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STAGNA GNATION TION AS S BRE REAKTHOUGH AKTHOUGH Never Waste a - PowerPoint PPT Presentation

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STAGNA GNATION TION AS S BRE REAKTHOUGH AKTHOUGH Never Waste a Good Crisis Svetla lana Miliv ivojevic vic Panev, The Coca-Co Cola a Company mpany Marketin ting g Direct ector or Russi sia & O Operations ations Direct

  1. STAGNA GNATION TION AS S BRE REAKTHOUGH AKTHOUGH “ Never Waste a Good Crisis” Svetla lana Miliv ivojevic vic Panev, The Coca-Co Cola a Company mpany Marketin ting g Direct ector or Russi sia & O Operations ations Direct ector or Belarus us Classified - Confidential

  2. AND 500+ + BR BRANDS S MORE RE Classified - Confidential

  3. CO CONSU NSUME MER R CEN CENTR TRICIT ICITY Classified - Confidential

  4. TR TRAD ADITIONAL ITIONAL SE SEGMENTATION MENTATION IS DE IS DEAD AD “Demographic information is useless because , here’s a shocker for you, there are 19- year-old guys who watch Dance Moms, and there are 73-year old women who are watching Breaking Bad and Avengers ” TODD YELLIN, NETFLIX Classified - Confidential

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  6. CONSU CO SUMER MER TR TRIB IBES ES CONSUMER ER TRIBES ES ARE E THE E NEW EW COMMUNITIE ITIES, S, UNITING NG LIKE-MIND INDED ED PEO EOPLE LE. WE ARE MOVING G TO A TIME WHEN N TEC ECHNOL OLOG OGY ALLOWS US TO SEG EGMEN ENT CUSTOMER ERS S INTO HUNDREDS EDS, , EV EVEN EN THOUS USAN ANDS, S, OF MICRO-GR GROUPS OUPS Classified - Confidential

  7. WE MU WE MUST ST CH CHANGE NGE DI DISR SRUP UPT T OR OR BE DI DISR SRUPTED PTED TREND HUNTING NG & LI LISTEN TENING ING BE E MORE E CREA EATIVE VE AND AGILE DEV EVEL ELOP OP INNOVATI TIVE VE SOLUTIO IONS REI EINVEN VENT T OUR SUPP PPLY CHAIN INS EXPERI EX PERIMEN ENT T WITH TH THE E NEW EW INGRE REDIE DIENTS S RET ETHINK INK THE E PACKAGI GING NG EM EMBRACE E NEW EW TEC ECHNOLOGI GIES ES Classified - Confidential

  8. CO CONSU SUMER MER CO CONNE NECTIO CTION EM EMBRA RACE CE NEW EW RE REAL ALIT ITY THE E WAY WE E SEL ELL & EN ENGAGE GE IS CHANGI GING NG BIG DATA & ADVANCED CED ANALYTIC TICS NEW EW MED EDIA EC ECOS OSYSTEM TEMS INTEG EGRATION TION OF ONLINE NE AND OFFLIN INE E RET ETAIL IL EM EMERG ERGEN ENCE E OF DIREC ECT TO CONSUMER ER MODEL ELS BRAND PU PURPOSE POSE & EX EXPERI PERIEN ENCES ES CONTEN ENT PEO PEOPLE E WANT TO EN ENGAGE GE WITH Classified - Confidential

  9. FR FROM OM FL FLAVOR VOR EX EXTENSION TENSIONS TO TO NE NEW CA CATEGOR TEGORIES IES Classified - Confidential

  10. IM IMPO POSS SSIBLE IBLE MA MADE DE PO POSS SSIBLE IBLE FIFA REAL TIME LABEL Classified - Confidential

  11. FA FANTA NTA HA HAVIN VING G FU FUN TIK TO TI TOK CH CHALL LLENGE ENGE OLV > > TIK IK TOK > > PRO ROMO > RE RETAI AIL> L> PRODUC UCT> 200+ 200+ MIL ILLION ION IMPRE IM RESSI SIONS NS XXX U UGC VID IDEOS OS SALES ES 2X VS VS PLAN Classified - Confidential

  12. CO CONTENT TENT YO YOU WA WANT T TO TO WA WATC TCH COKE ASMR Classified - Confidential

  13. CONSU CO NSUMER MER Classified - Confidential

  14. THANK Y THA NK YOU OU Classified - Confidential

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