Starting an Affj ffjliate Program and Finding Affj ffjliate Partners Presented by: Leneé Gill Head of Business Development and Client Strategy at East 5th Avenue
Who is East 5th Avenue?
East 5th Avenue is a high-end boutique affjliate management training academy and agency that has served many influencers, major brands, direct response email marketers, and e-commerce companies. Their training and coaching has covered virtually every sector, from health and wellness to financial to education and beyond. In the last three years alone, East 5th Avenue generated $67 million in agency affjliate revenue and over 8 million leads (acting as the sales team for clients) and $320 million in affjliate revenue for their coaching clients (coaching and training their clients' in-house teams). East 5th Avenue has also created the only comprehensive training platform and membership community for companies looking to build, grow, or scale their in-house affjliate programs.
Basic Building Blocks of an Affj ffjliate Program
Basic Building Blocks of An Affj ffjliate Program SALES PERSON OFFER: A product or service for sale. Can be anything ● from a physical or digital ebook to a coaching course to a supplement. AFFILIATE TRACKING SHOPPING CART WEBSITE: A website where this product or service can ● WEBSITE be found--if there is a multi step customer journey this ASSETS can also be called a funnel. CART: A shopping cart where this product or service ● can be purchased. OFFER
Basic Building Blocks of An Affj ffjliate Program SALES PERSON TRACKING: Affjliate tracking software to track who is ● selling your product or services so you can pay them for their efgorts AFFILIATE TRACKING ASSETS: Assets to sell your products or services: ads, SHOPPING CART ● banners, email swipe copy, VSL, sales pages, etc WEBSITE ASSETS SALES PERSON: Someone to do outreach to affjliate ● partners and get them to send traffjc to your product or service pages (usually an affjliate manager, but at first, the ofger owner or someone else in the company). OFFER
Affj ffjliate Program Setup
Affj ffjliate Program Setup Tech set up (Everflow, ClickBank, TUNE, BuyGoods, Commision Junction, Rakuten etc) ● Choose CPA / CPL / commission model ● Ofger positioning ● Checklist of assets needed ● Along with all program essentials: ● JV policy ○ Deals in writing ○ Affjliate performance tracker ○ Sales ■ Revenue ■ Clicks ■ Mailing schedule ○ Ofger card build ○ Affjliate page/center build ○ Project Management System build ○
Affj ffjliate List Board Establishment of outreach/booking project management system (We love Monday.com) ● Build the Affjliate List board ● Written Outreach ○ Verbal Outreach ○ Partner Name Referrals ○ Partner Name Partner Name Clicks Booked ○ Partner Name Mailings Booked Partner Name ○ Partner Name Bulk Outreach ○ Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name
Building Program-Testing the Ofg fger Test Paid traffjc to determine ofger KPIs (open rate, click through rate, conversion rate, EPC/EPL, etc.) ● 15K Clicks from 5-10 Affjliate Partners ○ How to properly set up tests ● Be humble and honest ○ Leverage your existing network ○ Be willing to pay up front ○ Test with multiple types of affjliates in your niche ○
Outreach and Optimization Once system is built out, outreach and optimization can begin of existing relationships and finding new ● ones Weekly, review the status of: ● Written Outreach ○ Verbal Outreach ○ Referrals ○ Clicks Booked ○ Mailings Booked ○ Bulk Outreach ○ Updates in the PM System ● Focus on New Outreach ●
Finding Affj ffjliate Partners
Current Contacts- Lowest Hanging Fruit ● Rolodex Review ● Social Media Networks Facebook ○ Linked In ○ Instagram ○ Twitter ○ ● Blogs/articles/content/summits featuring you ● Re-engage Current/Past Customers ● Referrals
Cold outreach- Endless Potential+Fresh Contacts ● Wishlist of people you want to work with ● Researching like or complementary companies and brands for Affjliate Program links ● Look for companies hiring affjliate managers online Google/Linkedin ● Social Media Linkedin - Find affjliate managers by title ○ Influencers featuring other brands ○ Affjliate Marketing groups ○ ● Blogs/articles/content featuring your company AND like companies and brands ● Affjliate networks ex. Clickbank
Events- People looking to do Business ● Events relative to your industry ● Affjliate Specific Events ● Events your company is sponsoring or working On site with referrals PLUS mining Vendor ○ Lists/Sponsor Lists/Attendee Lists/Speaker Lists ● Lobby Con-Network for Free
Networking Groups- The Power of Relationships Social Media Groups ● Mastermind Groups ● East 5th Avenue Traffjc Tribe ●
Want more? We have a Free Toolbox! Text: TOOLBOX to 318-554-8720 Want to start or grow your affjliate program? Email: lenee@east5thavenue.com Want to join our network and find lots of quality affjliate partners quickly? www.traffjctribe.com (Ask me about a FREE 7 Day Trial!)
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