Storytelling on social media Rachel Extance @RachelExtance - PowerPoint PPT Presentation

Jul 05, 2023 •812 likes •1.11k views

Storytelling on social media Rachel Extance @RachelExtance #CambSMmeetup What is a story? People - who is it about? Drama - whats happening? Resolution - how did it end? #CambSMmeetup Why tell stories? Theyre all

Storytelling on social media Rachel Extance @RachelExtance #CambSMmeetup
What is a story? People - who is it about? ● Drama - what’s happening? ● Resolution - how did it end? ● #CambSMmeetup
Why tell stories? They’re all about people ● We love hearing them ● More than 300 million people watch Instagram stories ● 1 in 5 Instagram stories results in a direct message ● #CambSMmeetup
Stories are powerful... ...they shape our view of the world #CambSMmeetup
What sorts of stories can you tell? Something which happened to you ● A way you helped ● How people can achieve something they want to do ● #CambSMmeetup
The Golden Rule: Focus on your reader #CambSMmeetup
Who are you? #CambSMmeetup
How can you use stories in your social media? #CambSMmeetup
Go behind the scenes #CambSMmeetup
#thisweekatSookio # #CambSMmeetup
What do people know about your field of expertise? #CambSMmeetup
Text? Pictures? Video? Link? What format should you use? #CambSMmeetup
Take them on a journey #CambSMmeetup
#CambSMmeetup
#CambSMmeetup
#CambSMmeetup
#CambSMmeetup
#CambSMmeetup
Use an image to tell a story #CambSMmeetup
#CambSMmeetup
Share your knowledge #CambSMmeetup
Curate a story #CambSMmeetup
Use Twitter Moments #CambSMmeetup
#CambSMmeetup
Storytelling in a nutshell Use stories to: Go behind the scenes ● Take people on a journey ● Show people how to do something ● Share how you solved a problem ● Share your experience and what you’ve learned ● Be yourself Inform, educate, entertain #CambSMmeetup Find the medium which works for you
Thank you #CambSMmeetup
extance.co.uk @RachelExtance #CambSMmeetup

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