.” • Ex. – Neighbourhood watch, snow angels program, etc.
Storytelling Techniques [ S TORYTELLING ] 4. Historical Perspective • Historical pictures, facts & trivia resonates well with Facebook users • Share your community’s history • Try doing it on Thursdays – “Throwback Thursdays”
Storytelling Techniques [ S TORYTELLING ] 5. Community Spotlight • Draw attention to the achievements of your community members • Good way to let people know who’s in their community
Storytelling Techniques [ S TORYTELLING ] 6. Live Coverage • Provide time relevant information to your community members • Ex. • What time an event starts? • Which day the pool/skating rink is opening • Great for Twitter
How Do We Tell A Story? [ S TORYTELLING ] So how do we actually tell a story? Something happening in your community Social media posts Follow this plot structure…
How Do We Tell A Story? [ S TORYTELLING ] 1. Exposition ● The context of your story ● Introduce the setting and background of your story ● In this case your character is your community
How Do We Tell A Story? [ S TORYTELLING ] 2. Inciting Incident ● Introduce the subject/plot of your story ● Something that happens to your community or something that your community is doing ● Ex. Building a spray park
How Do We Tell A Story? [ S TORYTELLING ] 3. Rising Action ● The things that need to happen to accomplish or resolve the plot introduced in the inciting incident
How Do We Tell A Story? [ S TORYTELLING ] 4. Climax ● The moment the inciting incident is accomplished or resolved
How Do We Tell A Story? [ S TORYTELLING ] 5. Falling Action ● The immediate or short term implications of accomplishing or resolving the inciting incident
How Do We Tell A Story? [ S TORYTELLING ] 6. Resolution ● The long term implications of accomplishing or resolving the inciting incident
Example [ S TORYTELLING ] Exposition (background): Big Castle is a popular community for young families and is currently home to a large number of families with young children. Big Castle’s goal is to become more supportive for young families through improving existing amenities.
Example [ S TORYTELLING ] Inciting Incident (subject): Big Castle has decided to work with the City of Edmonton to build a spray park attachment to its existing park.
Example [ S TORYTELLING ] Rising Action: In order to build this spray park, a public discussion will be held to assess the project. Than a vote needs to occur in order to approve the spray park.
Example [ S TORYTELLING ] Rising Action Social Media Post: Facebook: “The community of Big Castle is focused on becoming more child-friendly, and we want to know what you think about adding a spray park to our community. Please attend our public discussion Thursday night at the Big Castle community league at 7pm to let us know what you think !”
Example [ S TORYTELLING ] Rising Action Social Media Post:
Example [ S TORYTELLING ] Climax: The outcome of the discussion and vote - spray park approved
Example [ S TORYTELLING ] Climax Social Media Post:
Example [ S TORYTELLING ] Falling Action: ○ Coverage of the construction of the park ○ Promote the opening day
Example [ S TORYTELLING ] Falling Action Social Media Post:
Example [ S TORYTELLING ] Resolution: ● The long term implications for your community ○ Facebook photo album of the grand opening party ○ Stats on spray park usage during over the summer
Example [ S TORYTELLING ] Resolution Social Media Post:
Storytelling Recap [ S TORYTELLING ] • Use the plot diagram to track where your story is • Write your social media message to fit the stage of your plot (use appropriate calls to action) • Most important takeaway is to follow up with your story and to be consistent with your character’s personality and purpose
Picture Sourcing
Taking Good Photos [ P ICTURE S OURCING ] • Lighting • Avoid strong back lighting • Framing and Composition • Move closer! • Observe the rule of thirds, crop if necessary! • Be fast! • Snap multiple photos in succession, digital film is cheap!
Taking Good Photos [ P ICTURE S OURCING ] Don’t be afraid to pose the shot Aim to capture faces whenever possible When photographing an activity ensure the picture clearly depicts what is happening Refer to page 45 for examples
Sourcing Good Photos V ISUAL ] [ S TORYTELLING T ECHNIQUES – B E 1. Search image sites under Creative Commons 2. Search Google’s Publicly Reusable Images
Sourcing Good Photos [ P ICTURE S OURCING ] 3. Source from stock image sites (paid and free) 53+ Free Image Sources https://blog.bufferapp.com/free-image-sources-list (page 52)
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