Stanwood-Camano YMCA Feasibility Study Background & Results Presentation 2010 Stanwood-Camano YMCA Feasibility Study
Stanwood-Camano Historical Community Recreation Timeline 1992: Heritage Park Master Plan calls for additional facilities 2003: Design Stanwood Event calls for a Community Center in downtown Stanwood 2005: Community Center Effort identifies YMCA as a key option for Stanwood-Camano 2006: Parks & Recreation Taxing District proposed for Stanwood- Camano, ultimately unsuccessful 2009: Stanwood Economic Development Plan calls for partnerships and incentives for exercise facilities 2010: Private Pools Close due to maintenance issues; YMCA Organizing Committee forms and conducts Feasibility Study 2010 Stanwood-Camano YMCA Feasibility Study
Stanwood-Camano Organizing Committee • Mike Olson Assistant Superintendent Stanwood-Camano School District • Theresa Metzger Executive Director Stanwood-Camano Area Foundation • Jeff Lind Board Member Stanwood-Camano Area Foundation + Board Member Stanwood Chamber of Commerce • Laura Byers Board Member Stanwood-Camano Area Foundation + Board Member Design Stanwood • Christie Connors Executive Director Stanwood-Camano Community Resource Center • Rose Olson Board Member Stanwood-Camano Community Resource Center • Steve Jenkins Board Member Stanwood-Camano Swimming Foundation • Dianne White Mayor City of Stanwood + Board Member Stanwood Senior & Community Center • Rebecca Lind Community Development Director City of Stanwood • Pearl Schaar President Design Stanwood • Dave Pelletier Vice President Design Stanwood +Board Member Stanwood Chamber of Commerce • John Dean Commissioner Island County • Don Leak Commissioner Representative Island County • Paul Savoie Board Member Camano Island Senior & Community Center • Jerry Will Vice President Camano Island Chamber of Commerce • Ted Wenta Vice President of Operations Snohomish County YMCA • Scott Sadler Chief Development Officer Snohomish County YMCA • Scott Washburn President & CEO Snohomish County YMCA 2010 Stanwood-Camano YMCA Feasibility Study
2010 YMCA Feasibility Study Timeline April Pools Close May First Meeting with Scott Washburn; Letter of Intent June Establish Committee, Press Release; Study Workshop; Letters of Support July Feasibility Study Approval; RFP distributed; Responses Received August Research Firm Selected (Triangle 2); Locations Researched; Communication Contacts Documented September Survey Developed; Surveys Conducted October Results Presented by Triangle 2 November Presentations to YMCA Board of Trustees, Community 2010 Stanwood-Camano YMCA Feasibility Study
YMCA Feasibility Study Area 709 Telephone interviews 835 Online surveys Statistically Valid Self-Selected 2010 Stanwood-Camano YMCA Feasibility Study
Demographics Stanwood Camano US Total Population 14,521 116,761,140 2010 households 2.63 2.59 Average household size 1.27% 0.78% 2010-2015 annual growth 42.9 years 37.0 years Median age 35.6% 35.5% % with children at home 15.1% 13.1% % over 65 Financials $66,290 $54,442 Median family income $315,368 $157,913 Median home value 68.1% 58.0% Owner occupied homes 16.5% 30.1% Renter occupied homes 15.5% 11.9% Vacant homes Ethnicity 93.1% 71.9% White 0.5% 12.5% Black 6.4% 15.6% Other 100.0% 100.0% 4.4% 16.2% Hispanic origin 36 min. 25.5 min. Average commute Market Area: Zip Codes 98282, 98292 2010 Stanwood-Camano YMCA Feasibility Study
Locations of Respondents Yellow indicates higher respondent density, while the blue circles represent smaller concentrations. The number inside the circle indicates the number of respondents within the circle. 2010 Stanwood-Camano YMCA Feasibility Study
Interest in Using the New YMCA Facility 2010 Stanwood-Camano YMCA Feasibility Study
Facilities Respondents Would Use Often 2010 Stanwood-Camano YMCA Feasibility Study
Response Percent Downtown near Heritage Park and 44.5% Stanwood Middle School Equally convenient 30.9% Uptown near the high school 24.6% 2010 Stanwood-Camano YMCA Feasibility Study
Pricing Levels Tested Membership Type High Middle Low Senior $56 $51 $46 Two adults and children $99 $89 $79 Adult couple $86 $80 $74 Adult $61 $56 $51 One adult and children $77 $71 $65 Current Prices Young adult (19-29) $44 $39 $34 2010 Stanwood-Camano YMCA Feasibility Study
Membership Projection Notes Memberships are conservatively calculated using: ONLY households whose income are $50,000 or higher AND who are also VERY LIKELY to join • Normally, Triangle 2 Research recommends reducing the number of the potential units further • In this case, they recommend using the full potential based on the large number of responses from the online survey who have a lot of interest in the Y (82.6%) • Although the online survey does not represent a random sample and cannot be used in specific unit projections, it does show significant support of the project in the community 2010 Stanwood-Camano YMCA Feasibility Study
Very Likely to Join by Membership Type at Different Price Levels Units Very Likely to Join % Very Likely to Join Membership Type High Middle Low High Middle Low Senior 701 893 1237 28.7% 36.5% 50.6% 2 adults and 866 1141 1621 37.1% 48.8% 69.4% children Adult couple 646 825 1223 28.1% 35.9% 53.3% Adult 124 193 248 18.8% 29.2% 37.5% 1 adult and 165 179 261 44.4% 48.1% 70.4% children Young adult 28 55 69 40.0% 80.0% 100.0% (19-29) Total Member 2529 3285 4659 Units 2010 Stanwood-Camano YMCA Feasibility Study
Membership Categories in which Respondents Would Join 2010 Stanwood-Camano YMCA Feasibility Study
Top 5 Study Conclusions 1. The demographics of the Stanwood Camano market area are excellent for a Y. There is a large % of families with children, incomes are higher than average, and population growth is excellent at 162% of the national average. 2. General interest in a new Y is excellent. 53% of all respondents say they would have a lot of interest in using it. 3. The most used programs and facilities, used often by more than 50% of respondents, are: recreational indoor pool, wellness area (cardio equipment, weights, etc), warm water therapy/exercise pool, and indoor walking/running track. 4. The Heritage Park/Stanwood Middle School location is preferred and convenient for more people. Additionally, neither location is inconvenient for more than 5% of respondents. Therefore, location shouldn't be a negative factor in joining. 5. The membership unit projections show excellent demand for the new Y. 4,659 at the low price, 3,285 at the middle price, and 2,529 at the high price. 2010 Stanwood-Camano YMCA Feasibility Study
Next Steps • Capital Planning Worksheet • Communications: – Community Results Presentations (donors & represented groups) – Press Release – Website Updated • Location Research • Fund Development Workshop (January) 2010 Stanwood-Camano YMCA Feasibility Study
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