SPORTING NATION IN THE MAKING – V India Sports Sponsorship Report 2017 21 st March 2018, India
Sporting Nation In The Making - V 5 th edition of the ESP Properties – SportzPower India Sports Sponsorship Report • • The report covers the size of sports industry of India in 4 parts On Ground Sponsorship Team Sponsorship & Franchise Fee Endorsement Media Spends Ready reckoner capturing the digital data (social conversations & search) in the • sporting leagues (IPL, ISL, PKL and PBL)
Indian Sports Industry – Big Step Up from 2016 Sports Sponsorship growth in 2017 14 % Increase from INR 6,400 crore in 2016 to INR 7,300 crore in 2017 and in the process breach the $1 billion for the first time
Indian Sports Industry – Big Step Up from 2016 Sports Sponsorship / India AdEx, 2017 12% AdEx – INR 61,263 crore Sports Sponsorship – INR 7,300 crore
View From The Ground In 2017 On Ground Sponsorship grew by healthy 15 15% from INR INR 1,165 165 cro crore to INR INR • 1,337 337 cro rore re • India Cricket grew by 19 19% (INR INR 56 563 cr crore to INR INR 669 69 crore) as India played more matches in 2017 lion mark for the 1 st time — On Ground sponsorship in Cricket crossed the magic $100 millio • Football showed a momentous 64 64% (INR INR 110 110 crore to INR INR 179 179 crore) increase in On Ground sponsorship — India hosted its first ever FIFA U-17 World Cup - the most attended one in the history of the event • Two Big Title Sponsorships of Domestic Leagues — Her Hero MotoC otoCor orp renewed ISL ISL Ti Title tle Sponsorship sorship till 2019 at 196 196% incremental value from previous year — Vi Vivo secured PKL Ti Title le Spons onsor orsh ship ip for 5 years at 100 100% incremental value from right holder’s previous ask Emergence of UTT, SBL, SFL, Cue Slam, Powerboat P1 contributed to overall • growth
Team Sponsorship & Franchise Fee • Team Sponsorship up by 17 17% in 2017 – from INR INR 700 700 crore to INR INR 819 819 crore • Oppo secured Team India Sponsor sorshi ship at INR INR 1,079 079 Cr Cr (Apr’ 17 to Mar’ 22) — 21 21% (INR 429 429 crore to INR 518 518 crore) growth in Cricket Team Sponsorship Football Team Sponsorship has grown by 41 41% (INR INR 98 98 crore to INR INR 139 139 crore) • — ISL Team Sponsorship grew by 22 22% due to increase in the number of teams & matches — International Football Club Sponsorship by Indian brands tote up to INR 75 75 – 80 80 crore • 25 25% (from INR INR 548 548 cr crore to INR 684 684 cro crore) upside in Franchise Fees came from developments on the Other Sports, as Cricket remained unchanged — Five New Franchise based leagues were started – UTT, SBL, SFL, Cue Slam & Powerboat P1 — 2 New Teams added in ISL — 4 New Teams added in PKL
Virat pads up Blue Sky between him & rest So does Sindhu among women • Endorsements has de-grown by 17 17%; major reason — Messi – Tata Motors deal & Tiger Woods – Hero MotoCorp deals got over • Cricket endorsement has grown by 15 15% — Virat Kohli leading from the front with 19 19 bran ands ds & INR INR 15 150+ crore worth of endorsement value • PV Sindhu is leading the non-cricket endorsement space with 11 11 brands nds and over INR INR 30 30 crore re worth of endorsement value • Cricketers got total of 90 90 brands brands whereas non-cricket athletes got 78 78 brands nds endorsements
Media Investments Hits High Notes • Media Investments on Sports grew by 16 16% from INR INR 3,511 511 crore crore to INR INR 4,065 65 crore re Media Investments driven even more strongly in 2017 by Television, which grew • an incredible 43 43%, from INR NR 2,367 367 crore re to INR NR 3,379 379 crore re • On digital, investments growth has largely been on the back of cricket with other sports contributing to a smaller share INR 3,379 Cr. INR 356 INR 330 Cr. Cr. TELEV EVISI ISION ON PRINT DIGITAL
Technology- Bridging the Gap • Data and Technology bridging the gap between physical & virtual live sports experience • Increased awareness towards fan engagement and viewer experience leading to the merger of digital and physical environment
Off season & Non Live • Limitless opportunity to show sports content on a variety of platforms provides first-hand experience to the fans • Data and Technology to revolutionize the way the sport is organized, played, analysed, and experienced
Summary • Sports Sponsorship has grown by 14 14% (INR INR 6,400 400 crore re to INR 7,300 300 crore re) • Sports Sponsorship / India AdEx, 2017 = 12 12% Football rode forward and showed a momentous 64 64% (INR INR 110 10 cr crore ore to INR INR 179 179 cr crore ore) increase • in On Ground sponsorship • Five New Franchise based leagues, 2 new ISL teams & 4 new PKL teams helped Team Sponsorship to grow by 17 17% (INR INR 700 700 crore crore to INR INR 819 819 crore crore) and Franchise Fee by 25 25% (from INR INR 548 548 crore re to INR INR 684 684 crore re) • Virat pads up Blue Sky between him & rest; so does Sindhu among women • Biggest growth driver – Media investments grew by 16 16% (INR INR 3,511 511 crore ore to INR INR 4,065 065 crore re)
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