SPONSORSHIP AVAILABLE CIMA Society of Australia Seminar Series 25 - PowerPoint PPT Presentation

Oct 19, 2023 •214 likes •361 views

REGISTRATIONS OPEN ON OUR EVENTS PAGE SPONSORSHIP AVAILABLE CIMA Society of Australia Seminar Series 25 July 2018 Human Behaviour Meets Big Data Speaker: Simon Russell, Director of Behavioural Finance Australia. Chair: Marsha Beck

REGISTRATIONS OPEN ON OUR EVENTS PAGE SPONSORSHIP AVAILABLE
CIMA Society of Australia Seminar Series 25 July 2018 Human Behaviour Meets Big Data Speaker: Simon Russell, Director of Behavioural Finance Australia. Chair: Marsha Beck Supported by: UBS Asset Management, Australia Media Partner: Conexus Financial Preferred Education Provider: Portfolio Construction Forum
Cyborg How to optimally integrate machine and human decision-making
3 PROBLEMS Economics Performance Psychology
Problem of last mile Provides ‘hypotheses’
20 years since Deep Blue beat Garry Kasparov
We are beginners at ‘cyborg’ Neurology Psychology Real-world
Weaknesses of machines: “5 What’s” WEAKNESSES OF MACHINES (‘5 WHATS’)
Client Engagement Sales, Marketing, Digital, Communications, Strategic Partnership teams LEVERAGE ALIGNMENT INFLUENCE Test & measure behavioural Capture and align with interventions client objectives and Reliable predictive preferences Personalise analytics Align engagement Attract attention Chat bots/robo-advice models with corporate Remove frictions objectives and values Engagement process analytics Make it social Capture & respond to client feedback Allow customer co- contributions
What is your experience in combining humans and machines?

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